Aim and Objectives
People start different businesses for different reasons. Most people start a business to sell products or services and make a lot of money or to make a profit at the end of the working month. This is not always the case. The people who take the risk of starting a business have many different aims and objectives and hope the business does well.
An aim is a long term target that the business is trying to achieve. The main aim is usually to be able to make a profit and be able to use it as an income. Other people may have different aims such as create a unique business that no one has thought of before. They also sometimes start businesses just because they enjoy doing something or because they want to work for themselves. Businesses need to have aims because then they have an idea of what they want to achieve after a long period of time.