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Introduction

Introduction My Business Proposal I would like to set up an Asian themed beauty salon for my business. My business will be called "Asian Beauty" and will offer a variety of products and services. "Asian Beauty" will sell make-up specially designed for Asian women as there is a gap in the market for Asian make-up. The salon will also offer services such as, henna, hair styles/cuts/colouring, Asian nail treatments, Asian skin treatments and Asian hair removal treatments which are all used in Asian countries. My business objectives are to make a profit and to grow and expand by improving my business reputation and gaining repeat trade. I think that my business will make a significant amount of money because there is a shortage of this type of salon in Leeds and my business will appeal to the large Asian community within Leeds. I would like to locate my business in the Headingly area because buildings in this area are cheaper than the buildings in town but still appeal to a large audience because of the attractions nearby. I also chose this area because there are many Asian people located nearby, according to the 2001 census conducted by the statistics.gov.uk website there are a total of 3,487 Asian people in the Headingly area and a total of 38,265 Asian people in Leeds. Personal Reasons For My Business Choice I have no personal reasons for choosing a beauty salon for my business. I chose this type of business mainly because there is a gap in the market for an Asian beauty salon and I feel that more people will want to attend this type of beauty salon than the normal salons. There is quite a large Asian community in Leeds but a shortage in make-up designed for Asian skin, my business could meet the needs and wants for the Asian community in Leeds by selling make-up and providing beauty treatments used in Asian countries. ...read more.

Middle

With improving purchasing power and increasing fashion consciousness, the industry is expected to maintain the growth momentum with only marginal slowdown due to the global economic downturn during the forecast period of 2009-2012. It is projected to grow more than 7% during the forecast period, says a new report published by market research firm RNCOS. The research also found that the Indian consumers are showing a highly receptive approach towards some entirely new segments such as Spa, Salon and Herbal cosmetics, which have emerged as some of the new trends in the Indian cosmetic market. "The growth will primarily be driven by growing desire of looking young and beautiful among Indian consumers. These segments will help the entire cosmetic market to experience an upward growth trend in coming years." comments RNCOS. There has been significant increase in the market share of private label brands in recent years. In Europe, private label now account for about 45% of products sold in supermarkets, and it is now increasingly making inroads into emerging markets including Eastern Europe and Asia. Historically, private labels were seen as low priced, low quality products. Today, with the rise of global retailers, companies have started using private labels to market higher quality items that will increase in presence at the expense of established brands. The article below shows that UK based cosmetics businesses have been performing fairly well regardless of the current economic state. "We forecast that health & beauty will be the fastest growing retail sector over 2008, but the market will still be challenging with inflationary pressures and demanding consumers. The UK health & beauty market has so far proven to be one of the most resilient retail sectors during the recession." - Verdict Research Ltd Business Organisation There are many different types of business organisations and every business has advantages and disadvantages of being a certain type of business organisation. ...read more.

Conclusion

......................................................................................................................... How often do you visit beauty salons? Daily Weekly Monthly Annually On special occasions Never Do you find make-up suitable for your skin hard to find? Yes No Depends what it is If so, what? ......................................................................................................................... Is there a beauty salon within a 10 mile radius of your home? Yes No Do not know Why do you visit your beauty salon? Good services Cheap products Attractive shop Close to my home Other If so, what? ......................................................................................................................... How much do you typically spend per visit? �5-�10 �10-�15 �15-�20 �20-�25 �25-�30 �30-�35 �35-�40 �40-�45 �45-�50 �50 + What is the longest distance you are willing to travel to get to a beauty salon? 5 miles 10 miles 20 miles 30 miles 40 miles 50 + miles Where do you live? Headingly Harehills Chapletown Horsforth Seacroft Meanwood Adel Moortown Beeston Pudsey Westpark Crossgates Kirkstall Other If so, what? ......................................................................................................................... Would you be willing to travel to Headingly to get to a specialised beauty salon aimed towards Asian women? V Yes No On special occasions I am setting up a beauty salon specialised in Asian beauty treatments that will also sell beauty products designed specifically for again skin. How likely that you would visit my business? Very likely Likely Unlikely Impossible Are there any facilities you consider important to have? Parking Disabled access Bike zones Pedestrian crossings Toilets Other If so, what? ......................................................................................................................... What offers would attract you to my salon? Introductory discount Student discount Loyalty card Free samples Other If so, what? ......................................................................................................................... What method of promotion would attract you to my salon? Word of Mouth Posters Newspaper Advertisement Flyers Leaflets What kind of advertisement would catch your attention? Colourful Big Bold Images Other If so, what? ......................................................................................................................... What services would you like my business to provide? Threading Waxing Facials Chemical peel Massages Nail care Body scrubs Make-up Hair styling Hair cuts Other If so, what? ......................................................................................................................... What products would you like my business to stock? Foundation Mascara Eyeliner Lip-Stick Concealer Lip-Gloss Eye-shadow Lip-Liner Blusher Other If so, what? ......................................................................................................................... Thank you for your time. ?? ?? ?? ?? 1 ...read more.

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