An example of a business plan. My business is to start up a online clothing/retail store using just the internet

My competition will be high all my competitors will have an edge of using shops in actual malls and high streets.

Some of my competition:

• asos
• river island
• topman

In the business market I don’t have that much of a gap but I have a few usp’s making my service more successful than other businesses in the same market. My service is a clothing retail online business aimed at teens or older men/women but unlike other retail businesses I offer many usp’s such as online pictures of what the product may look like on you and also video’s on different ways of wearing or using the product. The idea came from when I saw a gap in the market for this specific business type also using my usp’s to beat other competitors.

The benefits to the community are big as this is a local business making the place first come first serve as they are closets to this service.

A strength could be:

• Your specialist marketing expertise.
• A new, innovative product or service.
• Quality processes and procedures.
• Any other aspect of your business that adds value to your product or service.

A weakness could be:

• Lack of marketing expertise.
• Undifferentiated products or services (i.e. in relation to your competitors).
• Location of your business.
• Poor quality goods or services.

An opportunity could be:

• A developing market such as retail shops
• Mergers, joint ventures or strategic alliances.
• Moving into new market segments that offer improved profits.
• A new international market.
• A market vacated by an ineffective competitor.

A threat could be:

• A new competitor in your home market.
• Price wars with competitors.
• A competitor has a new, innovative product or service.
• Competitors have superior access to channels of distribution.
• Taxation is introduced on your product or service.

My marketing plan:

The research I would do is general research such as watching big business programs giving me ideas on how to start my business. As this will be research into the market that I’m entering and giving me ideas on what is possible to achieve.

Also using other websites to figure out what my website should look like all the user generated content and other factors to make my website more aimed at my audiences/demographic.

The roles I will have on my team would typically suit an online business having the strengths of a normal online business for my business to function properly.