Good customer service help business performance - Unit 11 - Task 2 ( Business Study)

by heychh (student)

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Unit Eleven - Task Two

Good customer service may help business performance

Showing how good customer service may help the performance of Tesco PLC. Excellent customer’s service brings benefits for the business and the cycle of good customer’s service means happy staff means Higher-quality service means more profits and more variety of goods means happy customers. Customer service can be described as all the activities that affect customer’s experience of dealing with a particular business.

These activities may include how their requirements are satisfied and they are treated by staff. Businesses that offer a high level of customer service will often offer higher – quality products and will make certain customer trustworthiness.

Benefits for the business which result from excellent customer service include:

Increased sales
Satisfied customers
Better public image
An edge over competition
More customers through repeat business and recommendations

Increased sales: Good customer service provided by staff who are attentive and caring leads to happy customers who tell everyone about the wonderful service they have received.

For Example, Providing the excellent customer service such as, being friendly, open, engaging and helpful to your customers would raise the amount in company. More money means more profit coming into the business. Keeping the loyal customers happy would increase the sales in to the business by making the most sales as possible. Making aims and objective to achieving your goals would raise the amount in to the business.

For Example, Tesco plc is extensive businesses which have making profit and some loss because their competitor’s are really competitive. However, Tesco would increase sales by keeping the loyal customers which include all types of customers and happy them happy which always and all the time comes to Tesco to shop. Treating customers with their needs such as, asking for help, being friendly and many more would raise the amount. If there are out-of-date products instead of selling them Tesco can put them in lower prize which aware the customers would be happy to take the safe products. ...

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Satisfied customers: Business operates in a world where competitions for customers increase every year. “World – of – mouth recommendations from existing customers are free – they don’t cost the businesses anything. Satisfied customers who are happy with the products or services that company providing would tell their family and friends which will result in more sales and even more satisfy and happy customers which called the multiplier effect (7*7). It is more cost – effective to keep a loyal customers that it is try to find new ones for example, constructing the persuasive advert or leaflets might be successful or might not be. If the company does not make profit than spending money on trailing to new customers is waste of money where you can get success from your loyal customers.

Treating the customers with politeness being friendly would increase the sales where customers are loyal they always wishes to come back which tells us that they are satisfy with the service they getting it.

Better public image: To construct the better public image providing the good – quality products and an excellent customer service will benefit from an increased reputation and a enhanced unrestricted reflection. Which means that people will hear about the company’s efforts to offer good products and outstanding service and the corporation will benefit from increased income.

For instance, If Tesco get the customer complaints somehow than dealing with the calm and truthfully would make customers satisfy when Tesco’s get fault with products or services and it’s create even better public image realising and solving the faults appropriately. Good – quality products and providing the excellent service will benefit the company.

An edge over the competition: Some business that does not be bothered about its customers can probably get away with this as long as there is no other business providing a similar service or products. If customers cannot buy their goods or get their services from anywhere else because of certain reasons they will feel they have no choice but to use that company, even though they are very displeased with the quality of the products and the customer services. But this can be change by placing the new business which does offer high – quality goods or service and brilliant customer’s provision for the other business to soon see its custom disappearing. The new business will achieve an edge over the competition which will probably result in the existing business reconsider its course of action and procedures in an effort to win back the clients.

More customers through repeat business and recommendations:

Customers who are happy with the service that customers receive from Tesco plc, they will tell everyone about the company which called the multiplier effect (7*7) this way they spreading their experience everyone so, the customers are likely to get the interest visiting the company so, this means new customers are building by keeping the loyal customers happy which may means repeat business and more customers.

Recommendations from happy customers will lead o more customers who will be encouraged to come and try for themselves. Subsequently, I will also direct to increased trade through repeat business – customers who are happy will come again overall, the reliable means of loyal customers are expecting the employees to being friendly, open and engaging and politeness and ready to lend a hand means of helpful every time when they visit the Tesco’s which will ensure your business will succeed.

Harigna Hinglajia Candidate No: 5225 Centre No: 61217