Describe how Tescos and an academy communicate with their customers.

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Tesco uses the internet to allow their customers to shop in the freedom of their own homes. This is important to Tesco because it widens its range of customers such as people who don’t live near a Tesco store or elderly people who don’t have the mobility compatibility to visit a Tesco store can now be able to shop at Tesco through online shopping, so it is important Tesco uses the internet to gain more customers.


Tesco use TV commercials to advertise there brand. They do this by having catchy slogan like “every little helps” this is a good way attract customers and keep there attention. The information will be written on the screen in a way so the viewer can spot it out easily. Tesco will need to take TV advertisement seriously as it generates a lot of customers and reaches out to a wider audience. The advert will need to be colourful so that the target audience will know whether the advert will be dull or entertaining. The main idea about TV commercial is to get the information out there.

On-screen presentation:

On-screen presentation means that the presentation is shown to the audience from a electronic screen via a computer or projector screen. The information can be done as a video clip, sound and images.

Big screens:

It is important to Tesco that they advertise on big screens in busy places such as in shopping malls this is because many people will see Tesco’s products and it could widen its range of customers so it is important that Tesco uses big screens to advertise its products

Web-based information:

As technology has grown over the years most businesses now supply a lot of information to customers, employees and the public via the Web. Unlike printed information, Web-based content can be updated rapidly. Website designs range from the very simple to the very complex, and the ease of management of your site’s content will be influenced by many factors. The brilliant thing about web based information is that individuals can read the information whenever they want where ever they want.

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Tesco uses the internet to promote its range of products on many websites. They are going to be able to present all of their new products by using the internet. Tesco will be displaying its products in an eye catching way which is going to gain the attention of the audience before they actually begin to read the text. This is important to Tesco because it widen its range of customers.


Tesco will use emails to contact customers about promotional offers. This is a good way to stay in touch with previous customers. Also ...

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