consistent and reliable customer service contributes to customer satisfaction

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Omobolanle Salami                23/04/2009

Assignment No. 03

BTEC First Diploma in Business

Unit 2 Developing Customer Relations

Introduction:

In this Assignment I want to describe how consistent and reliable customer service contributes to customer satisfaction, explain why presentation, interpersonal and communication skills are important to customer service. And I will also anticipate and meet the needs of at least three different customers in a range of situations.

Task 1

In this task I should describe how consistent and reliable customer service contributes to customer satisfaction.

The national consumer council believes that smart businesses should ensure that the same member of staff deals with an individual customer from the beginning to the end what means if you welcome a customer you should try to deal with the customer and help the customer till the customer wants to go or dos not need your help anymore or till he buy something. Whilst this is the ideal, it isn’t always possible. Therefore, most organisations provide special training to staff to ensure that each person has the same approach with external customer. This is likely to focus on the following aspects of the job.

  • Scope of job role – You should know what you can do and what you can not do as part of your job and the type of issues you must refer to a supervisor. This should not stop you using your initiative to resolve a straightforward problem quickly, for example if you have nothing to do you should use your own initiative to look for something to do till a customer comes or if a customer has a problem by not finding what he wants to buy you can ask them if they need your help and if you can help them you should help by explaining where they can get it from and you should take care that you do not overstep the limits of your job role by making arrangement or promises that is outside your authority.
  • Type and quality of product or service – That means you should know the range of goods or services that are available, if you are selling consumable items, such as chocolates. Anyone who sells expensive items or complex services should also be able to give good advice on the best buys or most reliable suppliers, based on their own knowledge, feedback from other costumers and press reports.
  • Accessibility/Availability – There is nothing more irritating for customers that to want something and then find they are not available. This can relate to a product they have seen advertised but which has now sold out for example if you have an appointment with someone who cannot see you for some time or a room in a hotel which is fully booked. In this situation your job is to sympathise with the customer’s disappointment; try to help them if you can and pass on the information to your employer. This is important. If you have received many enquiries for the same thing in a day and disappointed most people, the stock levels for this product should be reviewed.
  • Staff attitude and behaviour - The importance of all staff having a consistently positive attitude and behaving courteously and professionally to customers cannot be underestimated. This means if your staffs have good attitude and behaviour the customers will feel comfortable and free to talk to the staff and it also makes customers feel valued and respected.
  • Timing – Approaching people at the wrong time, or if they are stressed, upset or busy can get a bad response. If you do this by accident, simply apologise and say you will contact them later. Being aware of your timing also means not keeping people waiting unduly; arranging appointments, phone calls and deliveries at your customers convenience, not yours; and never failing to call people back exactly as you promised. By this way you appear reliable to the customers.
  • Meeting specific customer needs – The skills of meeting customer needs involves identifying these by talking to the customer, and then matching them to the range of goods and services that you can offer. Most customers are pleased with this aspect of customer service because it gives them a sense of importance.
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Task 2

In this task I should explain why presentation, interpersonal and communication skills are important to customer service.

Presentation skills – These skills relate to me as a person. What do other people see as I approach? Do I attract them or alarm them? This has nothing to do with good looks but everything to do with a welcoming smile, appropriate clothes and a smart appearance. Presentation skills include:

  • Body language; Body language is one of the presentations skills. Body language is a term of communication using body movements. One of the basic body language signal is ...

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