MANAGEMENT OF HUMAN ASSETS AT INFOSYS

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MANAGEMENT OF HUMAN ASSETS AT INFOSYS*

“Our assets walk out of the door each evening. We have to make sure

that they come back the next morning.” (Narayana Murthy, CEO Infosys).

At a time w hen organizations are debating the strategic importance of their human resources,

Infosys, a consulting and software services organization, includes its human resources on its

Balance Sheet to affirm their asset value1. Mr. Mohandas Pai, the Chief Financial Officer of

Infosys, provides a rationale for this practice:

“Investors examine financial and non-financial parameters that determine long-term

success of a company. These new non-financial parameters challenge the usefulness of

evaluating companies solely on traditional measures as they appear in a typical financial

report. Human resources represent the collective expertise, innovation, leadership,

entrepreneurial and managerial skills endowed in the employees of an organization. Our

representation is based on the belief that intangible assets provide a tool to our investors

for evaluating market-worthiness of Infosys.”

As a know ledge-intensive company, Infosys recognizes the value of its human assets in

maintaining and increasing its competitive position. At the same time, Infosys realizes that these

assets can easily “walk aw ay”, as competitors in India and abroad covet its IT talent.

Consequently, the challenge facing Infosys is: “How can it attract, retain and develop its human

assets in a highly competitive and dynamic environment?” The answ er to this question may lie

in the management of the 9000 plus Infocians (as the employees are referred to), and that of

many more to be hired in the future.

Overview

Infosys, one of India’s leading information technology (“IT”) services companies, uses an

extensive non-U.S. based (“offshore”) infrastructure to provide managed softw are solutions to

clients w orldw ide2. Headquartered in Bangalore, India, Infosys has seventeen state-of-the-art

software development facilities throughout India and one development center in Canada. These

* Sumita Raghuram (Assistant Professor of Management, Fordham University, New York) wrote this case

to facilitate classroom discussion rather than to illustrate either effective or ineffective handling of a

business situation. The case has benefited from the inputs of many key employees at Infosys.

Copyright ., 2001 Sumita Raghuram.

1 For details about the accounting model used to calculate human asset value please See Appendix A.

2 For details about their products please see Appendix B.

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enable it to provide quality, cost-effective services to clients in a resource-constrained

environment.

Through its w orldw ide sales headquarters in Fremont, California (and 19 other sales offices

located in the United States, Canada, the United Kingdom, Belgium, Sw eden, Germany,

Australia, Japan, and India), Infosys markets its services to large IT-intensive businesses.

During fiscal 2000, Infosys derived 78.0% of its revenues from North America, 14.8% from

Europe and 1.4% from India. Although most Infosys’ revenues are from the United States,

Infosys maintains a diversified client base, w ith its largest client representing 7.2% of fiscal 2000

revenues. As of March 31, 2000, Infosys had approximately 194 clients. This client base

comprised of mainly Fortune 500 companies, grow ing Internet companies, and other

multinational companies. As a result of its commitment to quality and client service, Infosys has

a high level of repeat business. For fiscal 2000 and 1999, existing clients from the previous

fiscal year generated 87.0% and 90.0%, respectively, of Infosys’s revenues3.

History

Seven software professionals founded Infosys in 1981 w ith the goals of leveraging sw eat equity

and creating w ealth legally and ethically in India. This w as a daunting task in a country w here

the government w as allegedly more concerned w ith redistributing w ealth than creating it. Most

of India’s commerce w as ow ned and controlled by an oligarchy of families to w hich Infosys had

no ties.

Infosys’s competitive advantage has historically been derived from low wage costs in India

relative to service providers in the United States and Europe. Their initial foray into the US

market w as through a company called Data Basics Corp. as a “body-shop” or on-site developer

of software for US customers. Later, in 1987, Infosys formed a joint venture w ith Kurt Salmon

Associates to handle marketing in the US. These initial entries into the US market w ere a

stepping stone for Infosys’ grow th in later years.4

The years betw een 1981 and 1991 w ere not easy for Infosys w hich aimed to create large-scale

software factories in India using contemporary technology, methodology and softw are tools.

How ever there were many obstacles. First, data and satellite communications w ere not readily

available in India. Second, importation of equipment from abroad w as difficult and expensive

because of high tariffs. Third, the premium at w hich one could value shares in an IPO w as

decided by a government officer, not by the market, and it w as generally low ; hence, equity w as

not a viable option for financing. Debt equity w as the only remaining option.5

In 1991, partly from International Monetary Fund pressure and shrinking currency reserves, the

Indian government began liberalizing the economy. The office through which an IPO w as valued

was abolished and the market w as allow ed to decide w hat the stock premium w ould be. The

government also abolished duty on all imports brought in for export purposes and foreign

investment w as allow ed. This governmental change brought both new opportunities and new

threats to Infosys, opportunities to raise capital and threats from increased competition.

3 Annual Report 2000.

4 “Infosys: Can they make it?” Business World 7-21 November 1998, p. 19-22.

5 “Ten Minutes with NR Narayana Murthy,” NASDAQ/AMEX International Magazine, Issue 24, September

1999.

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In 1993, Infosys went public on the Indian stock exchange w ith a market capitalization of $10

million. Infosys’s initial public offering (“IPO”) raised approximately $4.4 million in gross

aggregate proceeds. In 1999 Infosys was listed on NASDAQ w ith a market capitalization of $10

billion6. A NASDAQ listing w as significant for Infosys in many w ays. As Nandan Nilekani, cofounder

and COO of Infosys explains, “We w anted to be recognized as a global company, and it

was imperative that w e were listed on the largest and deepest capital markets in the w orld.”

Infosys expects NASDAQ trading w ill attract global investors and thus raise the capital it can

use for future growth. A NASDAQ listing also helps Infosys in other w ays. For example, it helps

it build brand equity that enhances the company’s visibility beyond the India. It also enables

Infosys to offer employees stock options overseas. This will enable Infosys to attract top-notch

talent globally.

The liberalization of the Indian economy also brought unprecedented competition to India. Such

multinational corporations as IBM, Sun Microsystems, and Motorola could leverage their vast

financial resources to compete for India’s most valuable resources, its people. MNCs could

provide the Indian people w ith never before available salar ies and compensation competitive on

a global scale.7 Competition for IT talent w as further aggravated in 2000 by the increase in the

quota of H-1 visas that allow organizations to hire professionals overseas.

Leadership and Culture

Most of the current human resource practices at Infosys result from the vision of the leaders and

the culture that they have created. Narayana Murthy, know n for his leadership and vision is the

public image of Infosys. His leadership style is humble and straight-forward, quite uncommon in

the w orld of Indian business. Narayana Murthy believes in sharing w ealth w ith his employees

and in leading by example. In a know ledge-based business like Infosys, he sees the importance

of consistency in rhetoric and action in empow ering employees. Narayana Murthy is credited

with creating a culture of closeness and empow erment at Infosys. His management style, rare

among Indian business leaders, is based on w estern management.8

The other founding members of Infosys contribute their ow n specialties. Though less know n,

they each play a critical part in shaping the culture and running the operations at Infosys. These

unique personalities, w ith their particular strengths, create the basis for a uncommon culture at

Infosys. Infosys was voted India’s most admired company by a January 2000 survey in The

Economic Times.9 According to Narayana Murthy, w hat Infosys has on its side is “youth, speed,

and imagination, and [they] are constantly innovating in every area of [their] operation.”10 The

founders’ efforts have been paying off. According to a California-based management consultant

working in India, “ Infosys has been critical in changing the mind-set of India.”11 Transparency is

one of the important values held by Infosys. A practice illustrative of this value is its very early

decision to adopt the US GAAP standards, the most stringent standards, for reporting its

financial results.

6 “Infosys, The First Indian Company to Trade on NASDAQ,” Forbes 23 August 1999, p. 22.

7 “The Lightening Spark,” Silicon Technology and Business Magazine, August 1998, p. 50-51.

8 Joshi, Rahul. “Infosys Has Completed the Infancy Stage.” The Economic Times 3 January 2000.

9 “Infosys voted India’s most admired company, followed by HLL, Wipro.” The Economic Times 3 January

2000

10 “Ten Minutes with N.R. Narayana Murthy” NASDAQ/AMEX International Magazine 24 September 1999,

p. 13.

11 “Start Up: From India To America.” Forbes 23 August 1999, p. 22-23.

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Hema Ravichandar, the Senior V-P of Human Resources, sums up the characteristics of the

culture that distinguish Infosys from its competitors:

“Our emphasis on transparency and communication sets us apart from the prevalent

family owned businesses operating in India at. Our emphasis on getting the employees’

emotional buy-in into the company distinguishes us from the MNC’s that have recently

entered the Indian business scene.”

The attempt to ensure emotional buy-in is evident in their effort to provide a self-sufficient w orkenvironment

for their employees. Infosys inaugurated its facilities in Bangalore under the name

of “Infosys City” in November 2000. Spread over 44.225 acres, it is claimed to be the largest

software services campus in the w orld. It has the largest `video w all' in Asia w hich allow s for

video conferencing simultaneously from multiple centers. The existing buildings also form part of

the Infosys City. The City contains food courts that serve Chinese, North Indian, South Indian

and Western cuisine. A state-of-the-art gym, golf course, pool tables, table tennis tables and

dance-floor are already in place. The sauna, grocery store, an Infosys Store, 50 000 square feet

sw imming pool and a lake w ith paddling boats w ill soon be part of the City. The eco-friendly

campus now has 3,500 trees, w ith another 2,500 more w hen the City is complete. The

landscape includes stone paths, rose beds, bamboo clusters w ith benches beneath them,

fountains, and w ater recycling plants. Besides the enticing w ork environment, Infosys provides

state of the art technology to its employees. For example, PCs used by Infocians are upgraded

every two years.

Management of the Human Resource Assets

As of March 31, 2000, Infosys had approximately 5,400 employees. The current employee

strength represents a grow th rate betw een 40-50% since 1996. Of these about 86% are

engaged in software development (including trainees) and the other 14% are in support services.

57% of the employees are aged betw een 20-25 years, 31% are aged betw een 26-30 years and

the other 12% are over 31 years of age. Approximately 85% of the employees are males and

15% are females.

Infosys invests heavily in its programs to recruit, train and retain qualified employees. Further

management believes that Infosys has established a reputation as one of the most preferred

employers for software engineers in India. Elsew here in the software industry around employee

attrition rate is around 30%; Infosys boasts an employee attrition rate of only 9.8%.

Selection

The first step in the strategic management of a company’s human resources is selection of

assets with skills and potential consistent w ith its business requirements. Infosys’s business

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requirements are flexibility and innovation. Accordingly, it has developed clear selection criteria

consistent with this business need. Selection is based on individual’s ability to learn, academic

achievement, conceptual know ledge, as w ell as temperament for (and fit w ith) Infosys’s culture.

Further, because of Infosys’s reputation as a premier employer, it can select from a large pool of

qualified applicants w ithin India. Competition among applicants is intense.

One selection criteria in particular stands out: the “Learnability”. At Infosys, learnability is

defined as the ability of an individual to derive general conclusions from specific situations and

then apply them ...

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