Unit2 - M3 Pranav Jadva
M3
In this coursework, I will explain why monitoring, evaluating the customer service is important, and how this improvements helps the customer and the organisation.
Improving the customer service is important to the customer, as it will make it easier for them to use the store. Improving the customer by making it more consistent will help most customers get satisfaction. It will make it easier for the customer to be able shop safely as the employees would be trained in a certain way so they would not sell any products restricted to the people below certain age. Training will help employees have good knowledge of the products, which will help the customer to make choice more accurately. Training provided to the employees will also develop their interpersonal, presentation and communication skills, which will make the employees aware of how to treat the customer to make them feel more comfortable while talking to them. Customer will find it simple to communicate with the sales assistant, as the staff will be trained to interact with the customer in appropriate way. By monitoring the staff, organization can keep improving the staff as the business progresses. Getting feedback from the customer could improve the customer service for the customer constantly will help the customer to get organisation improved in way that best suits them. Feedback can be given using the comment card. These comment cards is an effective way to aware the organisation of what customer needs. Customer service can be evaluated using mystery shoppers. This is an effective way to improve customer service for customer because it creates a situation that could occur. Mystery shoppers could create the most critical situation, which could help test the customer service, and also to see how this situation could be dealt with to satisfy the customer.
