Different methods of advertising

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Different Methods of Advertising

Television Advertising

In the recent years almost all types of businesses are moving towards the television advertising at a rapid pace. As we all know more than ninety percent of the house holds now have the television sets and out of them more than ninety percent have the satellite cable connection attached to them. So, there is a great chance to attract so many people from the television advertising. There are even some channels which are dedicated to television advertising. How ever, in the last few years there is lot of buzz around about the television advertising. The television audience is getting really frustrated with the untimely and lengthy advertisements, which they can’t really avoid. With all these frustration which is creeping up in the minds of the TV watching people, the advertisements are not getting the intended amount of customers from the television advertising. Hence this controversial television advertising has to be made in some other way so that it benefits both the advertisers and viewers.

Telemarketing

Telemarketing is one of the most effective means to increase sales. But it can be counterproductive, if not done properly. Here are some important telemarketing strategies to enhance your business prospects. Telemarketing is a technique, where a salesperson tries to sell his products or services to the potential customers over the telephone. It is one of the most powerful sales tools to expand a business. Telephone is a mighty weapon to secure a booming business, only, if you use it in the right way. Follow well planned strategies, remain focused on the quality of your products and services, do not disturb people when they are engaged, make the conversation simple and as captivating as possible, and you can also be a successful telemarketer.

SMS

SMS is an extremely cost-effective, high-response-rate vehicle, which can help to acquire and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts. It is instant, direct and fast. It is Two Way communication. As customer forward messages in a group it opens opportunities of Viral Marketing (Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.).SMS is fun loving tool. It is catching up record breaking usage.

Brochures

Brochure is a pretty rewarding activity for businesses. Especially when you want to increase company awareness and product sales, brochure printing can really help in both departments.
Brochures can be a public relations tool and an advertising tool rolled into one. In fact, there are plenty of reasons why you should really print brochures for your business. They provide better product visibility – Brochures are one of the best ways to get your products or services to be seen. Brochures come close to a mass media type effect in spreading the word about your products and services to a mass audience.

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Increase in company awareness as Color brochures are also adequately made to increase company awareness to a market. Also, brochures are great for businesses since they can be easily distributed to a lot of people. With just a day's work using manpower and a little determination, you can already distribute to several hundred people easily if you know where to give them away. You can use public areas such as train stations and bus stops to easily get a lot of people to read your color brochure.

Billboard Advertising

Billboards are one of the most effective conventional outdoor advertising techniques ...

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