To collect the information was quite tough since I had to ask people about what they wanted a new pizza business to be like. Also so I had to go and to get people to cooperate with me, some people found that the questionnaire was quite confusing but when I explained the layout they quickly understood what they had to do to complete it. The information that was outputted from the questionnaire was very reliable and the information that I had gathered was very useful to our business and will help give Samia’s Special Pizzas to be successful and to have an understanding of what type of things the customer expects from the business. The questionnaire helped Samia’s Special to have a more clearly and visual outline of certain aspects of the product evaluation such as the prices of the pizzas e.g. we found out that most people would buy a large sized pizza if it was priced about £10.99 and eleven people out of the 15 would be willing to buy a large sized pizza for that amount. Whereas if the price of the pizza had rose to between £11.00 and £12.00 only one person would be willing to buy the pizza from the remaining 14 people that were left.
The additional information that I have collected is about which location would be best suited for my pizza business to be set up. I have decided to set up my business in a location called Star city, I have many reason to why I have decided to come to a decision to why I have chosen Star City to set up my business above all the other locations that I had completed my secondary research upon. I chose star City as one my Locations because since Samia’s special Pizzas is a food company it has to continuously purchase a lot of raw materials to make its foods items like pizzas and other dishes to make their products. Bulk reducing firms like Samia’s Special Pizzas needs to be located near to the source of their raw materials, or near to a supply of raw materials that produce the basic components that help to create a pizza. Samia’s Special Pizza does this in order to lower the cost of transporting the raw materials to and from places.
For SWOT:
Yes the SWOT analysis where I had gathered information was very useful to Samia’s Special Pizzas because it help us to identify the pits and the falls that can happen to the business. This is important because it shows us that the strengths and the weaknesses of the business and what this shows how the business will be handled. SWOT helps Samia’s Special pizzas to indicate where the greatest opportunities lie and this will help Samia’s Special Pizzas to develop a plan of action. This is able to helps Samia’s special Pizzas to have a clear view of the most important factors of the company. The strengths and the weaknesses are internal while the threats are external. The strengths of the Samia’s Special Pizzas will help the company with the things that they are good at hence making them easier to be directed towards the right opportunity when it comes.
To gather further information on the company’s strengths, weaknesses, opportunities and their threats this will help the company to become further and more aware of the different strengths, weaknesses, Opportunities and their threats. Internal factors can be assessed by the factors within the business. The strengths are things like a good product range, a well-motivated workforce or a well-known brand name. Weaknesses include things like not having enough products or an inexperienced workforce. External factors include from outside the business. Opportunities are factors that create possibilities for a business to develop, like improving economic conditions or the opening up of the new markets. Threats are things that make it harder for a business like when there is increased competition.
The marketing strategy of a new pizza shop
I think that the recommended marketing strategy will be successful based on the research gathered because market research will be useful for finding new information and getting the customers views on the products. This is why we had decided to carry out an investigation using a questionnaire. The advantages of the data are that it is up to date, relevant and is specific to the products that will be sold by Samia’s Special Pizzas Company. For Samia’s Special Pizzas business I think that the overall recommendation I have decided will make the business successful and that I have done it through primary and secondary research to ensure that the information that I have gathered it will be useful for Samia’s Special Pizzas.
The market research has helped us to evaluate all the different aspects of the marketing research and the analysis of the 4 p’s help us to understand which the most useful promotional methods, pricing strategies, the location factors and the different aspect of hoe the product can be improved and made better to attract more customers.
Overall Recommendations of the report
The data that I have collected is reliable because it has come from the customers and they are peoples views on Pizza shop this will help Samia’s Special Pizza business to gain ideas on what types of things the customer expect from pizza shops and it the questionnaire will help Samia’s Special pizzas to have a better idea of what the people want. But overall the information that has been used is a reliable source of information that has been used to create the marketing mix. I feel confident that the finding s from the report provides a suitable and the correct recommendation for the company. I think that it would be useful if the company would do further research before the recommendations were added to the final strategy because when Samia’s Special Pizzas set up they need to make sure that they are one hundred percent sure with the conclusions that have been made from the results. I could be possible for the company to double check that the research that they have done is the best for the company and is good to go ahead with.
Strengths of the report would be that the information that has been processed throughout the research is very reliable, as the information supplied has come from many types of reliable kinds of sources. Weakness of the report include that Samia’s Special pizza needs to make sure that the information that has been inputted from the questionnaire is correct and that the it may be possible that the business may need a large number of people to answer the questionnaire to get a bigger range of ideas and opinions. And different views that help to create a better range of ideas.
Samia Ahmed SCGSG Centre number- 20315
Candidate number-5003
by
hennasamiaahmed2654 (student)
