Suggest and justify any changes that each of your businesses could make to enable them to meet their aims and objectives more effectively
Suggest and justify any changes that each of your businesses could make to enable them to meet their aims and objectives more effectively Manchester Airport Manchester airport is the 3rd largest airport in the UK. They are always looking for new ways in which they can achieve this. One of their main objectives is to reduce costs to airlines. They could achieve this by incorporating new leisure facilities into the airport, e.g. cinema and bowling alley. This could help them achieve the objective as they would be making profit from the new facilities and so could lower the rent prices to the airlines, this could also help because more airlines would want to set up in Manchester airport due to lower renting cost, so the airport will have more customers, however the airport would have to spend money on building/creating space to build the new facilities. This would mean that the airport would loose money until the facilities have been built and are running and are making sufficient profits. As this would mean money loss, the airport could find another way of making money as it is being built. They could charge retailer more, this would mean taking a higher percentage of the retailer's profits. This would mean the airport would make more money but the retailers would make a decrease in profits. This could also cause retailers not wanting to set up in Manchester Airport as the
Birmingham International Airport - Competitors
Like any other airport, Birmingham International has enough competitors that want their own share of its market. The theory is the bigger the better, and better = more profit. This means that BIA will keep having to continually renew their prices so that they stay ahead of the market, and cause their opposition to loose out. I will now discover how BIA keeps ahead of their game, consistently from year to year. One way that BIA keeps ahead is making sure that the facilities that they offer are up to scratch at all times, and they constantly update them to meet demand, and maintain them if necessary (such as toilets etc). BIA have also displayed instances where they care for the customer, one by investing in the EuroHub tunnel, and the other by adding an 'Air-Rail' link to the airport, one of this have decreased the flight transfer times dramatically, and the other has made the travelling times lower than they were before. By creating and maintaining these type of facilities, they do not award their competitors the opportunity to beat them at their own game, and therefore will always stay on top, which has been proven in my other parts of work (how big they are). Referencing to the 'Master Plan' again, they are going to develop the airport fore dramatically which shows again they are always growing bigger, and reducing the opportunity for any other airports to get in edgeways.
Customer needs - Sainsbury.
Customer needs A range of different products and services Products: - Sainsbury has many ranges of products from groceries to toiletries. Sainsbury always try and make there products value for money. Check out queues: - Sainsbury always aim to minimise waiting time at the checkouts. Colleges of Sainsbury are multi skilled at busy times they are able to call on more colleagues to operate tills. Elderly people: Sainsbury realise that elderly people like to retain their independence by doing their own shopping. Sainsbury always put chairs for their older customers to rest. Employees at Sainsbury help elderly people pack their purchases and help them take them to their cars. Facilities for disabled people: - Sainsbury ensure that disabled customers are not offered a low standard of service. > They have disability parking spaces > Wheelchairs and specially adapted trolleys are available in every store and electric scooters in some. > They carry out disability audits and are currently installing hearing loops in stores. > They support the Shop Mobility scheme, where disabled people travel to a shopping centre by bus where they borrow wheelchairs for the day, giving them independence. > They were voted the best corporate chain store for their commitment to providing better service to our deaf blind customers at the Deaf blind Friendly Corporate Awards 2001. > They won
Birmingham International Airport - Environmental Contraints
Environmental Constraints During the past decade or so, people have been made more aware of the effects of flying, basically what it does to the environment when you use your car, TV computers etc. As a result, the public have demanded, along with the government, that we rapidly cut down the emissions that are provided by the airports in a bid to save the Earth. The government introduced a new set of rules and regulations that every business has o abide by, and there are in place no only to help the businesses help the World, but to make sure that waste is not the irrelevantly dumped and ignored. As time goes on, the public are becoming more and more aware of the effects of Global Climate Change, and understand what will be of the planet over the next few decades. As a proof, over the last 5 years of so, recycling has increased dramatically, compared to what is has been, and there have been numerous protests about animal testing, which although a different matter, proves the fact that the public are indeed become more aware of the effects of the climate change and what they can do about it personally. Businesses are always trying to make it look like they are supporting the environment, and they will usually include references to something like, "we only use environmentally friendly fuel to power our businesses" to it places trust within them to the customers so they believe
Business Activity & PLC
Business Activity Tesco specialises in food and drink as their core product and this helps them to concentrate in one major area. This also helps them purchase a large number of products in bulk and therefore gain huge discounts as they are benefiting from economies of scale. Tesco sells other types of products apart from breakfast cereals, toiletries and snacks. They do this because over the years they have realised that their customers want to do all their shopping under 1 roof rather than in 10 different shops. A few years ago Tesco decided to start selling other type of goods like foreign food, halal food, low G.I, organic and low fat food. Selling different types of products will benefit customers because they will be getting what they have in their normal diet but at cheaper prices. This shows that Tesco responds to the latest trends in the U.K., and thus satisfies everyone. The reason Tesco sells their products so cheap is because they buy them in bulk and gain low prices. Also selling products at low prices helps to gain customer loyalty which has helped the store a great deal, and helped them to gain huge profits. Tesco's main income is through food and drink but they sell other products as well. This diversification has helped the firm to raise £280 billion. Some of the items that are sold are clothes, household goods and electronics etc. Tesco aim their
Mcdonalds Training
McDonalds Training and Development Training and recruitment is one of the most important actions that must be performed by a business because they would always need employees and they must train them so that they should know what has to be done at work. If the employee recruited is not trained to use particular equipment it might result in minor or severe injuries or there might not be any work done at all. In McDonalds there are several training. Some of the main reasons why training is given to the employees is to ensure that they follow the health and safety rules, the work is efficient and fast and that the employees can carry out the tasks confidently. One of the purpose for training such as burger training would be that the employee learns how to make the burgers clean because if the employee doesn't wash his hands and touches those burgers then this might spread infection and the customer might sue the company. There are different types of training given to the employees at McDonalds. * Induction Training * On-Job Training * Off-Job Training * Job Rotation All these trainings take place at the workplace. Induction training is given when an employee starts to work at the workplace, this would include a tour of the work place so that the employee knows what is kept where. He/she would also be given training on how to use the equipments he has to work with.
I am going to relate the stock control and forecasting techniques that Cadbury use
C3: The relationship between stock control and forecasting techniques Used in the production methods employed For this part of my assignment I am going to relate the stock control and forecasting techniques that Cadbury use with the production methods that Cadbury use. When Cadbury buy stock, it has to be considered carefully by Cadbury, the correct quantities of the stock should be purchased to reduce the amount of wastage should be controlled so that loses are controlled. Cadbury purchases its main ingredient cocoa beans from Ghana, which is then taken to marlbrook where the cocoa beans are cleaned and grounded. After this they are imported to the UK in the Bourn Ville factory where the production of the product is completed. Cadbury knows how much stock that has to be purchased due to the time series analysis that is done. The time series analysis shows historical data which Cadbury use to analyse and predict the future trends of the sales of products. This is the reason for why Cadbury needs to ensure that the time series analysis is accurate and up to date so that Cadbury can produce enough products so that there is no wastage or shortage of products, this is also meeting the customers demands. If Cadbury decided to purchase more stock than needed then Cadbury would be overspending its money and the wastage figure is likely to increase because more products than
Business in the UK case study. Adidas PEST analysis
Adidas PEST analysis Political Adidas need to be aware of the political state of the UK, the same for the all other countries where they have bases. As if the government is unstable, or there are any controversial policies, they may have a bad affect on Adidas. There is a stable political situation in the UK, as it has a democratic government, a democratic government is one that is decided, by people voting on who they want to run the country. This means that if a dictatorship was to emerge and started making decisions that the public didn't agree with they would simply be voted out at the next election. This is good for Adidas when operating in the UK, as it is fairly unlikely that the government would suddenly introduce any controversial policies. This will be good for my product as it gives it firm ground to work on.There are elections every five years in the UK, with the next one in 11 June 2015. This keeps everything functioning properly within the UK, as the government aren't very likely to introduce any controversial policies, as they would be voted out at the next election. This is good for Adidas, as it means that the government aren't very likely to introduce any drastic policies, which may affect them. The government also offers subsidies if organisations set up factories in areas of high unemployment, such as the north east of England and south Wales.An
Competitive Advantage - Microsoft Case
When trying to spill the beans of MS's success, the titles of two books from Bill Gates slip into my mind. They are "The Road Ahead" and "Business @ the speed of thought", which I would translate into "Direction" and "Speed" and could be the reason for MS's success - be good at setting strategy and adapting to the changes. However, to reframe them within the context of Modern Competitive Strategy, the reasons for MS's success are to create and maintain its modern COMPETITIVE ADVANTAGES. With the analysis of it competitive advantages, MS's profitability was more rely on its ability to DEFEND its market position rather than to create. To put it another way, the usage of MS's resources and capabilities can be better understood in light of isolating mechanisms. On one hand, MS focus on increasing customer retention. Software is an experience good. It can be tell exactly from the name - Windows XP - where XP is short for experience. For an experience good, the search costs, training cost and learning cost are high, which in turn help to increase customer retention. Here is a classic example. In 1998, Bill Gates gave his speech at Washington University and talk about piracy in China, and he said: "About 3 million computers get sold every year in China, but people don't pay for the software. Someday they will, though. As long as they are going to steal it, we want them to steal
Birmingham International Airport - Location
There are a lot factors that need to be taken into consideration where you are choosing an appropriate location for a business, and BIA is no exception. Competitors: Don't go and pick somewhere where you competitors are based, because the chances are they are already established and they will just beat you into the ground. Its like if you got a choice, race a cheetah or a snail, you'd be picky the cheetah, not impossible to beat, but required a lot of work, which is what would be needed for anyone who opens up a business next to a rival; BIA must be made accessible to everyone who wants to use it. I am not just talking about (potential) customers; you also have to note there must be easy access from BIA to their local suppliers. As long as the there are sufficient links to get to and from the airport, and generally any time of day, for example BIA's current location, anywhere that fits this description and the ones below are okay. Surrounding population. BIA will generally by targeting the population around the airport for the most potential customers, so if there aren't any or there are very little, this is a bad start. Cost of buildings / work. If the building is already built, BIA won't pay over the odds for it, and the cost of the building are usually affected by the cost of land, if that is too high, then this is not suitable place. The reason any business won't
