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McDonald's. What are the Management functions at McDonald's?

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McDonald's INTRODUCTION TO McDonald's Mission Statement Mc Donald's vision is to be the UK's biggest, best quick service restaurant experience. Since McDonald's opened its first restaurant in the UK in October 1974, the Golden Arches have become a familiar symbol, now seen on high streets, alongside major roads, on cross channel ferries, in leisure and retail parks and at airports. During 2000, the company bought young people from communities all over the UK to perform on stage at the Dome in Greenwich as part of McDonald's Our Town Story. This explains the History of McDonalds. By the end of 2000, there were 1,116 McDonald's restaurant operating in the UK, representing a total investment in property and equipment of over �1.5 billion. The company employed just fewer than 50,000 people and 18,000 were employed by McDonald's franchises. Today, more than 2.5 million people in this country place their trust in McDonalds every day - trusting the Company to provide them with food of a high standard, quick service and value for money. E1 CLEARLY IDENTIFYING MANAGEMENT FUNCTIONS AND THEIR APLLICATION TO THE BUSINESS A restaurant manager makes sure that customers can come into the restaurant and enjoy the quality food and service they have come to expect from McDonald's. This takes in everything from the welfare of staff through to the performance of the restaurant itself. Just some of the manager's areas of responsibility are recruitment, health and safety issues, management, training and motivation of the restaurant team, and local marketing and community. Then there's the finance aspect - budgeting, profit and loss targets and stock control - and making sure their core values of Quality, Service, Cleanliness & Value (QSC&V) are followed day in, day out. Not forgetting, of course, ensuring that the premises and the equipment are in perfect working order raising initiatives. It's clearly not a career for the faint-hearted - it's hard work and takes real commitment. ...read more.


But he is not likely to make all the decisions himself, that's where the board of directors come in. They would probably try and agree on the mater in hand; if this proved to be unsuccessful they are more likely to vote between them, and whatever the chairman votes would be the final decision. This management style is used so that every member of staff, no matter what their position in their organisation structure, can have their views and opinions aired. Management styles is all about making sure that all staff are achieving to their maximum capacity. It is important in any business because it helps determine how effective staffs are in achieving their targets. It can also help indicate how well motivated staff are and what the business can do to improve levels of motivation. The motivation theories I am going to discuss are Maslow's Hierarchy of needs, Macgregor's Theory X & Y, Hertzberg's 2 factor theories and Taylor's Theory Scientific Management. Maslow's Hierarchy of Needs Maslow's Hierarchy of needs tells us the different levels of need depending on what you have satisfied in the past. For example, the physiological and security needs are primary needs which everyone has to satisfy before they progress to the secondary needs (social. Esteem and self-actualisation). Physiological needs include shelter, food and warmth - the things most of us take for granted. Security needs include health and safety. The secondary needs are what most of us address on a day-to-day basis. For example social needs include the need to feel loved, to be part of a group and so on. Many organisations provide this by offering sporting and social facilities for staff. McDonald's runs trips and outings which staff can opt into. Esteem needs relate to status and the need to be respected. McDonald's offer this through promotion and opportunities. Self-actualisation needs relate the need to fulfil your potential. ...read more.


is a crucial one for management to consider. Over the years a number of management theories have been put forward in an attempt to explain the nature of motivation and suggests ways in which it may be improved. If the manager motivates their staff then they could achieve their objectives a lot quicker. Innovation This is where new ideas come into the business (i.e. drive through), new routine, new methods of work and new products (i.e. Mc Flurry) Managers innovate whenever they change any of these. In recent years the human resources department managers have introduced quality circles, performance- related pay and empowerment (giving employees more responsibility). Quality circles is a gathering with 4-10 people (staff) getting together having a meeting during working hours. Developing The manager's role may involve developing people either by direct 'on-the-job' training or 'off-the-job' training at college or elsewhere. Many organisations require their managers to be involved with succession planning, that is, managers should positively train people so that they are eventually able to take over the managers jobs. Beside these training functions, managers also have a role to play in developing personality. Delegating This is the process of giving authority to lower level manager's to make specific decisions. It is necessary because each manager cannot do all tasks that need o be done. The senior manager needs to ensure that the subordinate can do the work and that the work and that the work gets done. Senior managers remain responsible for all delegated work; they 'carry the can'. Controlling This function contributes greatly towards the achieving business objectives as it can save McDonald's money, managers have to control their budget limit. McDonald's has to control its production department as in the past few decades they have been accused of using low quality cheap meat and having low hygiene inside production department. They are inspecting and regulating every aspect of their production department. Controlling would help managers inside McDonald production to achieve higher quality standards and this would increase quality of McDonald's products which would be extremely good for McDonald's. Controlling also involves ?? ?? ?? ?? ...read more.

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Here's what a teacher thought of this essay

5 star(s)

A comprehensive analysis of management at McD. Much of it is well applied but this is an area that could be improved. They never really get to grips with the difference between Head Office and restaurants, many of which run independently.

Marked by teacher Dennis Salter 01/05/2013

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