Increase in company awareness as Color brochures are also adequately made to increase company awareness to a market. Also, brochures are great for businesses since they can be easily distributed to a lot of people. With just a day's work using manpower and a little determination, you can already distribute to several hundred people easily if you know where to give them away. You can use public areas such as train stations and bus stops to easily get a lot of people to read your color brochure.
Billboard Advertising
Billboards are one of the most effective conventional outdoor advertising techniques that are used by businesses even today. Billboard advertising strategy has certainly proven to be beneficial for several businesses around the globe. The effectiveness of billboard advertising also depends on visibility with regard to traffic and population. The most effective billboard advertisements are those that have high visibility with regard to traffic and population. Outdoor publicizing is speedily gaining in popularity. The wider coverage and cost-effectiveness of billboards advertising is unquestionable. Billboard advertising continues to be considered as a quality mean of expressing an organization's sales content and market goods and services.
Billboard advertisements catch the attention of prospective consumers like no other type of advertising can. When it comes to cost effectiveness and saving, billboards are prominent alternatives that are considered by most businesses. They create brand awareness and strong name recognition among passers-by. This is due to the colorful, innovative, and catchy product and service advertisements which are likely to have a more positive impact on the minds of people. Billboard advertisements spread out to a wide area and to thousands of people each day. They mainly target a particular market according to regions. There is no possibility of the advertisements to be lost in a mix of market contenders and editorials. The sales information and messages are passed on ceaselessly and frequently. Billboard advertising helps prospective consumers to find and reach the location of your business.
Radio Advertising
A radio commercial is a form of advertising via the medium of radio. Airtime is purchased from a station or network in exchange for airing the commercials. Radio ads are cheaper to produce and can reach millions of people at the same time. The relative cost effectiveness is as compared to television ads, which are so much more expensive than any other form of advertising. The impact made by a radio ad is greater than the impact made by any other medium of advertising. This is because radio ads are played at a time that can target a particular section of society or the masses. And also because they are repeated every hour or half an hour, so the impact is vast. Leaving television ads aside, radio ads are the most entertaining way of advertising. The print media can get dull and boring, where as the radio allows for creativity in advertisements. For those on a budget, radio advertising is very cost effective. It is cheaper than television ads and more attractive than print. It is the most preferred medium of advertising for local small businesses.
Word of Mouth
Word-of-mouth marketing, this encompasses a variety of subcategories. Because of the personal nature of the communications between individuals, it is believed that product information communicated in this way has an added layer of credibility. The receiver of word-of-mouth referrals tends to believe that the communicator is speaking honestly and is unlikely to have an ulterior motive. It builds reputation for the firm.
Newspaper
Newspapers are a compulsion nowadays in most houses. This means that there is broad market coverage. This type of advertising is easy to access. The advertisements can be catered according to the visibility of the advertisement wanted by the firm. Colors can be added in order to attract the customer the customers to stop on the page and read the ad! Other psychological reasons are; people believe what they read! Coupons can be attached to the newspapers which will very much be an effective motivational method.
Car Signs
Putting up signs on cars and other vehicles is quite cost effecting. In fact, it is only a one-time cost. The car signs are visible at all times. It should be placed on business or personal auto. Words and pictures can be advertised. Colorful cars are pretty attractive. Everyone sits in traffic and therefore a broad market is covered.
Flyers
Flyers are inexpensive. It is possible to choose the information to be put into the flyer. Easy distribution of flyers makes it cost effective. Pictures of relevant colors can be used to get attention. There is less information on a flyer which makes and motivates the viewer to view the flyer.
Magazines
Magazines have a high rank of audience's accessibility. The environment of a magazine lends ability and creditability to the advertising many magazines claim that advertising in their periodical gives a product reputation. Clearly, an ad in chance would make an impact on business audiences, just as an ad in roll would make an impact on teenagers.
Magazines have the longest life span in all the media. Some magazines, such as national geographic and clients reporters, are used a constant references and might never be redundant. In addition, magazines have high reach prospective because they passed along to family friends, customers, and colleagues.
The most important part is that People also tend to read magazine at a slow rate, naturally over couple of days, so they offer an opportunity to use detailed copy. The magazine format also allows inspiration advertising Varity through multiple pages, interest and other features.
The image quality of a magazine tends to outstanding because they are printed at high quality paper provides greater photo copy in both black and white colors.
This production quality often reflects the editorial content.
Yellow Pages
There are several forms of Yellow Pages that you can use to promote and advertise your business. Aside from the traditional Yellow Pages supplied by phone companies, you can also check out specialized directories targeted to specific markets; interactive or consumer search databases; Audiotex or talking yellow pages; Internet directories containing national, local and regional listings; and other services classified as Yellow Pages. They are wide availability, as mostly everyone uses the Yellow Pages. It is Non-intrusive. It is Action-oriented, as the audience is actually looking for the ads. Ads are reasonably inexpensive. Responses are easily tracked and measured.
Specialty Advertising
This kind of advertising entails the use of imprinted, useful, or decorative products called advertising specialties, such as key chains, computer mouse, mugs, etc. These articles are distributed for free; recipients need not purchase or make a contribution to receive these items. If done well, target audience may decide to keep the items, hence promoting long retention and constant exposure. They can create instant awareness. They can generate goodwill in receiver
Posters
This is something of a specialist medium, which is generally used in support of campaigns using other media. On the other hand, some advertisers, particularly those in brewing and tobacco, have successfully made significant use of the medium; although, to achieve this, they have developed the requisite expertise to make efficient use of its peculiarities.
Cinema
Although the numbers in the national audience are now small, this may be the most effective medium for extending coverage to the younger age groups, since the core audience is aged 15-24. Cinema provides entertainment. Before the start of film and during intervals, the advertisement of the goods is given. Large firms make use of films of few minutes in order to show their products.
Internet
This is a rapidly growing force in marketing. It is very varied in form, but much of it still follows the example of press advertising, but the most effective usage - now adopted by the 'search engines' - is interactive. Indeed, in its own field, Wikipedia demonstrates how effective such an approach can become. As per the current market trends Ad agencies are using a new mixed method called media ripples to gain a higher brand recall among the target audience.
Electric Signs
Electric signs are either still or moving. The still signs have the attraction of light and color, while the latter have the quality of movement. These are very costly. These can be used only by big organizations of repute, which wish to keep the product constantly on public mind.
Skywriting
Skywriting is the process of using a small aircraft, able to expel special smoke during flight, to fly in certain patterns to create writing readable by someone on the ground. The message can be an advertisement aimed at everyone in the vicinity.
Banners
Banners can be witnessed within the boundaries of many business ventures, marketing to their potential audience. Business associates can decide to purchase pre-printed banners which, albeit commonly used, are simple and accessible. Businesses vary, and so does the liberties with banners, the variety is endless and the possibilities with customized banners are endless. While abiding within the legal limits of the court of law, banners can be printed in enormous formats, within a vibrant rich range of full colors. For individuals within a budget, the parameters of a single side banners is a possibility, which is beneficial when dealing with mass production, or to reach an intended quantity.
Banners can be found plastered behind a window screen, as a billboard, atop skyscrapers to being emblazoned as a blimp's or planes attachment or accessory when routing across communities.
Sponsorship Advertising
A subtle method of advertising is an approach in which marketers pay, or offer resources and services, for the purpose of being seen as a supporter of an organization’s event, program or product offering (e.g., section of a website). Sponsorships are intended not to be viewed a blatant advertisement and in this way may be appealing for marketers looking to establish credibility with a particular target market. However, many sponsorship options lack the ability to tie spending directly to customer response. Additionally, the visibility of the sponsorship may be limited to relatively small mentions especially if the marketer is sharing sponsorship with many other organizations.
Cost of the advertising through various media.
Legal Constraints concerning advertising in the U.A.E
Graph depicting the most common advertising methods in UAE.