Fashion Marketing Concept. The function of Fashion Marketing.

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Fashion Marketing Concept. The function of Fashion Marketing.

Marketing and design are seen as a relationship in the fashion marketing concept.

Those who produce expensive garments for an elite market need only worry about sufficient promotion to succeed. The alternative view is that people can not choose what they like until presented with decisions.

The fashion marketing concept demonstrates that failure will occur only if there is a low concern for customers, profits and designs. It embraces the interdependence of marketing and design.

This only occurs when the ability of the design is overestimated and customer's regards and the need for profit are ignored.

Designers have to recognise how marketing can enhance the creative process. Progress can be made if marketing personal notice that within the fashion industry customer's requirements must respond with design. Market researchers can find information about sizing needs and the reactions to illustrations. Consumers may want different styling needs and the market researcher cannot produce these Marketing has to appreciate this.

The following table maps out the results of the fashion marketing concept:

High

Concern for

Fashion Design

Low

Commentary on Sustainable issues pertinent to the commercial market

Recycling in domestic areas has become acceptable. The next issue will be renewal in fashion. Fashion changes all the time as it goes through different seasons. To the environmentalist this is very unattractive. The only way to change this is to slow down the pace of fashion or to prolong the change in style and fashion. To carry this out, short-term styles must be durable and comfortable. Quality and real innovations must be an essence. There must be pressure to develop 'green fabrics' or 'green clothing.' Recycling fibres and fabrics must be an issue. Research and development are a current issue.
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Fashion labels Esprit and Claus Steilmann have attempted to launch environmental ranges. As for the major fashion retailers their attempts to be greener are yet to have an impact. The changes they have incurred so far don't appear to be large but in total they will have a significant effect in the long run; some include:

* Recycled paper for till rolls.

* Recycled plastics and recycling garment overbags.

* Recycling hangers and not offering to customers and returning of the clothes manufacturers to use again.

* Using less packaging. I.e recycled cardboard instead ...

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