GCSE: Marketing and Markets
- Marked by Teachers essays 7
- Peer Reviewed essays 8
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T-Mobile Marketing strategy suggestion
5 star(s)This would increase sales with Man United fans and the publicity would be immense considering T-Mobile would be branded on every football kit and across the stadium. The Manchester United stadium alone supports over 76,000 people and this combined with viewers of TV coverage add up to an average of 8million viewers. Manchester United is renowned for reaching finals and in most cases winning them, the last champion's league final reached 14million viewers which means a phenomenal amount of publicity, almost 23% of the British population to be precise.
- Word count: 861
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Advertising in newspapers and magazines
4 star(s)For example, 3,128,501copies of The Sun are bought daily. However, about 7,986,000 read the newspaper daily; this is because more than one person can read the one newspaper. Advertising in newspapers is quick; this is because they tend to be released daily. If one day, FLE see a promotion advert from their competition in a newspaper they are able to respond quickly with an advert of their own. Newspapers are also targeted, for example, The Sun is targeted at men and therefore had more male readers, FLE can use this information to decide whether a particular newspaper is suitable for them to advertise in.
- Word count: 1078
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Section 2-Marketing
4 star(s)The primary research we conducted helped us to choose the correct style for the target market, so we could sell more. However, we should have asked more people in the questionnaire, to get a wider range of opinions. We only asked students from the lower end of the school, as we weren't attempting to sell to other pupils. These results showed that people would like to buy celebrity magnets, with images of their favourite celebrities and also would like magnets in the shape of letters.
- Word count: 1444
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Marketing mix and segmentation of Sony.
4 star(s)So how was this success compromised? Task 1 SEGMENTATION Sony endeavours to understand its customers as much as possible. The marketing segmentation makes the process more efficient and effective. It divides the market into small pieces and targets people who belong to the same group and feel the same desire for a product. Geographic: Sony visibly goes all out for to supply individual customers. The company concentrates its efforts in three key markets: USA, EU and Japan but it is also represented in 200 countries with support in 68 languages. Such a globally segmented market allows the organisation to focus specifically on the needs of their particular markets.
- Word count: 1933
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4 P's of bajaj Pulsar
3 star(s)* The multi reflector tail lamp along with rear number plate illuminator enables visibility from distance to others on the road that ensures safer night driving. * Brighter and wider front fork with increased wheel base gives the bike better road holding and balancing characterstics. * The engine is safe guarded efficiently from mechanical destructions at higher engine RPM by engine RPM Limiter which is placed in the micro processor based CDI unit. 2. PRICING Pricing Strategy Bajaj Auto follows Market Skimming strategy for Pulsar.
- Word count: 1214
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The Marketing Mix
3 star(s)My closest competitors are in Morden I am aware they do not have that good computers, however they have a reasonable amount of them of them. Quality is achieving a standard for a product or service, or a production process, which meets the customers' needs. I will ensure that my business reaches a standard of quality that my customers will be happy with, as I will make sure my computers will be at a high speed and high performance rate.
- Word count: 1142
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The beach carrier case study evaluate different issues concerning a beach bag
3 star(s)The first strength about this product is the number of pockets. I think it is important to have a lot of pockets in a beach bag because it allows one to be organized. Another advantage is that Ricci want to provide her customers with a variety of colors. The will allow her to satisfy potential customers that differ in tastes. This strategy will also give Ricci a competitive advantage in comparison to her competitors that offer at most three different colors. Finally, the online selling seems to be a good idea to start with regardless the disadvantages it might have.
- Word count: 829
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To what extent will does correlation and extrapolation assist Nintendo in forecasting sales?
5 star(s)The uses of such analysis to Nintendo are to an extent very valuable. By creating a scatter graph like the one above, Nintendo can spot trends and forecast future events. For example, they could estimate demand at a certain point in the coming year. One would expect demand to surge at Christmas time when people are buying each other gifts, and dip in January when (generally) consumers have less money due to spending so much on presents, and figures could be devised to estimate how many units will need to be produced. This allows Nintendo's operations department to build up stocks of goods beforehand in preparation, for example the 'Nintendo Wii' which was under stocked in all major retailers, and hence was selling on eBay (the online auctioning site)
- Word count: 955
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What is positioning?
4 star(s)Marketers can position their products based on the attributes or benefits their product offers and also position their products against a competitor, highlighting the advantages their product has over the competitor. Moreover, marketers can position their products based on usage, product classes or to cater for a certain class of users (Kotter, et. al., 2007). A core element of positioning is establishing a competitive advantage over competitors which is achieved through differentiating its offers via product, services, personnel or image differentiation (Kotter, et.
- Word count: 1598
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Business studies case study - generating revenue through selling ice lollies.
3 star(s)Another way they could generate revenue is renting out their premises to other businesses. This helps the business gain more money as they will be renting out another asset which will help them bring more money in rather than just getting money from sales. Delight Lollies can generate revenue in many ways. One way in which they can do this is by increasing the number of sales. They can do this by the word of mouth so encouraging their customers to tell their friends about their business so more people will come to their shop.
- Word count: 833
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marketing mix
3 star(s)This can be many different segments, for example the basics such as bottle sizes, food (veg pots), but also others like business makers, sellers etc. Price To set a price for a new product a business needs to take into account different things. These are the 3 C's (cost, competition and customers). The overall price of a bottle of smoothie needs to take in to account costs the amount of ingredients needed. The place it is made in is fruit towers.
- Word count: 895
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Marketing & Marketing Mix usb
3 star(s)These elements are product, price, place, and promotion.In order for marketing to succeed a range of different activities should take place.This is called the Marketing Mix. The four P's are the key to the product being marketed. Product This is a key part as its quality and appearance etc. are made.It makes the design ,quality, appearance, special features, number of models or sizes etc. The product is essential to be rightly packaged and the branding name suiting the product. In marketing, companies are always trying to make as much profit as possible.
- Word count: 632
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Market Segmentation
3 star(s)Firstly, it's to match the customers' needs. Another big reason is to make enhanced profits for the business itself. Also, there are better opportunities for growth. Lastly, it is to retain more customers. Gain share of the market segment Unless a business has a strong or leading share of a market, it is unlikely to expand its profitability. Minor brands suffer from lack of scale economies in production and marketing, pressures from distributors and limited space on the shelves. Through careful segmentation and targeting, businesses can often achieve competitive production and marketing costs and become the preferred choice of customers and distributors.
- Word count: 669
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Location factors for a business
3 star(s)Infrastructure: The infrastructure is the built environment such as the roads, factories, schools, railways, airports, houses and hospitals. The infrastructures of an area will affect the location of businesses. Most businesses tend to buy or rent premises which already exist; this is because it is cheaper than building a whole new factory for business. For example, a business thinking of setting up a shop may want to set up in an area were many other stores would exist and many customers.
- Word count: 1762
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Business Rise and fall
3 star(s)For example: - farming, mining, harvesting. Although these jobs are still around today they are less significant. The tertiary businesses nowadays are worth more because more wage more opportunities and also the education demands are getting a lot higher than they were 30 years ago and because of these more tertiary opportunities are becoming available to students leaving school. Also student nowadays have goals and thrive to get towards them and with the help of tertiary businesses they are able to pay their way through to achieve their own. The changes in the primary sector are due t o natural resources becoming available in third world countries.
- Word count: 514
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