I am going to look at introducing a new range of products to Sainsbury's; the new product I am going introduce is Halal products such as ready made meals, Meat and poultry. The target customers I will be mainly focusing on are Muslims

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BTEC first certificate- Unit 2 customer expectations & competitive forces

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Introduction

I am currently working as a management trainee at Sainsbury’s. I am writing to my manager who is the director responsible for the operation in all Sainsbury’s stores.

  I am going to look at introducing a new range of products to Sainsbury’s; the new product I am going introduce is Halal products such as ready made meals, Meat and poultry.

The target customers I will be mainly focusing on are Muslims so they could buy all their shopping from Sainsbury’s instead of going to a shop specialising in Halal food. Keeping in mind that Sainsbury’s has a reputation of selling quality products Muslims are sure to buy the new range, subsequently Sainsbury’s will earn more money.

In East London there are a lot of Muslims and there is also a vast population of Muslims across the UK, however most Muslims tend to just buy goods such as bread, cereal and milk and go elsewhere to buy their meat and poultry but if Sainsbury’s were to expand their range of food and introduce a range of Halal goods such a meat and poultry Sainsbury’s could widen the customer market and appeal to the ethnic group of muslims and it will show that Sainsbury’s fulfils Muslim food standard requirements.

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The type of customer I will be focusing on is mainly adults (male or female), there is no particular ethnic group but since it is Halal food and Muslims will need it as a service, I am aiming at Muslims. As there are a lot of Muslim people who shop at Sainsbury’s and will be interested to in knowing that they have introduced Halal Products.

Bearing in mind that there are particular areas where Muslims live I will have to aim at them demanding areas. This is called cultural segmentation.

Competitors

Competition is the existence ...

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