Poppets - marketing stratergy.

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Methodology

To carry out investigation of my coursework, I will do much research and then analyse this research. I will need to research into the marketing mix of Paynes, Product, Place, Promotion and Price.  To do this I will use numerous methods of research;

Survey        Observations

Taste test        Internet

E-mail                Product placement

I will then take the results of this extensive research and conclude how successful Paynes Poppets marketing strategy is compared to it main competitors in its markets. I will also carry out the above research into some of the main competitors of Paynes Poppets.

Survey;

I will conduct a survey into the popularity of Paynes Poppets throughout Britain and Pakistan. I will do this by issuing a questionnaire to 24 people; I will issue 12 in each country, two to each age group in each country. The age groups are as follows; 0-5, 6-10, 11-15, 16-20, 21-40 and 40+.  The survey will ask the following questions;

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  • Are you aware of Poppets?
  • How often do you purchase Poppets?
  • Where do you purchase Poppets?
  • Roughly in how many different shops have you seen Poppets available?
  • Does the Poppets packaging appeal to you?
  • What type of shop is Poppets mostly available from?
  • What sweet do you prefer other than Poppets? I.e. Malteasers skittles.
  • Do you like Poppets?
  • Compared to Malteasers what do you rate Poppets, out of 5?

All the above research will help me investigate the PRODUCT and PLACE part of the marketing mix.

Observations;

I will then secondly visit numerous shops and retailers ...

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