Customer needs - Sainsbury.

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Customer needs

A range of different products and services

Products: - Sainsbury has many ranges of products from groceries to toiletries. Sainsbury always try and make there products value for money.

Check out queues: - Sainsbury always aim to minimise waiting time at the checkouts. Colleges of Sainsbury are multi skilled at busy times they are able to call on more colleagues to operate tills.

Elderly people: Sainsbury realise that elderly people like to retain their independence by doing their own shopping. Sainsbury always put chairs for their older customers to rest. Employees at Sainsbury help elderly people pack their purchases and help them take them to their cars.

Facilities for disabled people: - Sainsbury ensure that disabled customers are not offered a low standard of service.

  • They have disability parking spaces

  • Wheelchairs and specially adapted trolleys are available in every store and electric scooters in some.

  • They carry out disability audits and are currently installing hearing loops in stores.
  • They support the Shop Mobility scheme, where disabled people travel to a shopping centre by bus where they borrow wheelchairs for the day, giving them independence.
  • They were voted the best corporate chain store for their commitment to providing better service to our deaf blind customers at the Deaf blind Friendly Corporate Awards 2001.
  • They won the supermarket category in the 2001 EASE (EASE of Access, Service and Employment) awards, which recognise companies and organisations, which show good practice for people with disabilities.
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Facilities for the deaf and hard hearing people: - Sainsbury are providing a loop hearing in stores. Some of their customers borrow headsets form them, they cut out the background noise and it makes it easier for them to hear direct speech from the checkouts and service counters. Sainsbury do allow hearing dogs in their stores to help the deaf.

Facilities for the blind and partially sighted: - Personal shoppers will accompany customers round the store and do their shopping with them and they allow guide dogs for the blind too in store.

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Here's what a star student thought of this essay

The spelling and grammar in general was very good. Although there were a few typos, notice the spellings of colleagues in the second paragraph, is spelt right and wrong in the same sentence. Toa void typos, re-read your work before submission. Also my other problem with this essay was the choice of font, as it demeans the essay by making it look childish, when with a business studies essay, you want to look professional. So when writing these sorts of essay stick to Times New Roman and ensure the bullet points are the standard ones, rather than these funny looking ones. Other than the problems stated above the essay was very good, so it received four stars.

The analysis is not present in the response, but nor is it required in the question. The question only asks for a description of what Sainsbury’s actually provides and the author gives a great account of this, demonstrating a lot of first research, like visiting the store and testing the products, which was very useful I would imagine when discussing the packaging. They also demonstrate good desk research, like looking up the facilities available to the disabled and stating what awards Sainsbury’s has won.

The author answers the question well. They do this by clearly breaking up their analysis into section which address different issues concerning consumer needs, for instance the disabled section and how well the products are packed. I would say that they cover all the possible aspects of consumer needs. The author improves the layout further, by the use of bullet points to get across the key facts about the business, especially disabled facilities, in fact I would argue that these greatly improve the essay, as it seems ‘short and sweet,’ rather than long sentences.