Evaluating the impact of my poster advert for Greenford Sports Centre.

Authors Avatar

Promotional Campaign

The research which I have conducted has allowed the method of advertising and promotion methods which I have implemented at Greenford Sports Centre to become more effective. Firstly, according to my questionnaire, 70% of respondents stated that they prefer poster advertising to other methods of advertising. Similarly, since my target markets are 16 – 19 year olds, it is important to promote the gym that is appealing to them. Since most of my target markets are students, one appropriate promotional method to display on the poster is a 20% discount for students. By doing so, this will help attract my target market to the gym, which will consequently help meet my objectives of raising the awareness for the sports centre. Moreover, this particular promotional method was most preferred by the respondents of the questionnaire, where 75% preferred student discounts, to which I can identify that the majority of respondents are students, as most of them chose this particular promotional method.

Join now!

There were various other advertising and promotional methods that I could have considered adapting. However, based on my research, it was not deemed appropriate for many of the advertising methods. Firstly, only 10% of respondents preferred newspapers as a form as advertising, and although local newspaper advertising can be rather cheap to advertise on, it still is very hard to notice by readers. Some disadvantages of  are a declining readership, close competition with other ads, and newspaper clutter.

A declining readership is one of the most often-cited disadvantages of newspaper advertising. Some people no longer wait for news to be delivered ...

This is a preview of the whole essay