Screenshots:
This is Tesco’s main web page. Although its structure may look slightly confusing at first, it is very easy to navigate on this page. The web site does not have a search/browsing bar, however it is still very easy to find what you may be looking for.
This is one of the windows where you can enter your data in, which is then stored in Tesco’s database system.
Purchasing is one of the main transactions that can be made on Tesco’s web site. This window allows me to purchase a new laptop which is already in my shopping basket, once I have continued and have inserted my details, the laptop should be delivered to my address.
One of Tesco’s special features is its store locator, which allows customers to find out what the closest Tesco’s store to their homes is. It also allows customers to know what store it is (express, metro or extra), and what services are provided in that store.
E-tailer:
E-tailers are businesses that only exist on the internet, and have no stores or shops on the high street. Unlike existing retailers their profits only come from online shopping, however their expenditures over the internet are much cheaper than having a store on the high street. A typical example of an e-tailer is Amazon, who sells diverse goods online. Amazon was one of the first e-tailers in the world, and started by selling books online only, however as the business grew they expanded its range of products.
Amazon’s purpose is to compete with many other businesses on the internet to gain more customers, and, therefore increasing its profits. Amazon uses its strengths to help it achieve its goals, e.g. many people shop online with Amazon as they know it is a trustworthy web site, also Amazon has very high standards and very few customers either complain or are disappointed with their goods from Amazon. Amazon also delivers its goods really fast, and as an e-tailer, offers a “24-7” service to its customers.
Amazon’s web site is also really simple and easy to navigate on, as it looks very clear and professional and it also has a task bar on the left hand corner which helps users to find what they are looking for. Even if they are no able to see it, there is a search bar to help them find what they are after. However the only thing, in my opinion, that would need to be changed or reduced is the amount of writing and advertising that there is on the home page. As users may be confused as to which one to look at first, or which one they should click on and etc.
Screenshots:
This is Amazon’s home page, its structure is very simple and easy to use, even though there are many hyperlinks and adverts on it.
The home page contains a task bar on the left hand corner, which helps people look for the products they want. It also has a search bar where users can refine their search.
This is one of the pages on Amazon’s web site that asks you to enter some data, in this case my home address.
Purchasing goods is one of the main transactions on Amazon’s web site. Once all my details have been filled, this is the last page which asks me to check my details once more and confirm my other. Once it has been confirmed the item will be delivered to my address.
A very special feature on Amazon’s web site is its recommendation link. Once you have been a customer for a certain amount of time, Amazon tracks your orders and makes a recommendation list based on the items you purchased.
Consumer-Led:
Consumer-Led entities are business that exist and are run by customers/consumers, i.e. bidding web site like E-bay where customers advertise, bid and sell their products without any interference from the company that allows them to do that, e.g. E-bay. As previously mentioned, E-bay is a common example of a consumer-led entity as customers/consumers run the web site by advertising, biding, selling and etc their products or services.
E-bay’s purpose is to allow customers/consumers negotiate transactions between themselves within the law, in order to make it a very profitable business and to help it maintain its powerful online brand. Its purposes are met due to its strengths as a consumer-led entity, which includes great advertising both on its web site, newspapers, TV and etc. E-bay’s web page is also very entertaining, which makes it look like as if it is really easy and simple to use. As well as that, E-bay has a very powerful name around the world, which also attracts more customers to join it instead of any other competitor.
E-bay’s web site is really straight forward and simple to use, it has many colours and also looks very fancy. Its buttons and its layout are also very entertaining, and they make the web site really simple to use. However, some people may prefer a more professional look, and E-bay may also need to cut down some of the adverts on its main page, as some people may get slightly confused as to where they should be navigating to.
Screenshots:
This is E-bay’s home page, as well as the other web sites it is also simple to use. However if you are not familiar with it may be slightly confusing at first, due to the numerous adverts that there are on the home page.
This screenshot shows E-bay’s task bar on the right hand corner, which helps customers select what they want to do. It also shows its search bar, so that customers can check the availability of products.
This one page allows you buy an item on E-bay through guest checkout, even though you are not signed up. Here this asks for your details, e.g. address, phone, e-mails and etc.
One of the special features that E-bay has is its sellers’ feedbacks, which allows buyers to know whether the seller can be trusted or not. And it also lets buyers read what people have written about the sellers.
