"Analyse and evaluate British Airways decision to cut jobs and routes"
"Analyse and evaluate British Airways decision to cut jobs and routes" As is the trend with many other airlines post September 11th, British Airways have found themselves with a great excess capacity on their airplanes which they are trying to address here by the cuts. By reducing the number of routes; and therefore flights, and reducing the number of airplanes, capacity utilisation per flight should increase meaning higher levels of revenue to outweigh the fixed costs associated with each flight, no matter how full the plane is. This is clearly a financial exercise, aiming to reduce overheads for the currently un-profitable company. Making many management staff redundant should succeed in reducing overheads by having to pay fewer salaries. It may also reduce some of the dis-economies of scale associated with large companies with many layers of management, such as poor vertical communication. In the airline industry which has a very uncertain future already however, making large numbers of staff redundant is only likely to de-motivate remaining staff, who will not know if their own jobs are safe or not, therefore making them less productive. British Airways have seen that low-cost airlines such as EasyJet and Go have remained very profitable post September 11th and are trying to focus their operations to compete more closely in this market segment. By doing this they
Marketing Thorpe Park and London Dungeons.
Contents Page Index * Introduction. * Background of the Thorpe Park and London Dungeons. * Information on rides and ticket prices to Thorpe Park and London Dungeons. * Opening times. * Their facilities that they provide. * Information about what is in Thorpe Park and what is in London Dungeons and what it's about. * Information about their catering facilities. Introduction In this coursework that I am presenting, will be based on Thorpe Park I will be producing understandable and descriptive accounts of information on their products, services and pricing that Thorpe Park offers to their consumers. Background of Thorpe Park Thorpe Park is a theme park located in Surrey, United Kingdom. It was built in 1979 on the site of a gravel pit which was partially flooded with the intention of creating a water based theme for the park. The park's first large roller coaster, Colossus, was added in 2002. In 2007, Tussauds was bought out by Merlin Entertainments. In 2007, the park had 1.7 million visitors, making it the second most visited theme park in the United Kingdom after Alton Towers, and 13th most visited in Europe. Thorpe Park is situated on what was a quarry in Staines, up until the late 1970s. Former owners Ready Mix Concrete filled the site with water after the quarry's closure, with the intent to start a leisure park. On May 24, 1979, Thorpe Park was officially
To what extent will does correlation and extrapolation assist Nintendo in forecasting sales?
To what extent will does correlation and extrapolation assist Nintendo in forecasting sales? (34 marks) Correlation is the relationship between two variables. Extrapolation is related to correlation, as it involves plotting a linear regression curve (also known as a line of best fit) which is based upon how two variables are correlated, and extending the line to predict future values. For Nintendo, a computer game and console manufacturing company, a common example would be the relationship between the level of advertising expenditure and the effect of this on sales of its products. The graph to the left shows a strong positive correlation between sales and advertising, meaning if Nintendo increases its advertising, they can expect to see an increase in sales. Because all values are close to the line, as advertising expenditure increases on the x-axis, sales on the y-axis increase proportionately. The regression line can be extended past the '80' figure (meaning £80million) to predict what sales will be like if they spend £100million or even £900million. The uses of such analysis to Nintendo are to an extent very valuable. By creating a scatter graph like the one above, Nintendo can spot trends and forecast future events. For example, they could estimate demand at a certain point in the coming year. One would expect demand to surge at Christmas time when people are
Market research is usually done to investigate products already on the market.In order to carry out the market research investigation, it was necessary for me to check the market
MARKET RESEARCH Market research is usually done to investigate products already on the market. In order to carry out the market research investigation, it was necessary for me to check the market for existing lacto vegetarian products. This was important since I needed to use some of these products to develop my initial ideas. I compared Lacto Vegetarian products from three supermarkets, so that I could assess the prices and quality of there products. The supermarkets I checked were Sainsury, Tesco and Asda .I found that the prices for various lacto vegetarians products at these supermarkets varied. Many items at Asda and Tesco were much cheaper than at Sainsbury. In addition, based on information I obtained from questionnaires completed by lacto vegetarians, I found out that most people are willing to pay between £3-£6 for main course vegetarian meals. Moreover, I realised that most lacto vegetarians prefer pasta dishes instead of Soya products, rice and pulse dishes. On the other hand, I found out that most lacto vegetarians use ready prepared meals either twice or more than twice a week. It should be pointed out that there does not seem to be a wide enough range of lacto vegetarian products available on the market. I carried out telephone interviews with owners of restaurants to find out what types of vegetarian meals are available for Lacto vegetarians. I
Marketing budget Setting the marketing budget Sales forecasting Producing a sales forecast Test marketing Why might forecasts be wrong? The reliability of forecasts Questions Marketing budget A marketing budget is a quantifiable target which is set by a firm and which relates to its marketing activities. It may involve a target level of sales for a particular product (a sales budget) or set out the amount a firm intends to spend to achieve its marketing objectives (an expenditure budget). The sales budgets may include targets for the absolute level of sales a firm would like to achieve, or for a desired level of market share; they may also include targets for particular regions or for particular types of customers or distribution channels. Marketing expenditure budgets, by comparison, set out the desired amount of spending on activities such as advertising, sales promotions, paying the sales force, direct mailings and market research. The size of the sales budgets is likely to depend on: * The level of sales a product has achieved in the past; a firm may extrapolate a future sales target based on past trends * The expenditure budget; a firm may set a higher sales target if it is also intending to spend more on its marketing activities * Market conditions; actions by competitors and the state of the economy, may affect the firm's expected level of sales *
Marketing Strategy and environment.
James Heavey Marketing Strategy Assignment 1 Nov 2002 "As the market environment changes, managers have to adapt their strategies and organisation. Unless these changes are made, the business will no longer fit the needs of the moment - it will be made obsolete by changes in customer wants, new technologies and new competitors that have adapted more effectively" (Doyle, 2002, pp. 405-406) Introduction: The marketing environment is a complex constellation of demands and constraints that a firm faces as it attempts to compete and grow. These can be both external and internal. The firm has the power to directly affect some but, by no means, all of the areas in the environment. Those areas beyond the firm's control are constantly changing in various ways, it is the responsibility of the firm to take notice of and bring on board any successful changes or advances made in the industry. In the same way they need to identify problems affecting the industry as a whole and react accordingly to minimise negative effect. Consumer satisfaction is the ultimate goal of the marketing environment. Method: The marketing environment surrounds the consumer and the marketing mix. Consumers and businesses are affected by the forces of the marketing environment. Businesses must determine a marketing strategy, implemented through the aspects of the marketing mix, which aims to
The sphere of influence of the market is different to that of St. Albans.
The sphere of influence of the market is different to that of St. Albans Introduction In this investigation, I am going to aim to find out whether the sphere of influence of the market is different to that of St. Albans. The sphere of influence is the area served by the settlement. It is the area from which people travel to use the settlement or the area to which bus services run and deliveries are made. Newsagents have small spheres of influence; secondary schools have larger spheres of influence than primary schools and hospitals have very large spheres of influence. I predict that the sphere of influence of the market will be smaller than that of St. Albans, if they both follow the Central Place Theory. From the diagram, I predicted that the larger the settlement, the greater the number and variety of shops and services, and so the wider the area from which people will travel to use the shopping area, i.e. the larger the sphere of influence. Downloaded from www1.sru.edu/gge/faculty/hughes/100/100-6/tport15.htm The area that I'm going to study is St. Albans. St. Albans is situated in the United Kingdom in the County of Hertfordshire. It is about 20 miles NW of London. St. Albans is encircled by the M1, M25 and the A1 motorway. I am going to collect my data in the form of a questionnaire with various questions to be filled in, which will give me the details needed
The Marketing Mix for Last Minute.com
The Marketing Mix for Last Minute.com Author: Chelsea Stafford Wednesday 13th December 2006 Contents Introduction 3 Procedure 3 Case study 3 Background 4 Findings 4 Marketing mix 4 What the 4Ps are: 5 Additional 3Ps 6 Last minute.com case study 7 Price 7 Place 7 Product 8 Promotion 8 People 9 Processes 9 Physical Evidence 10 Conclusion 10 Bibliography 11 Internet 11 Books 11 Introduction Analysis and report on the marketing mix for lastminute.com and to review each aspect of the 4 ps and how the additional 3 ps of the marketing mix add value to the service marketing of lastminute.com marketing activities. Evaluate the marketing activities of lastminute.com in terms of the marketing mix. Procedure Evidence to support the following report was gathered from several areas: Research of lastminute.com Review of handouts Reference to marketing books Case study Analysis of the above research was undertaken to produce a report regarding each aspect of the marketing mix for lastminute.com. Background Lastminute.com was set up in 1998 with its aim to become the number one European e-commerce lifestyle player by delighting their customers with great value inspirations and solutions. It prides its self on offering something a little bit different to its customer's by offering consumers last minute deals on travel, going out, gift ideas and games also
The beach carrier case study evaluate different issues concerning a beach bag
Zaineb Sefiani MK 170 02/15/2005 Case Study Analysis The purpose of this case study is to evaluate different issues concerning a beach bag. Mary Ricci, an entrepreneur, has hired a consulting company to study this new product concept she is willing to introduce to the market. I have chosen to look at the strengths and than the weaknesses. At the end of this case study analysis, I will give some recommendations to help the company do better. The Strengths The first and the most important thing to point out is that Ricci is "creative, optimistic, enthusiastic, flexible, and motivated." I think that it is extremely important to have someone who is devoted and creative. Therefore, Ricci seems to have all the necessary skill to be a successful entrepreneur. Concerning the product, I think that it has some advantages. The first strength about this product is the number of pockets. I think it is important to have a lot of pockets in a beach bag because it allows one to be organized. Another advantage is that Ricci want to provide her customers with a variety of colors. The will allow her to satisfy potential customers that differ in tastes. This strategy will also give Ricci a competitive advantage in comparison to her competitors that offer at most three different colors. Finally, the online selling seems to be a good idea to start with regardless the disadvantages it might