• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Promotion and Advertising

Extracts from this document...

Introduction

Ways of Promotion & Advertisement Advertising is a form of public declaration and an essential way for businesses to gain vital recognition and communicate with their target market and the consumer world. On of the purposes of advertising is to persuade people to buy a product /service, to "announce or praise a product/ service etc. in some public medium of communication in order to induce people to buy or use it" (dictionary.com) Some businesses find that advertising is one of the only ways in which to initiate success as, if people are not aware of the business and if the business remains unheard of, no one will buy the product/ service. In advertising, the information goes from the seller to the buyer, in which case it is the seller's job to make their product look better than any other of its kind, knocking out competition, appealing to the selected target market and increasing market share. There are many different places in which a business can advertise. For the proposed new 'fashion advisor/ assistant' business outlet on Marylebone High Street, one of the most suitable forms of advertising may be through leaflets and direct mail. The questionnaire results also support this, where over half the number of people questioned chose this as their preferred way of being informed of the service. ...read more.

Middle

Other forms of advertising include: 1. Television 2. Radio 3. Posters & Billboards 4. Cinemas 5. Internet Website Promotion is all about the way in which you communicate your product/ service to your customers. The key to a successful promotion campaign is figuring out which of the communication strategies will most appeal to your target audience and which will attract the greater number of customers, generating higher levels of sales. Also, if the business does not fully understand its target market, it is less likely to promote the product aimed at them effectively. Promotion is an important way for a product or service to gain recognition and can be equally as effective as any advertising campaign. It is the job to make sure that the promotion method is the most suitable for their desired target market and will ensure the most sales/ success of the product or service. Direct mail can be an effective way of promoting a product/ service. It is thought of as one of the most effective ways of generating a large customer sale response. Common ways of promotion through direct mail include free samples of a product or money off/ percentage off coupons which encourage those to whom they are delivered to go and try out the product or service. ...read more.

Conclusion

Maintaining a consistent price for the service will maintain a consistent value in the eyes of the consumer. Other types of promotion include: 1. Competitions 2. Point of sale displays or demonstrations 3. After sales service Other types of research which could have been used include secondary research. This may have helped to inform a better conclusion on the types of promotion and advertising which could have been carried out by the firm. The theory on secondary research has already been presented on (page with diagrams). Applying this to the prospective business, using forms of secondary research such as newspapers or websites, the firm could have investigated/ researched the way in which another business has marketed or promoted/advertised their product. This will have maybe affected the decisions being made with regards to advertising and promotion in the proposed business, generating possible new ideas and possibly helping to inform a better marketing campaign. The firm could have also looked at government reports and statistics and examined figures which reveal the success (i.e. sales) of a particular product and relate this to the advertisement used by the company (i.e. look at how it was affected by advertising, whether advertising increased sales or not). The type of advertising used by the company(s) being looked at could have then been used to inform future decisions made by the prospective business on advertising and promotion. ?? ?? ?? ?? ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our GCSE Marketing and Markets section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related GCSE Marketing and Markets essays

  1. I have been asked to produce a marketing strategy for an existing or new ...

    and new market they must have a clear idea about what it expects to gain from the strategy and an assessment of the risks. Existing Markets Penetration Product Expansion New Market Expansion Diversification Existing Products New The red dot on the ansoff matrix above shows where my product is.

  2. Promotional campaign for Pizza Pan foods in Malaysia

    Then usage of 'rolling' promotional cycle will be practiced, for example, concentrating promotional activity on a different segment every three or six months and choosing a time period for the 'cycle' appropriate to business. In this way we can still cover several market segments but achieve a greater return on effort by focusing on one segment at a time.

  1. Different methods of advertising

    SMS SMS is an extremely cost-effective, high-response-rate vehicle, which can help to acquire and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts. It is instant, direct and fast. It is Two Way communication. As customer forward messages in a group it opens opportunities of Viral Marketing

  2. Marketing a retail outlet

    Sales Growth - This in simple terms is to make as many sales as possible I have chosen this as another one of my business objectives because I believe that the survival of my business depends on it being large and also I may benefit from economies of scale.

  1. Plannng and research. I would like to open a African restaurant, food from all ...

    So restaurants should take more advantage of this. It does offer a chance for you to swoop in and capture your increased share of the market. A birthday program can be executed through new automated tools like those that are available through e-mail marketing service providers. You simply plug in the birthday and e-mail address of your members,

  2. Simulations Reflection Paper

    8.65% Lastly, the result obtained from the final scenario is to extend the voice recognition software beyond computers into Global Positioning Systems (GPS) and Security Systems. The forecasted and actual sales volume and profitability (5% minimum) is broken down as follows: forecasted volume - 280,000; actual volume - 276,375; profitability (at a price of $305)

  1. In this report I shall be describing and explaining all of the different purposes ...

    started off with a famous promotional campaign on the television. This advertising was of their new range of computers and iPods with the lady rebel destroy the big leader, having the message of ?breaking the mould?. This was effective at raising awareness as the advert was based on an interesting story and did not mention the product until the end.

  2. Market Research for a new sweet. I asked the question Chocolate do you prefer?, ...

    My results inform me of this because 30% of my customers prefer happy advertisements, whereas only 13% prefer storytelling, 0% prefer scary, 27% prefer happy, 0% prefer sad, 17% prefer sexy, 13% prefer animated and 0% prefer other, therefore the advertisements I produce for my product will be happy advertisements.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work