MY BUSINESS PLAN

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Table of Content

  • THE EXECUTIVE SUMMARY.................................................3
  • THE MAKETING PLAN............................................................4
  • THE PRODUCTION PLAN.....................................................15
  • THE ORGANISATION AND MANAGEMENT PLAN........19
  • THE FINANCIAL PLAN........................................................21

Executive summary

When starting up a business there are some advantages and some disadvantages. Some of the advantages are;

The acquired name for my business is Plus One. This business is a clothing store; with all the fashionable clothing that comes out every year. This will not just contain casual clothing but it will also contain other clothing for different occasions. The main persons I plan to attract are all women and teen girls who are plus sized. I will be using mostly desk research for my marketing strategy; I will also use questionnaires to help me find out what people decision about it. This business will be a sole trader organization owned and operated by Ms. Tamara Brown. I will be hiring about six employees for each section in each store. The target of this business is to provide unique clothing for plus sized women and teen girls.  

        Plus One’s main objectives are:

  • Provide a unique clothing store for plus size individuals
  • Create jobs
  • Provide quality clothing and customer service for a reasonable price.
  • Achieve a profit in the first year
  • Continually and consistently increasing total number of customer each year
  •   Increase average length of customer relationships and decrease customer turnover.

The marketing plan

This store will be located in the United States (Miami, Florida), and the Cayman Islands in the town area. The main competitions are outlet stores such as, JC Penny, Wal-Mart, J. Michael, etc. My main marketing area will be in the Cayman Islands.

My promotional activities consist of a website, ads in the newspaper, television and radio broadcast.  

Marketing Research

When starting up a business, knowing what the people of the community thinks about it is vital information,thus I can know where to begin. In other words we conduct a market research.

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        A market research is accumilate, produce and examine information.with market research I will find out exactly what/who your business should aim for.   There are different types of market researches.

Feild research – This is research is a collection of data from new soures which means none of this data was already found. These are from costumers, friends, family, etc. Some feild research that will be used in my business are:

Questionniarres/interveiws – These are sets of questions that which are used to find out the consumers’ opinions on the product/service. This serves a great great purpose, as Iwill need to ...

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