Prepare a marketing campaign for a new company.

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Introduction

The assignment I have chosen to do assignment 6, which is to prepare a marketing campaign for a new company.

I have chosen to investigate small newly opened clothes shop called "Urban Surf" established in Devoils lane Bishop Stortford. This is a newly opened business that has not been operating more than six months.

My plan for the company's marketing campaign must include;

· All the options that the company should consider,

· Why I have chosen to make the decisions I do.

I will have to research the company and what forms of marketing they have intended to be set up. Also I will need to know what funds are set-aside for marketing. All of this will found out through primary data collection that will be in the form of a letter to the business


Marketing strategies for "Urban Surf Co"

Sources of knowledge

To help generate a fully comprehensive marketing strategy for your company I will use four source of information to investigate the way you wish to be perceived and the way other firms have achieved this

1.Paper.

I have written a letter to your store with an attacked questionnaire this is in an attempt to understand the market you have set up in and the marketing strategies that you would to put in place.

2.People.

This can be covered by the questionnaire or can also be completed by speaking the shop staff or a telephone call to them.

3.Technology.

For this I will look over the Internet to find a site about setting up marketing strategy for new company and I will also look at existing one from other companies.

4.Organisations.

Speak to a government agency about new business.

Competition and influences on the company and its products

The main competitors to your company is the two shops based also in the town centre of Bishop Stortford and they are also in the same market as urban surf co who are selling to the young male generation. This there for means that your shop must standout over the other so that you will gain the greatest market share.

The elements of the marketing mix

For this new company there is many different ways the company can market its self and its products. This can be shown when you look at the elements of the marketing mix, these are;

Product,

Price,

Place,

Promotion.

All three of these will affect the ways the companies marketing strategy works.

Product

There are choices to be made for each. Firstly "Product"

The product must be of a quality that not only allows it to be sold in a shop but it also must be seen as some thing that the customers feel they should have. The clothes sold in the shop will manly be of an existing brand name so this mean that the stock they hold will already have desirability. These existing brands such as "Quicksilver" will there for have there own advertising which will mean that the business will have advertising for the clothes they sell but not the shop its self.

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Price

Pricing strategy's can play a large part in the business as through this the company can create desirability about its products or its self. This can also bring new business to the company. For this reason there are many different pricing strategies which all should be taken in to consideration.

· "Market led pricing," this where the company sets its prices in a hope to make a profit but is still low enough to create sufficient demand for the products.

· "One off pricing," is where each product is at a different price this is usually use where job ...

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