Business Unit 1 - Aims and Objectives

        Aim 2:                                

            To serve a high standard quality of food.

This means that they get good meat and other supplies and serve it to the customer at a high standard.

        Aim 3:

        To provide good value for money. [5]   

This means that they keep prices low so that they will not be beaten on price by other fast food suppliers.    

Objectives:      

        An objective is a sub goal. It identifies a short-term, measurable step within a designated period of time that is moving toward achieving a long-term goal.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  

        Objectives:

1. To promote their food
2. To introduce new products
3. To open new restaurants
4. To use good quality food at good value for money
5. To continue being the most internationally known fast food provider
6. To be environmentally friendly

1. If they promote their food then more customers would want to eat their food and visit their restaurants which would make more profit overall. They could promote their food using the media and advertising.

2. If McDonald’s introduces a new product many people would want to try the new product and also if the product is extremely tasty they would visit McDonald’s more often. This would need advertising to let customers know that the new product is in the restaurants, which would lead to gaining new customers which means more profit.

3. If they open new restaurants over the world this alone would attract more customers and bring in more profit.

4. If they use good quality food then people would feel that McDonald’s is beginning to become healthier and if the prices stay low then they can get good food for a good price which would attract all sorts of people. This would then bring in profit and providing good quality food and food that is good value for money.

5. If they are the most internationally known fast food provider then that means that they would be the first company people would think of going to, then people would recommend other people and this would bring in more customers into the restaurants owned by McDonalds which in turn means more profit.

6. If McDonald’s uses environmentally friendly packaging this would mean they are getting a very good image, to know that they are trying to cut down on carbon emissions. This in turn would make more profit.

Activities:

        The activities of a business are the things that the business does to boost profits and also to help achieve their business objectives that therein achieve their aims.

        Main Activity:

To provide good quality fast food at low prices.

They do this by sourcing the best English meat and providing food cooked quickly and efficiently at low prices.

        Other Activities:

1. McDonald's supports its nominated charity, Ronald McDonald House Charities (RMHC) that provides accommodation free of charge to the families of sick children in hospital. McDonald's covers all of the overheads of the RMHC so that every penny raised goes directly to the cause. You can also help raise money for RMHC by putting your spare change in the boxes on the front counter. They do this to show people that they are trying to help people in need and this makes them look better in the public eye. This also shows that they are interested in helping children every day which then makes parents think that they are good for little children and therefore bring there child there to eat even more. [5]

2. McDonald's have now got free high speed wireless internet access across almost 1,200 restaurants in the UK, making it the UK's biggest provider of free wireless internet access. The move will take free WiFi mainstream in a market that has been dominated by pay-as-you-go or contract services. The free service will benefit a broad range of McDonald's customers, from business people making a pit stop to check email between meetings to those looking for a leisurely break at the weekend to download music. In fact, a regular hotspot user who pays to log on for just an hour a week in a coffee shop could stand to save as much as £260 per year on premium WiFi charges by using McDonald's free service. This is convenient for many different people and at any time. This boosts customer service and profits. [3]

3. The McDonald's Champion Kids(TM) program is part of the company's ongoing commitment to children's well-being, engaging young people worldwide in activities that focus on body, mind and spirit. More than 200 kids from 40 countries will travel to Beijing for an exclusive opportunity to experience the Games, meet athletes, visit the Olympic Village and see the wonders of China. Countries determined their participant selection process through a combination of physical, mental and verbal skills activities. Many of the kids will also act as youth correspondents reporting their stories and experiences back to their hometown media outlets. [6]

4. McDonalds host children’s parties to influence children to eat McDonalds. They provide parties at cheap prices which makes parents want to use McDonalds. They also give out toys and other different things to draw in other children. This is also influenced by play areas that attract children to eat and play in McDonalds. They also had a cartoon in America that specifically targeted children to watch the cartoon and then want to eat McDonalds.

Sainsburys:

Aims:

        An aim is a target that you strive to achieve.        

        Aim 1:

To make a profit.

This means that they buy products at a price and then they sell for a higher price than they bought it so the money left over is profit.

        Aim 2:

            To sell a high standard quality of food and household goods.

This means that they get good food and household goods and other supplies and serve it to the customer at a high standard.

        Aim 3:

        To sell food and household goods at low prices.    

This means that they keep prices low so that they wont be beaten on price by other supermarket chains.    

Objectives:      

        An objective is a sub goal. It identifies a short-term, measurable step within a designated period of time that is moving toward achieving a long-term goal.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  

        Objectives:

a) To promote their stores

b) To provide outstanding availability of product in store, at optimum cost. This means that we must get the right product in the right place, in the right condition, at the right time.

3. To open new stores
4. To sell good quality food and household goods at good value for money
5. To continue trying to be the top international supermarket
6. To be environmentally friendly

1. If they promote their stores then more people would want to visit their stores and get the same products but at better quality or lower prices.

2. If Sainsbury’s provides products that are always in stock and in good condition then people would feel like Sainsbury’s actually cares about the quality and price of the goods and this in turn would make customer service increase and attract new customers.

3. If they open new stores over different areas then more people would go to Sainsbury’s and buy their products.

4. If they use good quality food and household goods then people would feel that Sainsbury’s is healthier and cheaper and if the prices stay low then they can get good food and goods for a good price which would attract all sorts of people especially single mothers and healthy eaters. This would then bring in profit and providing good quality food and goods and products that is good value for money.

5. If they are the most internationally known supermarket then that means that they would be the first company people would think of going to, then people would recommend other people and this would bring in more customers into the stores owned by Sainsbury’s which in turn means more profit and this is the reason why they want to be the top supermarket.

6. If Sainsbury’s uses environmentally friendly packaging and environmentally friendly carrier bags this would mean they would attract people that usually would not have gone to Sainsbury’s because they care about the environment. This also give Sainsbury’s a very good image, to know that they are trying to cut down on carbon emissions. This in turn would make more profit.

Activities:

        The activities of a business are the things that the business does to boost profits and also to help achieve their business objectives that therein achieve their aims.

        Main Activity:

To provide good quality food and household goods at low prices.

They do this by lowering prices and selling good products.

        Other Activities:

1. Sainsbury’s Banking is a bank that Sainsbury’s have created. It offers many different features and may attract people from different banks to switch over. This is in aid of being convenient and really helps some Sainsbury’s customers because more offers are available to them. They also do pet insurance and other insurance amongst these insurances. They try to keep their rates down to compete with other banks and insurance providers.

2. Sainsbury’s Local is a smaller store that offers some items and also offers petrol and other essentials. This makes it easy to make Sainsbury’s more popular and accessible. They can use smaller pieces of land to promote the bigger stores by putting a Sainsbury’s local in its place.        

3. Sainsbury’s try something new today offers people new things to try and promotes people cooking new things and buying quality ingredients from Sainsbury’s. This also in turn promotes healthier eating instead of not bothering and deciding to go and eat fast food instead of homemade food.

4. Sainsbury’s feed family of 4 for under a fiver is a Sainsbury’s initiative that promotes healthy eating instead of opting for a less healthy option. This also shows that even through the price crunch healthy and homemade food can be cheap and easy to make.

5. Sainsbury’s nectar card is a way to get rewards from spending money. This makes it easier to collect points which mean that you can reduce the price of your shopping bill with your bill or save them up and get a treat.  The nectar is also applicable and able to collect points from other places like Thomson Local, Expedia, AA, BP and Talk Talk to mention a few. You can spend your points on many different things such as; entertainment appliances, breaks away, trips away to theme parks and spa breaks. This enables people to go and sign up for different things to get more points and one way of getting points is shopping at Sainsbury’s which is what Sainsbury’s have over Tesco’s since Tesco’s have a club card but points can only be taken off your shopping bill, whereas Sainsbury’s offer a points system that would pay for breaks and other very exciting things.

6. They provide home delivery to all of its customers when buying groceries and household goods online. This makes it easier for different types of people. This also makes their lives easier and saves time and energy of their customers which of course would boost their customer service and make each of their customers who uses their delivery option happy and content.