- Are you aware of Poppets?
- How often do you purchase Poppets?
- Where do you purchase Poppets?
- Roughly in how many different shops have you seen Poppets available?
- Does the Poppets packaging appeal to you?
- What type of shop is Poppets mostly available from?
- What sweet do you prefer other than Poppets? I.e. Malteasers skittles.
- Do you like Poppets?
- Compared to Malteasers what do you rate Poppets, out of 5?
All the above research will help me investigate the PRODUCT and PLACE part of the marketing mix.
Observations;
I will then secondly visit numerous shops and retailers both in Pakistan and England, and gather the following information;
- What types of shops sell Poppets?
- What percentages of the shop sell Poppets?
- What type of shop sells the largest percent of Poppets?
Then after Observing the availability of Poppets, I will then investigate Paynes Poppets physical marketing? I will do this by going into the shops as I have done before and observe the following aspects;
- Does the shop market Paynes Poppets any where?
- If so where is the Poppets advertisement situated?
- How large and appealing is the advert?
- Where are the Poppets situated?
I will then further investigate into the marketing/promotion aspect by observing generally everywhere for any Poppets information, I will do this by simply observing my surroundings and find as many advertisement for Poppets as I can. I will ask myself similar questions as I have done above about these advertisements. From the survey I would of have the main competitor to Poppets, so I will then run a simultaneous investigation in the same manner about them.
The above will give me information about all 4 aspects of the marketing mix; PRODUCT, PLACE, PRICE and PROMOTION.
Internet;
I will use the internet to research Paynes marketing strategy by performing searches from numerous search engines, which I have listed below;
- Google.com
- Dogpile.com
- Ask.com
- msn.com
The reason I have chosen to search on .com search engines is because I will be able to gather an international response, widening my boundaries. I will research into how well they are known world wide, and gather the following information;
- How well they are known worldwide?
- Do they promote they promote there product on the web?
This section will inform me about the PROMOTION section of the marketing mix.
Email;
I will thirdly investigate using the method of email. I will contact Paynes via email at the following address; , I will email them here and ask for them to send me a brochure and any marketing information for Paynes Poppets.
This section will again inform me about Paynes Poppets PROMOTION, section of their marketing mix; however it will further inform me about their customer relations.
Taste test;
I will conduct a taste test between Paynes Poppets and their leading market competitor. I will be conducting this test using one person from each group which I have previously surveyed. This will help to inform me about the PRODUCT part of the marketing mix.