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Business Communication - Starbucks case study.

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Introduction

Discussion Notes Business being done is Starbucks Verbal Verbal communication when you talk to one another and swap information that is found. It can be an informal conversation or a formal conversation. The reason why it's good verbally is because it's much more relaxed than passing on a document also people will get to share ideas and more information can be gained from it. A disadvantage to doing things verbally is that someone might forget what is said also no one might write it down so there is no record of what is said. * Informal Ways of Speaking - This would be used in a casual meeting or between colleagues. * Formal Ways of Speaking- In a formal meeting or at an interview is when you speak formal. * Video Call - If business partners are far away they might hold a video call meeting to discuss things about the business. * Face to Face - This can be at a meeting when business partners are discussing the future of the business. * Telephone Call - This is a quick way of organising a meeting within Starbucks. ...read more.

Middle

The seasoned menu is there to tempt people to come and try it; they also put appealing pictures with it. Another on screen information that Starbucks use is email. A director might send an email to all of his or her staff letting them know of anything new going on within the business. Multi Media Multi media information is information sorted using a computer. It can be a video call using a type of software that has been loaded to the computers. Or an animation used as an example of what's going to happen. Starbucks would use a power point in a meeting instead of passing round sheets of information as it's easier everyone can see it. It can also show charts on it for example if it's a meeting about the businesses finance a profit and loss chart. Web Based People in this day and age go on sites more and more. So by putting information on a website people are likely to see it. Also it's quicker to go on a site than to go to the store ask them what they have and then organize something there. ...read more.

Conclusion

An example of a role they do in the marketing department is that they research who there competitors are and what products do they sell, another example is that they make adverts that make the customers want to buy there product. My final example is that they have to think what place to advertise the product that appropriate. Customer services The source of information is the customers but they will do separate things. Sometimes they say what they think and other times they may complain about a product. An example of customer services is a complaint form, another one is an information form and my final example is were they having information leaflet that can be given to customers if they want it. Purposes * To show a profit and loss of the business. * To find out what is being bought then sent to sales to find out why? * To figure out how much supplies will need to be bought and if that many is in the budget. The entire business will have to work together. * If someone in a department is doing well or not so well to tell human resources and they will sort it. * If there is a project going on people from every department will have to communicate to make it work. ...read more.

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