Is There Scope For A
New Retail Outlet In
Alsager?
Content
- Title Page
- Contents
- Market Research
- Questionnaire
- Survey Results
- Survey Results (Continued)
- Census Data
- Competition Research
- Competition Research (continued)
- Location
- Planning Permission
- Planning Permission (continued)
- Planning Permission (continued)
- Cost Benefit Analysis: Social Costs & Benefits
- Cost Benefit Analysis: Private Costs & Benefits
- Conclusion.
Section 1
Market Research
Introduction
Market research is the process of gaining information about customers, competitors and market trends through collecting primary and secondary data.
We will need to conduct market research because it will help us to understand the market in a better way and this will helps us find a gap in the market for our business to fill and maximize profitability.
Primary data is the information that has been gathered for a specific purpose through direct investigating such as observation, surveys and through experiment.
The problems involved in recording primary research are that it can be difficult to get a good sample of potential customers.
Secondary data is the data you get from
Internal sources- Such as sales reports, invoices, accounts. Here are some other examples of secondary data:
Government- Published statistics, such as consumer spending figures; reports such as Monopolies and Merges Commission Reports
The media- reports in newspapers, magazines, on radio and on television
Trade associations- statistics or reports published by national organizations such as TUC, the CBI or chamber of commerce, or industry associations such as the Engineering Employers Federation or National Farmers Union.
Research organizations- reports prepared by specialist market research organizations such as Mintel or Mori; articles published by academic journals,
Questionnaire
Year 11 Business Studies Course Work
“Is their scope for a new business/shop in Alsager”
Questionnaire
Question one
2 Would you like a PC shop to be opened in the
Alsager area?
Yes [ ] No [ ]
Question two
How old are you?
1 11-15 [ ]
2 16-20 [ ]
3 21-30 [ ]
4 31-40 [ ]
5 41-50 [ ]
6 51 + [ ]
Question three
How much would you pay for a new computer?
1 £100-£300 [ ]
2 £301-£500 [ ]
3 £501-£800 [ ]
4 £801-£1200 [ ]
5 £1201-£1500 [ ]
6 £1501+ [ ]
Question four
How much would you pay for a new PC game?
1 £5-£10 [ ]
2 £11-£20 [ ]
3 £21-£30 [ ]
4 £31-£40 [ ]
5 £41+ [ ]
Question five
Would you buy a tested second hand game?
Yes [ ] No [ ]
Question six
If yes how much would you pay for a second hand
game?
1 ¾ RRP [ ]
2 ½ RRP [ ]
