Functional Areas of two businesses

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Unit 1 Exploring Business Purposes

Task 4 D1

How do the functional areas contribute to the overall aims and objectives of these two businesses.

I have explained the main purpose of having aims and objectives in task one and here I will explain how the functional areas contribute to the overall aims and objectives in The Coca Cola Company and Midland Co-operative Society Limited.

The Coca Cola Company

The Coca Cola Company was established in 1886 and it operates in more than 200 countries and markets more than 2,800 beverage products.  These products include sparkling and still beverages, such as waters, juices and juice drinks, teas, coffees, sports drinks and energy drinks.  

Four of the world’s top five non-alcoholic sparkling beverage brands are theirs: Coca‑Cola, Diet Coke, Sprite and Fanta.

AIMS

Aims are the long term visions or goals of a company.  All companies have aims they want to achieve.  Coca Cola also has its aims:

  • To make a profit by being able to satisfy a need that exists
  • To refresh the world and inspire through their brands and their actions
  • To create value and make a difference everywhere they engage

OBJECTIVES

Objectives are targets which are set to help to achieve a company’s aim.  Objectives are more specific than aims.  The objectives of Coca Cola are:

  • Maximizing return to shareowners while being mindful of their overall responsibilities
  • Being a great place to work where people are inspired to be the best they can be
  • Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples’ desire and needs
  • Nurturing a winning network of partners and building mutual loyalty
  • Being a responsible global citizen that makes a difference

(Source: www.thecoca-colacompany.com)

FUNCTIONAL AREAS AT COCA COLA


Importance of Functional Areas in Achieving Aims and Objectives

MAXIMIZING RETURN TO SHAREOWNERS

Every organisation has this aim and Coca Cola also has.  It wants to give more return to its shareowners by making more profit.  The marketing department, the research and development department and the finance department will help Coca Cola to achieve this objective.

The marketing department carries out its research to find out what customers want and they analyses the data they collected from their research.  They see if they can give to customers, what they want.

The research and development department works on making complete a new product or changing existing products and making healthier and environmentally friendly without changing taste that customers like in Coca Cola’s products.  

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The finance department takes care of the business’s finance and monitor the business’s inflows and outflows.  The finance department ensures that the company’s expenditures are not higher than income and if it is higher, they will analyse it and find a solution.  The finance department also produces cash flow forecast, budgets, and financial reports every quarter so Coca Cola is able to see its progress in meeting objectives.

As the marketing finds out what products customers want, the R & D tries to make it happen.  When customers welcome those products, Coca Cola makes lot of profit.

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