Business Studies
Market Segment
My band, ‘Westlife’ is an all-boy band, so I will be mainly targeting the female section of the market. However, I will try to appeal to a wider range of the market. This is because, if I only target one segment of the market, I am less likely to sell as many records, because some of that particular part of the market may buy the record, whereas others may not. Therefore, to maximise sales on Westlife’s record, I have to target a wider range of the market to make more people buy the record, thus increasing my profit and money.
Media
Since Westlife are a huge band, it wouldn’t be necessary to have a big media campaign. I could maybe have a small 30-second T.V. slot between 8 and 9 p.m. when most gullible teenagers are watching the T.V. This will simply contain the five members of Westlife walking in the rain, half-naked (Top-half!!!) as it plays “I Have A Dream”, then it changes to them wearing ordinary, casual clothes by a cliffside, as they sing “Flying without Wings”. This sequence of events continues, going through a range of scenarios with different songs and different costumes on Westlife until the last 10 seconds, in which it shows the Westlife album “Songs from the West Coast”. I will also have a radio advert in which it states Westlife’s new album while playing in the background some of Westlife’s songs. Some billboards may be made and put up, simply featuring the five members of Westlife standing there with the name of their album above their heads. This same picture could also be put into teen magazines like ‘Smash Hits’ and ‘FHM’. Hopefully, all these media tacts will pay off, by returning the costs inquired in the media campaign and also going over the cost amount, to make me profits. These media ploys should work as when the girls see the half-naked Westlife with their ripped chests, they may go crazy and go and buy the album. This same rule applies to the billboards and posters as well.
