Identifying 3 Customer Types

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What Are a Customer and why are they Important?

A customer is defined as someone who pays for goods or services from another individual, business or organisation. Customers are extremely important to the world’s financial system because without them businesses will fail to make money which will result in the loss of millions of jobs.

Special Needs

Identifying a customer with special needs is a challenging area of a business. Some won’t be able to speak clear English or if they are disabled and can’t speak at all. Employees will work better by dealing with people from different backgrounds and need special needs.

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Customers with mobility problems ASDA will provide them with wheelchairs to get around easier ASDA Superstores which have 2 or more levels are also installing wider lifts which will allow them to get access to higher floors without assistance.

Customers who are blind or visually impaired ASDA have Braille signs and buttons around the store to help them get around safely.

ASDA cater for customers who are hard of hearing by installing hearing aid machines at key points in the store such as kiosks and checkouts. This allows them to hear staff clearly.

ASDA don’t really cater for non-English speaking ...

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