Market Plan – Blue Moon.

Blue Moon

         Blue Moon as a business is company based around objectives and offering a good quality product to the public. Blue Moon has a few business objectives that will make the business move forwards and maximise the resources that the business have. These business objectives include, using methods like fundraising and selling products, maximise our revenue at the end of one annum. We will be targeting customers that like birds for the bird boxes and like to bring up their children to be well educated for our children’s books. The other products that the business is selling are bird feed and bird feeders as %%% products for the bird boxes, and jewellery to gain extra income to help fund our main product, children’s books. We will also be marketing our product to get the right image for our business, which is an eco-friendly business.

SWOT Analysis.

Strengths - There are many strengths to this well organised and well organised business. To begin with they have a brilliant reputation for offering a uniquely painted and an eco-friendly, hand made bird box. This allows them to maximise their profit margin by %%%, as the bird boxes are painted by employees of the Blue Moon business. Blue Moon also has a good reputation for good quality Italian jewellery that is being sold to generate extra income to help source funds for the children’s books. These items of jewellery are all  &&& This gives the boats a luxury and along with the James Bond character, as a classy look. They also sponsor many different projects, including a touring car championship team and have many free stalls at many important boat shows such as Monaco and Sydney. This immediately gives a brilliant reputation to the business and makes people think about them. They also have many skilled employees that are loyal and brilliant at what they do. This produces extremely high quality yachts gives them a brilliant reputation. They do not just sell their yachts; they also sell their brand name. It is worth a large amount of the price of the yacht as they have such a good reputation that people are willing to spend more on a Sunseeker yacht than a yacht made at their local marina.

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Weaknesses – They are a new business and need to generate their businesses image that they want the public to see them as. The business has a debt allowed bank account, allowing the business to go into debt up to £80. This could backfire as they could feel as it is not a problem if they fall into debt.

Opportunities – There is a large opportunity for Sunseeker yachts to gain a monopoly in the industry as they are by far the biggest and best known luxury yacht builders in the world. This would give them a ...

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