• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Business Communication - Starbucks case study.

Extracts from this document...


Discussion Notes Business being done is Starbucks Verbal Verbal communication when you talk to one another and swap information that is found. It can be an informal conversation or a formal conversation. The reason why it's good verbally is because it's much more relaxed than passing on a document also people will get to share ideas and more information can be gained from it. A disadvantage to doing things verbally is that someone might forget what is said also no one might write it down so there is no record of what is said. * Informal Ways of Speaking - This would be used in a casual meeting or between colleagues. * Formal Ways of Speaking- In a formal meeting or at an interview is when you speak formal. * Video Call - If business partners are far away they might hold a video call meeting to discuss things about the business. * Face to Face - This can be at a meeting when business partners are discussing the future of the business. * Telephone Call - This is a quick way of organising a meeting within Starbucks. ...read more.


The seasoned menu is there to tempt people to come and try it; they also put appealing pictures with it. Another on screen information that Starbucks use is email. A director might send an email to all of his or her staff letting them know of anything new going on within the business. Multi Media Multi media information is information sorted using a computer. It can be a video call using a type of software that has been loaded to the computers. Or an animation used as an example of what's going to happen. Starbucks would use a power point in a meeting instead of passing round sheets of information as it's easier everyone can see it. It can also show charts on it for example if it's a meeting about the businesses finance a profit and loss chart. Web Based People in this day and age go on sites more and more. So by putting information on a website people are likely to see it. Also it's quicker to go on a site than to go to the store ask them what they have and then organize something there. ...read more.


An example of a role they do in the marketing department is that they research who there competitors are and what products do they sell, another example is that they make adverts that make the customers want to buy there product. My final example is that they have to think what place to advertise the product that appropriate. Customer services The source of information is the customers but they will do separate things. Sometimes they say what they think and other times they may complain about a product. An example of customer services is a complaint form, another one is an information form and my final example is were they having information leaflet that can be given to customers if they want it. Purposes * To show a profit and loss of the business. * To find out what is being bought then sent to sales to find out why? * To figure out how much supplies will need to be bought and if that many is in the budget. The entire business will have to work together. * If someone in a department is doing well or not so well to tell human resources and they will sort it. * If there is a project going on people from every department will have to communicate to make it work. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Case Studies section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Case Studies essays

  1. unit 8 business online p1

    If it can't fulfil order promptly or enquiries quickly due to insufficient stock or too few staff then it will not only fail to take advantage of new business but customers are unlikely to contact it again in the future if it has done itself a disservice.

  2. This GCSE coursework is about setting up a free-range egg unit in the Retford ...

    Therefore site 2 is also not as suitable as site 1. Site one does not have any public rights of way across the land. There is no woodland close by and the land is a suitable size of 5.52 acres which is just over the 2 hectares I have already established (from research and farmer interview)

  1. Strengths & weaknesses of a business idea. Research for a new electronics shop.

    * For packaging design jobs, find packaging solutions that require minimal materials * Take on charity projects for an environmental not-for-profit every month * Install energy efficient lighting around the shop. Stakeholders A stakeholder is a person who owns a percentage of a company's shares.

  2. Would the opening of a fast food restaurant on Riddy lane (Luton) represent a ...

    would not be wise to target groups that will not be interested in the product. However as your business get bigger you would not have a fixed target market because you will have more customers. Methodology Market research methods 1.

  1. Critical Success Factors in a Competitive Dairy Market

    TTL measurements are calculated the same way, the target TTL differs because of the service provided through the drive through or inside the restaurant. McDonald's considers the fact that drive through customers usually expects their order faster and therefore, the drive through target TTL is 90 seconds.


    h?ve ?ttempted, ?ome ?ucce??fully other? not, t? cre?te ? cu?tomer ?ervice-orient?ted culture (John?ton, 1995, 53). M?ny intern?tion?l hotel ch?in? tod?y m?int?in th?t thi? cu?tomer orient?tion culture h?? been tr?n?mitted t? their employee?. ?uch culture ?hould, however, give equ?l emph??i? on th? intern?l dyn?mic? ?f th? org?ni??tion, recogni?ing th?t, in order for ?

  1. Investigating a business and what business do - London Heathrow Marriott (LHM) and Tescos.

    It is true to where we came from but more relevant to today and to the kind of company we want to be. A mission statement sets out the general purpose of a business. It helps employees work towards a common goal and is a service of motivation for staff.

  2. Business Communication. An informal report about different type of business information, their ...

    By using a verbal method it?s a lot easier to get information across because everything is being said and done at that moment. I would say that it?s a lot more efficient because there are just face to face disguising problems and issue without problem of wandering weather the information will be received or will the timing be right.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work