Jay Shah Page Unit 1 – 1D
Like any other airport, Birmingham International has enough competitors that want their own share of its market. The theory is the bigger the better, and better = more profit. This means that BIA will keep having to continually renew their prices so that they stay ahead of the market, and cause their opposition to loose out. I will now discover how BIA keeps ahead of their game, consistently from year to year.
One way that BIA keeps ahead is making sure that the facilities that they offer are up to scratch at all times, and they constantly update them to meet demand, and maintain them if necessary (such as toilets etc). BIA have also displayed instances where they care for the customer, one by investing in the EuroHub tunnel, and the other by adding an ‘Air-Rail’ link to the airport, one of this have decreased the flight transfer times dramatically, and the other has made the travelling times lower than they were before. By creating and maintaining these type of facilities, they do not award their competitors the opportunity to beat them at their own game, and therefore will always stay on top, which has been proven in my other parts of work (how big they are).
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Peer Reviews
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Quality of writing
The writing style is quite good. The student makes clear sentences, which are easily readable. In addition, there is almost no errors in terms of spelling/grammar within the report.
Level of analysis
The report states that BIA added an 'Air-Rail', which has reduced the amount of time consumers are awaiting for a flight. This is quite good, however the student hasn't explained why this is an advantage to consumers. The report could include 'BIA have introduced an Air-Rail to decrease the amount of time consumers wait for a flight, this would allow consumers to stay informed and allow consumers to arrive at a time when it suits each consumer. This ensures that there are not waiting around bored and frustrated at the airport'. The student has in-putted five different charts to show the cost at different airports, using five different situations. This is great, as this shows the exmainer that the student has undertaken research within the commercial environment. However for high marks, the student could include a little information regrading each chart, stating the overall key points within each chart. In addition, the report states how BIA cannot be the cheapest for all desentions, due to the demand may be low and this requires a higher price. The student has accessed the research and drawn clear and accurate conclusions from their findings.
Response to question
In summary, the report is quite good. The report states a number of measures which BIA is undertaking to ensure that there develop/expand for the near future. However I feel that the charts within the report could include a little writing underneath to briefly explain each chart. The student understands that the business needs to ensure that there pricing of their products/service are correct to ensure that their offer competitive pricing to their consumers. Also the student understands the need for the business to not only provide an outstanding service with it's flights, but to ensure that all facilities within the airport are of high quality.