Tesco is a well know company for fresh and naturally grown food. The reason why Tesco is such a large company is because of the information that they gather about their competition and how well they are doing.
Business information using verbal methods
When gather information within a business sometimes it has to be verbally. Verbal communication is one way of interacting with people e.g. talking face-to-face, meetings, to obtain information.
Tesco uses meeting as a verbal communication to gain information. One way that Tesco is using verbal communication is by having meeting face to face with TRADERS to discuss the threat posed by Tesco plans for the former Shredded Wheat site in WGC.
DR Dennis Lewis from the company of Welwyn Garden City traders has prepared a meeting to talk about the building of a new Tesco in the east side of town and how it will affect other smaller organisation. WGC is terrified that all the other businesses are in town centre will be at risk of the organisation falling.
Dr Dennis Lewis said: “It’s our opinion the planning application will be a threat to many shops in the town centre and to the neighbourhood shopping centres.
The purpose of this meeting was to convince the company of Tesco that if they were to build another Tesco it will weigh heavy on other smaller business such as corner store or convenience store. These you can see is an external piece as all attack are coming from outside the business.
By using a verbal method it’s a lot easier to get information across because everything is being said and done at that moment. I would say that it’s a lot more efficient because there are just face to face disguising problems and issue without problem of wandering weather the information will be received or will the timing be right.
The problems with verbal communication is that it might not be perfect for the type information needed to be revived form one candidate to another e.g. information needed to be more visual, with this they cannot be able to pass on the information that is to be told as it more graphic such as an chart showing reports.
Business information using written method
Written communication is the putting of information on paper by hand or using electronic devices such as a computer which allow you to type up inform that can be emailed or printed off on paper.
Tesco uses written information for many purpose such as to inform the public and it employee of information that they will need to know for the future. Tesco is one of the largest food retailers in Britain and so it will need to communicate to help the business to run smoothly.
With written information Tesco is able to inform employees of meeting by email or even posting the information but with that they also have communicate with people outside of the company such as supplies, shareholder of the development and progress within the company .
I have found external information that for the business of Tesco. This was provided by Tesco itself.
As you can see this is one of the ways Tesco are able to use written method to keep in contact with their costumer employee and more.
The purpose of this information was to show you why written information is important in such a large business as Tesco. The reason that it is lot better for Tesco to use written as a method of communication is because it cost nothing but also that it also very quick and easy to use methods such email, memos and letters.
But with this method there are the weaknesses that come with a method such as emailing people. The problem is that you will not know weather or not those they have receive the information. The other issues are that it’s not always great to depend on electronic devices such as a computer because there are many faults that comes with such delicate technology e.g. computer crashing.
The great thing about using this method for giving and receiving message is that its straight forward and gives the information clearly.
Business information using on-screen method
On screen business information is any information that is based on a screen such as a computer or a television.
For a company as Tesco on-screen information would be their website. For an organisation as Tesco it uses the website to upload picture of food, clothing, furniture and more. With the website they would have to make sure that it’s always up to date.
For costumer the website is great because they can access it from the comfort of their homes it they do not have the time to actually go to the store.
As you can see from the information above that this would be on screen business information as it tells the costumer of promotion and offers available. This is an external piece of information as it is there for every one to access it but also it from the marketing department as it is an online website for costumer to visit when they cannot make it to the store.
The purpose of this information is that it shows what on-screen business information is and what it does for costumer. Business information is a way of making finding out information easier than reading book or going to the library
Business information using multimedia methods
Multimedia is media and content that uses a combination of different content forms. Multimedia is usually recorded and played, displayed or accessed by information content processing devices, such as computerized and electronic devices, but can also be part of a live performance. (http://en.wikipedia.org/wiki/Multimedia)
Action A and action B to show how multimedia is being used on Tesco.
This is external information from Tesco so it’s not just for the member of Tesco to visit but everyone outside the company as well as inside. The purpose of the business information is to explain why multimedia is great for businesses. It’s great for business because it more eye catching so it would grab the reader’s attention but also because it gives it more of a exciting feel to it than just reading pages of information.
Business information using web based methods
Web based methods are used in businesses because they are able to use search engines such as Google to help them gain more costumers if. The way that this works is by paying Google to lead anyone that types in anything that’s remotely close to what they offer and take them to their website. This would be a way of communicating with their costumers.
This is an external piece of information that Tesco’s are promoting a buy get 1 free because Sainsbury’s are promoting their new offer for 70% off. This is a way of keeping up with their competition but