Business Studies- Unit 1- Organisational Structures

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Daniel Hardman.

A03- Organisational Structures

Introduction:

Coca Cola is a massive transnational enterprise with the majority of the drinks market share in the UK. As a whole, the Coca- Cola Company is a Public Limited Company- However; the UK division of the business is a Private Limited Company.

Coca Cola was first established in 1886 by Pharmacist John Stith Pemberton in Columbus, Georgia. The business started quite small and humble, but when the business and formula were purchased in 1889 by Asa Candler, the business expanded and grew until the business became the huge size that it is today, owning 500 brands in total, being supplied in over 200 countries.

It is difficult for such a huge enterprise as Coca Cola to set aims and objectives for itself, yet an objective that they must strive for to maximise sales is to ensure this the company ensure that all employees are working to their highest standards to create the best product, in the quickest possible time to make sure that there is an ability for quick distribution.

Also, a brand with such high expectation as Coca Cola must never let their standards of quality and service fall. To do this, there are strict assessments at each stage of the production of all products at Coca Cola production plants, throughout the day. When distributing any products, Coca Cola arrange with the distribution companies what standards Coca Cola expect from them. This means that the customer will always be satisfied with the product and purchase a Coca Cola product again.

Coca Cola Wakefield, opened in 1989, is the largest soft drinks factory in Europe and is owned by Coca Cola Enterprise (CCE) and is a subsidiary of the Coca Cola Company, which own 5 other factories in the UK, distributing a total of 250 million cases of soft drinks per annum.

Organisational Structures:

An organisational Structure arranges such tasks as supervision, coordination and allocation. These structures make the business much more ordered and simpler to follow as every employee knows their place and responsibility to the business. Organisational structures are commonly drawn on an organisational chart. Organisational Structures also coordinate, control and help motivate employees toward the organization's goals. The most common business structures include functional, divisional, matrix, hierarchical and horizontal.

Hierarchical Structures-

A hierarchical structure, or hierarchy, is a type of structure common with most large businesses as it can take into account the chain of command from the managers right to the subordinates The structure is usually visually represented as a pyramid as there are usually few employers at the top and many employees at the foundation.

Although the majority of large businesses find a hierarchical structure quite advantageous, there are numerous disadvantageous and advantages for this structure. An Advantage is that the responsible and authoritative individuals are clearly defined- this means that each employee knows where their responsibility lies and who has direct authority for themselves. Another clearly defined statement in this form of organisation is the promotion path which motivates each employee as the incentive to achieve a higher rank is clear. As hierarchy is usually split into departments, each department tends to have a strong loyalty expressed by individuals within these departments. Also this divided environment encourages the effective use of specialist managers as each department tends to specialise in a specific sector of the business.

However, there can be disadvantages to this type of organisational structure. Because of the loyalty within departments in this structure, departments can make decisions which benefit them rather than the business as a whole- especially if there is rivalry across departments. The organisation can be bureaucratic and respond slowly to changing customer needs and the market within which the organisation operates.

Communication across various sections and departments can be poor in a hierarchy, especially when the message is intended to be sent horizontally- this means that new ideas or problems can take weeks or months even for a resulting action to be put in place.

Matrix Structures- 

There are three main distinctive factors that define a matrix structure- these are that there is one top manager which is responsible for the entire matrix and manages the two separate chains of command. He is the most critical individual of the entire matrix due to the very wide span of control that they are responsible for. The second factor that defines a matrix is that beneath the top manager there are two team managers. These managers, although are controlled by the top manager, are responsible for the teams at the bottom of the matrix.

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The advantages of a matrix structure are quite different to that of a hierarchy. Communication of knowledge is very simple and therefore quick and efficient. Another advantage is that the team resources are very flexible and specialists within this structure can be interchanged between roles very easily. This motivates and satisfies employees as it provides an opportunity for employees to pursue their skills. This advantage is also advantageous to the business because it maximises the usage of resources since changes can be incorporated quickly and effectively by simply regrouping the teams.

Disadvantages are also present in matrix ...

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