I will be focusing on 4 different organizations and explaining their purpose, ownership, size and scale in full detail.
P1 UNIT 1 Exploring Business Purpose Introduction: In this assignment I will be focusing on 4 different organizations and explaining their purpose, ownership, size and scale in full detail. Organization 1 ASDA: ASDA is a huge British supermarket which retails Mediterranean Food, CDs, Books, Videos, Clothing, Jewellery and House wares. ASDA is the UKs second largest food retailer after Tesco, ASDA was owned by Wal-Mart in 199ASDA is Wal-Marts largest non-US subsidiary. Furthermore ASDA is a private sector business (a business run for private profit and it is not controlled by the government). Purpose of ASDA: The purpose of ASDA is mainly to make profit but apart from that ASDA's purpose is to provide goods and services that are cheap and affordable to consumers or the public. Also to reduce the cost of their products, in addition ASDA has another purpose which is packaging their products well and to support voluntary sector services. ASDA lives by a set of values that makes them unique, the company's values include respect for individuals (staff, and customers) and good customer service and a try hard for excellence. ASDA takes corporate responsibility (management on a company's impact on society and the environment) very seriously, ASDA believes that supporting corporate responsibility can make their products more affordable for customers. Ownership: ASDA is a
Customer Service. The aim of this project is to assess the customer service of an organisation of my choice; therefore, I have chosen Ikea.
Customer Service Lecture: Miss Michelle Cox Introduction The aim of this project is to assess the customer service of an organisation of my choice; therefore, I have chosen Ikea. IKEA is a furniture retailer with a difference. With around a 100 giant stores operating in over 15 countries world-wide it has managed to develop its own special way of selling furniture which seems to impress customers of all nationalities. IKEA customers typically spend between one and a half and two hours in the stores - far longer than in rival furniture retailers. An important reason for this is the effectiveness of the way it organises its stores - all of which are the same in most important respects all around the world. The design and philosophy of its store operations go back to the original business which was started in southern Sweden by Ingvar Kamprad in the 1950s. At the time Mr Kamprad was successfully selling furniture, through a catalogue operation. In response to customer requests to be able to see some of his furniture, he built a showroom in Stockholm, not in the centre of the city where land was expensive, but on the outskirts of town. Instead of buying expensive display stands, he simply set the furniture out more or less as it would be in a domestic setting. Also, instead of moving the furniture from the warehouse to the showroom area, he asked customer to pick the
Boots strive to provide their customers with low cost products; as well as improving this they are constantly opening new stores
Task 1 Using the same Business you have chosen to use for Task 2 of Mrs McNulty's Assignment 1, Introduction to Business. Describe the vision aims and objectives of this Business and explain how these could be achieved through planning and monitoring. This provides evidence for P1 Vision Aims and Objectives Aims: Boots mission statement is: "Boots aims to be the place for health and beauty customers. We want to secure market leadership in the UK and build on our brands' growing success internationally." As a private sector company, Boots will also be aiming to make a profit for their shareholders. Objectives: Boots strive to provide their customers with low cost products; as well as improving this they are constantly opening new stores, while renovating their old ones at the same time, throughout the UK and Europe. Boots also provide their customers with unique services which their competition does not. Activities: * In order to achieve these objectives, Boots offers its customers loyalty schemes such as Boots advantage card. * They have a lot of own brand products which as good as the leading brand, but at reduced prices. * They have a dedicated customer service team who try their best to provide their customers with what they want. * The pharmacy has a private consultation room where customers can talk to the pharmacist on a one to one basis. * In some
McDonal's "seniors" Restaurant
Case title: McDonald's "seniors" Restaurant I. Statement of the Problem The perception of younger customers of McDonald's image and the current strategy regarding senior citizen customers . II. Definition of the Problem Suzanne Drolet is manager of a McDonald's restaurant in a city with many "seniors." She worries that with her growing senior citizen customers, the image of her restaurant would change and it will be known for being a non-fast-food restaurant because of the ambiance. If the seniors market will also continue to grow, there would be a crowding problem. She is also taking into consideration of the possibility catering more services to them because the seniors do use their facilities for a much longer time than the average customers. III. Factors Affecting the problem at least 5 factors with brief explanation a. Place or location- Place or location is one of the factors why there are a lot of seniors because they are situated in a place where there are more seniors than the younger generation. b. Image of McDonald's- The image of the restaurant is a factor because it is know for being a fast-food-chain but in their case they are beginning to be perceived as "old people's restaurant." c. Perception of the younger generation- This is a factor because when the younger see the restaurant as non-fast-food restaurant they might get discourage to dine at that
T-Mobile Marketing Strategy
A business analysis of T-Mobile Marketing section Lewis Cuddy Marketing Just like any other company T-Mobile are in business to make the maximum profit possible for their shareholders. In order to do this they must market their products and services effectively. This involves using the four P's of the marketing mix T-Mobile uses several factors to target different marketing segments. These segments are age, lifestyle, job and income. They tailor their packages and offers to attract a chosen market area. An example of this can be shown by a package offered by T-Mobile called "Mates Rates". With Mates Rates you can get cheaper text and calls to 10 chosen numbers, this is aimed at people who have a select group of contacts. Mates Rates is a unique form of penetration pricing, T-Mobile offer a cheap and efficient package in the hope that their customers will then upgrade to a more expensive package. Competitor business O2 has received a lot of sales and publicity from having an exclusivity deal with the Apple iPhone. Google is currently in the process of creating two new mobile phones, the G1 and G2. These phones are said to be very similar to the iPhone although they will be running Google's own operating system, 'Android'. This means the G1 and G2 will undoubtedly be a step ahead of the iPhone in terms of functionality. The news of these phones has meant that T-Mobile
McLibel Case. The accusations of the leaflet can be divided into 7 sub categories, which are also very broad: Nutrition, Advertisement, Rainforest, Recycling and Waste, Employment, food poisoning and animals.
McLibel In 1986 two activist: Helen Steel and Dave Morris printed and distributed a 6-sided leaflet titled; 'What's Wrong With McDonalds? - Everything They Don't Want You to Know.' The leaflet accused McDonalds of exploiting children by advertising, promoting an unhealthy diet, exploiting their staff and being responsible for environmental damage and ill treatment of animals. In '89 McDonalds hired two private investigator firms to infiltrate the Activists meeting and determine who was responsible for the production and distribution of the leaflet. In 1990 five of the activists were told to either apologise or go to court, 3 of the five did leaving Helen and Dave who stood up in court. The case lasted 2 and half years, and a total of 316 days in court. Since the case was a libel case, Helen and Dave were not allowed legal support and the case would only be presented to one judge. Due to the nature of libel cases everything that McDonalds were accused of had to be proved. The accusations of the leaflet can be divided into 7 sub categories, which are also very broad: Nutrition, Advertisement, Rainforest, Recycling and Waste, Employment, food poisoning and animals. The first, nutrition, McDonalds were promoting a diet which was high fat, low fibre which is believed to be linked to health issues such as cancer, heart disease, rising obesity and diabetes, issues which are
Business coursework; Fish and Chip shop I am doing an investigation on a small local business to identify ways that it could be improved and what the business is doing wrong at the moment that is preventing it from making the progress that it could make.
Business coursework; Fish and Chip shop (Burnham high street) Introduction I am doing an investigation on a small local business to identify ways that it could be improved and what the business is doing wrong at the moment that is preventing it from making the progress that it could make. The local shop that I chose was the fish and chip in Burnham high street, SeaWorld. I chose this shop because I am a fan of seafood and when I go into a seafood place I expect to find many items that are actually seafood but normally they have different varieties of food but rarely any seafood. They normally have kebabs, chips, burgers, but chips are a necessity with fish. Preparation We started off making our individual surveys for both customers and workers and chose the best survey to be printed out. We also were planning on tasting the food in SeaWorld as well to see how good the product was. We thought of the types of shop that would be competitors. What we did For our research we had about an hour to go to the fish and chip shop in Burnham high street, but unfortunately SeaWorld was closed so we decided that some of us would take out the surveys on the public while the other group would see how the point of sale looked and find anything wrong with it. There were quite a few surveys done, and we managed to figure out some problems with the point of sale. Luckily there was a
Morrisons Supermarket - effects on the UK economy and their use of ICT
Science in the community-Morrisons A bit about Morrisions Morrisons is the UK's fourth largest food retailer with over over 450 stores. The products sold are mainly groceries and food a unique point is that they source and process most of the fresh food that they sell though their own manufacturing facilities; in fact they have the most people preparing food in their stores than any other supermarket. The business started in 1899 as market stall by Bradford Morrison and has gradually expanded to be what it is now in 2011. How Morrison's Contributes to the economy Morrisons does a lot of things which contribute to the economy. One of this is that it creates 124,000 jobs all around the country. It has provided over 1 million training days and provides skills for its workers if they wish to move up they professional ladder as 30% of senior management started on the shop floor. This contributes massively to the economy as it causes a multiplier affect; if people have jobs then they have money to spend on other businesses which benefits these other businesses. The fact that they have money now means they can pay more tax which is also inclusive of businesses who pay more tax if they make more profits. This tax can then be used of critical services such as education and health and the boost in successful business lead to a better economic growth which is something this economy
BPs Financial loss During the Gulf of Mexico oil spill in 2010
BP’s Financial loss During the Gulf of Mexico oil spill in 2010 BP is a global oil and gas company. It is the third largest energy company and the fourth largest company in the world measured by revenues. BP has operations in over 80 countries and produces around 3.8 million barrels of oil. BP invested a lot of money into capping the well and cleaning up the spill. The total cost for BP for the whole disaster is estimated at $ 40bn. Before the accident the maximum cost for the polluting company was $ 75m. Now companies know they are directly responsible for the total cost. There are now also higher financial penalties and compensation for the communities affected. President Barack Obama: ‘‘We will make BP pay.’’ Deepwater Horizon Oil well erupts into flames in the Gulf of Mexico. 20 April 2010 – BP oil spill 9 September 2010 - Well officially sealed Usually when an oil company has an crisis like BP with the Gulf of Mexico its value is decreased but this figure depends on the expected cost of the clean up and compensation damages. With the media giving negative view to BP this meant people sold their shares as they thought it would be too risky. Normally after a crisis like this event the share price will rise again. Over the period of the crisis BP’s market capitalisation (total shares x share price) went from $170bn pre crisis down to $90bn. This
(AQA) MORRISONS, UNIT 2, (SECTION C)
Business section C At Morrison's they work under a number of laws that are there to protect staff and customers, here are the laws they work under: The Equal Pay Act 1970: The equal pay act states that any employee male/female should be paid the same wages for the same job that they do. Health and Safety at Work Act 1974: Morrison's have to ensure that their store is a safe environment for their employees to operate in, as this is a legal requirement throughout Europe. Both Morrison's employers and employees have to obey by The Health and Safety Act whilst they are on the premises. Sex Discrimination Act 1975: Morrison's having this act in place means that it is illegal for anyone to be discriminated upon gender, this applies whether it is direct or indirect. Race Relations Act 1976: It is unlawful for an employer to advertise for a person of a certain colour or origin, because the employer would then be guilty of direct discrimination. Advertising for an employee that's speaks a certain language means the employer would be guilty of indirect discrimination. Under this act it is unlawful for anyone to be discriminated against, this is upon the grounds of a person's colour, race, nationality or the person's ethnic origin. This applies to both direct and indirect
