An investigation in to the marketing activities of Going Places Oladimeji Jinadu

Marketing in Leisure and Tourism Part 1

Introduction

I am a leisure and tourism student of Havering Sixth Form College currently doing part1 GNVQ. I have been asked to investigate on how all the marketing activities of an organisation is done. For this assignment I have decided to choose Going places as my organisation. I will be investigating how all the marketing activities is done as in investigating how they use promotional materials and techniques to persuade their customers to go holiday with them. Also, I will be investigating the standard and quality of their promotional materials and techniques. I will also be investigating their research methods and how this helps them to improve their marketing activities and customer service of the organisation.

Furthermore, I will be investigation the place, as in where one of their store is located and insert a map of the area and describe how a customer can get there by bus or train. I will also be looking at different prices for different products as in different types of holidays, insurance and so on.

I will also be investigating how they meet different target market and market segments. This would include cut out pictures from the brochures, which I will get from one of their store. I will also be evaluating how the organisation as been successful in the past years and comparing the profit they made to other organisation that offer most of the products and services they offer.

Lastly, I will be designing my own poster and comment on the poster by saying the target market I am aiming for and why I am aiming for it. I will also be commenting how the organisation monitors the success of their promotional materials. I will also be using different books and website to help me along with the assignment.

Marketing Mix

The marketing mix is a term use to describe the key elements of the organisation. They are often referred to as the four p’s of marketing. Their names are: Price, Products, Place and Promotion.

PRICE:

This is a general price for the product and services of the organisation. Price of various products may vary. Furthermore, there may be competition from other identical organisation that offers the same products as they offer. The organisation may want to have low price as to get more customers.

PLACE:

The place where the organisation will be situated must have different characteristics. The place must be conducive and have a good atmospheric condition. This should also be situated in an open area where people can see it and try the service and product they offer. Furthermore, it can also be describe how the product and services reaches the customer including the type of outlet or facility used and the location of outlets or facilities.

PRODUCTS:

The product can be described as the product and service the organisation offer to the customer. This can be what the organisation or company sell to the customers. This may also include the brand name and after-sale service.

PROMOTION:

This can be define as different methods use to persuade customers to buy its product and services of the organisation or company. This can be achieving by through different methods e.g. advertising, direct marketing etc.

Banner 1: A Description Of The Products And Services That

Going Places Organisation Offers

Going places is a part of organisation called My Travel. They offer a wide range of products and services. Their products and services are listed and explained below:

(1) They organise short and long haul holidays for customers. Examples of short haul holidays are weekend breaks and holidays with flights not more than 4 hours e.g. Paris, Spain, Greece and so on. Long haul holidays are holiday more than 4 hours, which are further away .For example, Africa, America, Asia and so on.

(2) They also have different special holidays like caravan holidays, camping holidays and they have diving holidays which they also teach people that are first time divers.

(3) They also organise holidays within the domestic area i.e. within the country. For example, tourist who live in London and they wish to have a holiday or visit Yorkshire, Suffolk and so on.

(4) Furthermore, they organise honeymoon holidays for newly wedded customers, which they can visit country they wish to, go.

(5) They also offer worldwide airfares with a range of flights with major scheduled airlines to all worldwide destinations. Special rates for business people.

(6) As a travel agent Going Places has Bureau de change facilities in their stores where customers can change their cash for traveller’s cheques.

(7) They also have jet set around the world, which means travelling on multi- trips at a low discount.

(8) They provide hotels as a source of accommodation. Different hotels grades are provided. It depends on what the customer want for example; the customer may which to stay in a hotel luxury, which is more expensive than customers who wish to stay in local hotels.

(9) They also have different connection with international countries. They help customers with money transfer from one country to another, which it’s going be easier for their customers.

(10) Going places also organise discovery stay for customers who wish to stay in the country for couple of months. They provide all facilities needed, such as Telephone, water, electricity, food and other important facilities needed by the customer.

(11) Furthermore, one of their main product and services is holiday insurance. They offer different holiday insurance for types of customers. For example, a customer will like to insure his/ her family while on holiday which is more expensive than couples that just insure both of them.

Banner 2: Details of the pricing of the products and services that Going places offer.

Banner 3: A description of how the products and services are made available place:

Going places is situated nation wide over the whole of the United Kingdom. For example Essex, Suffolk and so on. The outlet is a private company that means it is built by the company and the facility are also private. The place is an office building. For example, one of there shops is located in Horn church, Essex. It is located on the road so that people can see their products and services they offer in the organisation. You can get there by getting on train and cars as a means of transportation. To get there by train, a customer must get the train to Romford train station and then get on the bus number 248. This would take you to centre of Horn church and you can see where their store is located.

Banner 4: Information on the promotional techniques and materials Going places uses also including research methods Going places has used to Target Promotion:

Promotion the term use to describe all the methods an organisation uses to tell customers about and persuade them to buy, its products and services.

Going places use different promotional techniques to persuade their customers to use their products and services. This include:

Advertising

Direct marketing

Public Relations

Displays

Sales Promotions.

ADVERTISING:

Going places use advertising as one of their promotional techniques so as get more customers. They advertise their products using different methods like Internet; they use the Internet to advertise their products so that people can book holiday on line without going to their shop to book. Also, they use brochures and leaflets so as to advertise and use different images and pictures, which will be more attractive to the customers. Furthermore, they use posters to advertise their products and services, which are pasted in areas, were people could see it. They also use other travel agents to advertise the products they offer. Teletext is also use to advertise their products and services that they offer. This promotional methods will be utilise by advertising their products and services in the national news paper and also on the TV because they are nation- wide the whole of united kingdom and therefore they need to let their customers know what they have to offer them. They can’t use local paper newspapers because its only available to people living within the local area.

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DIRECT MARKETING:

Going places write letters to occupants of the house and also send brochures, which include images and pictures, which advertise their products and services they offer. Also, they use telephone to inform their customers what products and services they have on offer. This is utilised by sending electronic mail to many customers and also posting letters. Using electronic mail is cheaper and quicker and the organisation can write a much, as they want.

PUBLIC RELATIONS:

Public relations are dealing with customers. These promote good images for the products and services ...

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DIRECT MARKETING:

PUBLIC RELATIONS:

Public relations are dealing with customers. These promote good images for the products and services of an organisation. Going places as an organisation use public relations so as to tell their customers on the products and services they offer. Also they use TV to promote products and persuade their customers. TV also help going places to persuade their customers because different images are shown and the customers will be wiling to go to what was advertise on the TV. Also, public relations deals with the care of customers by posting letters to their customer about what type of holiday they want to go and also, the health and safety while on holiday. Public relations also deal with crisis on holiday.

DISPLAY:

This is whereby customers might stop to look maybe in front of the shop; on the bus and also on notice board in schools and public places. Going places as an organisation use displays to advertise the types of holidays they offer and the promotion of them. They do this by displaying posters in front of their various stores so people and customers come in and enquire about their products and services. Going places utilize display in front of their shops because people who walk by can see the product they offer.

SALES PROMOTION:

Sales promotion is used by most leisure and tourism organisations. Going places in particular uses sales promotion to persuade their customers to go on holiday with them. They do this in various ways:

(1) 20% off if holiday is pay in advance.

(2) Adult pay and children go free

(3) Price of two for three and so on.

PROMOTIONAL MATERIALS:

Advertisements:

Going places use Teletext as one of their promotional material. They do this by advertising the products on the TV. They also advertise their products in front of their shops were people can see the products they offer. They also advertise in national newspaper so that people across the country can know the type of products they offer.

Brochures and Leaflets
Going places as an organisation have brochures of different types of holidays. This helps the customers to look at and know what type of holiday he or she is going to book for example: looking at picture 1 shows a rep chatting with the kid and picture 2 shows the rep of the organisation giving information to couples and their kids. This would help the customers looking at the brochure to know this is a family holiday and the products and services are for families. Brochures also include pictures and images. Customers see them as a source of information rather than simply as promotional material. For example it contain hotel facilities, tourist attractions details, transport timetable and so on. Picture 3 shows the location and other activity design for families while on holiday. Also, picture 4 shows the quality of the room provided for the families.

Posters:

This is a common method used by most of leisure and tourism organisation. Going places as a leisure and tourism organisation use posters as one of their promotional material. These are sited on the bus, football stadium. Evaluating the material they use for the posters are good because they are made of paper (cardboards) with different images and picture of what the holiday look like. They described the offer on the holiday by writing it in different colours that is going to attract customer to look at the poster. They made this available in their shops and other travel agencies.

Merchandising:

This is a term used to describe the materials that are sold or given away to customers. Going places give away pens when people purchase their products. They do this so because it helps to promote the organisation main products. Evaluating the material use, they normally use plastic for pen. The worlds used contained their name on the pen with telephone number and also their slogan. They made this available in their shops.

Video:

Video is a common promotional material use nowadays. Going places use video to capture the mind of their customers by sending a clip of type of holiday available. Videos normally show people on holiday and type of atmosphere the place is. Also different things are shown on the video like shopping while on holiday. Evaluating the video clip, it’s more of advantage because customers can view the type of holiday. Also, colours are use to enhance the video clips. This is available in their shops.

Research methods:

Marketing research is important to understand before an organisation begins to think about the products and services that it is going to develop and promote. It needs to have a clear idea about who its customers are and what they want. There are different research methods, but Going places only use one.

Going palaces as an organisation use only one-research method from the above. They only use telephone questionnaires because it’s quicker, safer and economical. This also makes them to ask more questions. It also allows them to ask explanation when needed. For example if a customer says he or she does not like the products or services, the researcher can ask how it could be improved.

Banner 5 A Description of the market segments that Going Places has chosen to Target:

What is target marketing? It means the group of customer who buy particular products and services. For most leisure and tourism organisations the market is made up of different types of customers who have different tastes and needs of expectations. This is known as Market Segments. This can be divided into:

Age

Gender

Social group

Lifestyle

Ethnicity

Age:

Many products are aimed at people of a particular age. Also, age is one major factors considered because people of different age groups are attracted by different type of product and also motivated by different provisions. The products for Age 4-9 years old are: Kids club

Products for age 18-30 years old are: sun holiday, cruises and long haul holiday.

Products for age 40-60 years old are: weekend break and short haul holiday.

Lifestyle:

Lifestyle is a combination of work pattern, income, marital status, family commitments and leisure and social habits. This can also be described as the way in which people live their lives. The products for different customers are:

(1) YAKS (young, adventures keen and single)

There age range from 18-24. A customer that fall into group of YAKS will like to go on holiday with average amount. The customer will also like different leisure activity while on holiday like swimming, beach volleyball and so on. This customer that belong to this group would like to go on holiday like Aiya Napa, clubbing and so on.

(2) EWES (Expert with expensive style)

They are people whose age range from 25-34.they earns high income with large mortgage. This people will like to go on expensive holidays with different leisure activities.

(3) OWLS (Older with less stress)

They are adults over 50 years of age. They don’t have any mortgage and they are healthy and wealthy. They will like to spend their money wisely. They won’t like to go long haul holiday because they are to old and they need people to cater for them. Going places as an organisation can organise weekend break.

Going places as an organisation meet the target by providing different brochures and different type of holiday and different products and services.

Furthermore, there are different leisure products with couples that have kids than couples who are single. They meet the target by providing different family holiday brochures with different images and picture.

Ethnicity:

Different ethnic groups have different leisure activity. They may also have specific leisure and tourism needs. Going places does not use ethnicity to target marketing because ethnicity consist of cultural background and for example people are not willingly to go Iraq for their holiday.

Gender:

Gender is to do with either male or female. Going places does not target marketing specifically for the type of holidays for gender because their holiday are for both gender.

Social Groups:

A social group is the main marketing target for Going Places. Most customers place themselves and others in class according to their job.

Social class A: These belong to a category of senior managers and professionals. Examples are doctor’s lawyers and so on. Large amount of money, therefore they would like to go on holiday with expensive tastes.

Social class B: These customers belong to an average income earner. They include teachers, leisure centre managers. They would like to go on holiday with expensive or an average holiday.

Social class C: This can be divided into two: Skilled and junior management. Examples are computer operators, fitness instructors and so on. (2) Skilled manual workers. Examples are Electrician, hairdressers and so on. These customers that belong to this type of categories would like to go on holiday with low or average prices.

Social class D: These are categories of semi-skilled and unskilled manual workers. They include cleaners, kitchen porters and ride attendants. They don’t earn much money. Therefore, they would go on holiday with tastes because they can’t afford high tastes holidays.

Social class E:

These are customers with low income. Examples are Casual workers, people on states benefits. This people cannot afford long haul holiday. They would prefer to go on weekend break and short haul holidays.

Going places use different brochures for target marketing. Each brochures show different type of holidays. Each social class has a separate page with images and pictures with colours which appeal to a particular market segments and social class.

The pictures below are cut out from one of Going places brochures:

Picture 1:

This is a picture showing of luxury hotel. This is a first class service hotel with beautiful furnished surroundings and unbeatable leisure facilities where you can enjoy the finer things of life. The market segment it belongs to is Social Group class A and B.

Picture 2:

The picture shows people with swimming tubes and volleyball for beach volleyball. The market segment is Lifestyle (EWES AND YAKS).

Picture 3:

Picture shows an average family in an average paid hotel for the holiday. The market segment is Social Group class C.

Picture 4:

Picture shows couples drinking while on holiday outing. The picture can show that they belong to market segment of Life Style of the EWES.

Picture 5:

Picture shows group of kids having fun with their recep while on holiday kids club. These belong to market segment of Age. This age group are 6- 10 years old

The promotional material used by Going Places is a brochure.

What is their promotional campaign trying to achieve? Before going places design and implemented the brochures, they need to identify the objectives of the campaign. In other words what the campaign hopes to achieve. Their main objectives are:

To make financial gain such as an increase in sales and to make profits.

To raise the image of the organisation and awareness of the product.

To attract new customers

To retain existing customers in the organisation.

Who is the target market? And why? This is important because it will help the organisation decide what promotional techniques and promotional materials are more suitable. Going places use different type of promotional materials but the one they use most is brochures. They use brochures to attract new customers by persuading them with different images and pictures from the brochures. They also use posters to persuade their customers. Their target markets are new customers with different ages, lifestyles, gender, and social groups.

Picture 1:

Picture shows group of kids having funs on the slides with their instructors. It also shows that they are wearing same clothes, which means it’s a kid club. Going places is trying to capture the mind of kids. The target markets for this picture are the kids because it shows kids in a club while on holiday. The market segment it belongs to is age.

Picture 2:

The picture shows a view of different people sitting on the beach while on holiday. The target markets for this picture are different people with different age, social group and so on. The market segments are Age, Social Group and Lifestyle.

Picture 3:

This pictures shows family having fun in the swimming pool. The target markets for this are families. The market segment it belongs to is social group.

Picture 4:

Picture 4 shows a luxury hotel room. This is a standard hotel with leisure facilities. The target market for this are couples and people with high income and social group who belong to category A. The reason is that they can afford the hotel cost and they would want high taste while on holiday. The market segments lifestyle and social group.

Having achieved the promotional campaign and knowing that the target markets are and the segment that they belong to. The most important thing to do is to identify the promotional techniques and material, which is going to be used so as to meet the target market and the aim of the campaign.

What are the promotional techniques Going places use and why?

Going places use advertisement and display. They are using advertisement because they advertise their products in brochure, Teletext and Internet. There are different types of brochures for different holiday. Picture and images of what the holiday look like are included in the brochures. Also the prices of holiday are also included and timetable schedules for flights are included. They use display in front of their shops so as people walking by and wish to go on holiday will see the types of holidays they offer.

What promotional material are they using and why?

Going places use posters and brochures. They use this because they are able to persuade their customers with the use of colours, different images and also pictures of what the holiday look like. They also include pictures of different leisure activity for kid, adults and hotel grades. Also, flight schedule and price and offers on the holiday are inclusive in the brochures. Examples of front cover brochures are shown below

How Going Palaces monitor and evaluate the success of the campaign?

The marketing department are responsible for monitoring the campaign, they need to be sure that things are carried out the way they have planned the campaign.

They do this by checking that the information in the brochures is correct as requested by the organisation so as to meet the target market. They need to check that the targets they have chosen to, appeal to have been reached.

Going places evaluate the success of their campaign. By looking at the promotional techniques they use and material used. They need to ask questions from customers who saw the brochures and posters and ask what encourage them to go on the type of holiday they went to. When booking they may also ask what attracted them to the company.

Banner Six

What promotional campaign I’m trying to achieve?

I’m trying to attract new customers to the organisation.

Also, the I’m trying to retain the existing customers

Also, to make more profits

Also, customers with expensive taste.

Who is the target Market? And why? The target markets for the poster are customers of social class A and B. Because the poster shows an image of a ship on the sea and also and historical tourist building. This attracts the customers and they will be willingly to go because it is eye catching.

What promotional techniques I used and why?

I have decided to use advertisement because this is a poster showing the slogan, image, picture and address of the organisation. It would help customers to know where the store is situated and the product the organisation offer. Displaying the poster I’m going to display it on the company website (Internet), going places stores and other travel agents.

What promotional material did I used and why? I used poster as my promotional material because it is cheaper and different design and picture are included on the poster. Also, the poster is eye catching and customers with expensive taste will be attracted to it. I have also included the company logos and examples of prices the products on offer and lastly the map.

How will my organisation monitor and evaluate the success of the campaign? My organisation will monitor this by ensuring the posters are well design. Also, they will make sure it is pasted on the store window and Internet and not in the brochures. They evaluate the campaign by setting a questioner to ask customers what made them go on the holiday? Example of question is; is the poster well design that it attracts you?

P1: The use of appropriate sources of information that assist me with my investigation of marketing activities and the production of promotional materials

For this assignment I have used different source of information like one of the organisation stores located in Romford. I have also use the organisation website and other related organisation. List of website that I used are , , , , and . I have use different books to help me along with the assignment. The books that I used are: (1) GNVQ Leisure and Tourism by Peter Hayward, (2) Intermediate Leisure and Tourism GNVQ by Verite Baker. Furthermore, I have also use the organisation posters, brochures and other promotional materials that helped me. I also got assistance from my teacher booklet.

P2:A Clear identification of Going Places product, place, price and promotional techniques, promotional materials, research methods and target markets

P3: A basic understanding of marketing by using some technical language correctly when presenting the finding of the investigation.

For this part, I have checked all the assigment and make sure that I have use every technical language in the rigth place.

P4: an item of promotional material that information in a way that is suitable for its target market.

This shown below

Merit Criteria: 1

An analysis of relevant information to give an accurate accountant sof the marketing activities of Going Places:

The world analysis means breaking up into parts and investigating it. Going places as an organisatioin use different promotional techiniques, promotional methods, research methods and target market to improve their service and also to persuade customers to use their products.

PROMOTIONAL METHODS:

Going places use different methods to persuade their customers to use their products as in go on holiday with them. These includes:

Brochures : Going places use brochures to persuade their customers to use their products. There are different types of bronchures. This may be a bronchure on a partiular Island and its resorts or bronchures on cruise holiday. Brochures are normally eye catching because they are design to standard. This normally include pictures of people with different leisure activities while on holiday. Also their bronchures as solang of the company. Time table of fligths and other information is on the brochures like hotel facilities while on holiday.

(2)Posters: Going places design their poster to standard because the posters are always colourful. Also, they give information on a particular holiday. Picture of what the holiday look like is sometimes pasted on the poster. This posters are pasted on their store windows and other travel agents.

(3)Advertisement: Advertisement is one of their main promotional material. They do use advetise using different ways. They do advertisement on the telext. Customers could check on the TV teletext call their store. Aslo they do advertisement on the national newspaper on different types of holidays.

(4) video: Going Places use video as one of their promotional material. They take a video clip of a holiday while people are enjoying themselves. This normally include informations like shopping while on holiday. Aslo, the different type of resorts the holiday as got. Video persuade people and their customers to go on holiday with them.

(5) Merchandising: Going Places gives pens out pens and jotters when customers and people go on holiday with them. This normally have the name, address and telephone number of the company. Also, slogan is also on.

Going places use only one research method and this is telephone questionaire. They call customers and ask them questions like: what made them go on holiday with their organisation? Aslo, what attracted them to go holiday with them? And lots more. This has advantage for the organisation because it improves the customer service of the organisation. Aslo, the organiation will know each type of products attracted to a particular customer. Also, it’s faster and more reliable because they normally get an answer straight. But its disadvantage is that customers may say they haven’t got time to talk now.

PROMOTIONAL TECHNIQUES:

Going places as an organisation use different promotionla techniques to persuade their customers to go on oliday with them. This includes:

Sales Promotion: Going places use sales promotion to persuade their customers by doing different offers like all booking on line as 5% discount off. Also, parent pay and kids go free.
Advertise: They advertise to get more customers. They advertise using different materials, which include Internet; they advertise almost all their products on the Internet. This normally also booking a product on line. They use other travel agent to advetise their products. This may include posters pasted on other travel agent window. They aslo use poster to advertise different products as in different types of holiday and deals or offer of the week. These are pasted on the store windows so that customers see it.
Furthermore, they use brochures to advertise their products. This normally have the name of the organisation and the slogan. This also has an attracted colourful cover. This normally shows picture of the particular brochures because there are different types of brochures for example, a brochure may be on a particular holiday in a country and its resorsts. They also use TV teletext to advertise their products. Customers may look on the TV telext and call the freephone office. They also advertise on national newspapers and not local newspapers.
Display: They use display as one of their promotional techniques. These are normally displayed on post bills, front of the store window. These are design to promote a particular holiday. They are always colourful and eye catching.

As I said earlier that my organisation meet meet target market by grouping their products into different market segments. These includes

Age
Lifestyle
Gender
Social group.

AGE:

Products for age 18-30 years old are: sun holiday, cruises and long haul holiday. Aslo, they would like to hire a car so that they can move around the city easily.

Products for age 40-60 years old are: weekend break and short haul holiday.

Lifestyle:

(1) YAKS (young, adventures keen and single)

(2) EWES (Expert with expensive style)

They are people whose age range from 25-34.they earns high income with large mortgage. This people will like to go on expensive holidays with different leisure activities. They are probably just married and they would love to go on homeymoon holiday. Aslo, they mat decided to go with their families. Going places as an organisation meet the target by providing different brochures and different type of holiday and different products and services.

(3) OWLS (Older with less stress)

Gender:

Gender is to do with either male or female. Going places does not target marketing specifically for the type of holidays for gender because their holiday are for both gender. But there are different leisure activities for the genders while on holiday. Mens would love to play beach football while the women may love to play beach volleyball or go for shopping.

A social group is the main marketing target for Going Places. Most customers place themselves and others in class according to their job.

Large amount of money, therefore they would like to go on holiday with expensive tastes.

Social class B: These customers belong to an average income earner. They include teachers, leisure centre managers. They would like to go on holiday with expensive or an average holiday.

Social class E:

M2: Promotional material that shows imagination and is accurately and appropriate for its target audience.

This has already been covered in my pass criteria 4.

D1: analysis of relevant information to produce a detailed and accurate accountant of the marketing activities of Going Places and a high quality item of promotional materials.

This has been completed in the banners, merit and distinction.

D2: Evaluating the success of Going Places promotional techniques and materials:

Evaluating the success of Going palces, I think it as been excellent but they need to improve the quality of some of their promotional techniques and materials. I think it has been good because the quality of their promotional materials as been attractive. They had meet the AIDA procedure to design their poster and this attracts and persuade their customers to go on holiday with them. Also they had use different pictures in the brochures. They have aslo design their brochures to standard because they had their name, website, slogan, place and prices of different holiday that appeal to different market segments. Their video clip on a particular holiday (disney land) as been great. They capture the mind of customer by showing different fun while on the holiday. Aslo, they have show different leisure activity ie shopping. They have use pictures and colour to enhance the video clip.

They use different promotional techniques to imrove their products and persuade customers. They advertise their products using different promotional materials. They use the store window to advertise their products which is quite good. Also, they advertise using TV telext, which is good also because customers may look up on their TV for different types of holiday. I think this is also bad because customers did not know the full details on type of holiday they are going. Also, the statilite dish may have a fault, therefore, they can’t receive any chanel non teletext. They aslo use the national newspaper to advertise products. This is good because customers and people could look in the national newspaper and look at the offers and products. This is bad because its only about first five pages printed in colour. All the rest are printed in black and white. Therefore, the use of colour would not be good and this may not be attracted to customers and people who had the intention to book a holiday with them. Also, not much information is printed in the national newspapers. They aslo use the internet to advertise products. This is good because they write in much details on different types of holiday. They also use different colours to enhance their products. Pictures are also scan to describe the holiday. It is also good because they have different types of international websites. Also, they have their slogan on the website.

Sales promotion is also one of their promotional techniques. They do different offers to get more customers which is absolutely good. I don’t think they need to improve on it because they have different offer.

Going Places aslo use display as one of their promotional techniques. They display their products mostly on their stores windows. I think its good because they design it to standard. But what I think its bad about them is that they don’t use other materials like football stadium to display their products. I think they should improv it by displaying their products on football stadium, local and national buses, postbills and so on.

D3: how you would evaluate the success of Going Places promotional techniques and materials.

I think that the organisation promotional techniques and material that I mentioned in D2 have been sucessful because of the following factors:

I known they have been a sucessful organisation because I personally logged on to the Internet to get ecomonical informations on the finicial ascept of the organisation. I looked at there finicial review profit before tax for year 2001 which was £110.1 million in United Kingdom only. They achieve this profit because of the promotional techniques and materials used. This has been improved that year.

Also, I have compare the organisation with different competitors like Thomas cook and First choice. But I decided to compare the profit made from Going Places and First Choice in year 2001 which is same month. Going places made £110.1million as profit before its taxed while First Choice made £79.6million as profit before tax. From this finicial analysis, I could see that Going Places as been sucessful. They achieve this once more with different offers, promotional techniques and promotional materials used.

BIBLIOGRAPHY:

1 Going Places brochures

2 Going Places store in Romford

3 Going Places leaflets

4 Going places website

5 www.upmystreet.com