RETAIL DISPLAY

PROJECT

Title: Window Display

Buyrchiyeva Natalie

Course: Business/ Retail

Firstly I had to choose the idea for the window display. I searched internet, looked in windows displays to other shops, heard to the advice of friends and decided to choose brandy. I selected the brandy, because I saw many examples in other window displays and much information about the brandy can be found on the Internet.

Secondly, I made a few pictures on similar windows displays in town for my story board.

In my story board I used different colour from light yellow to brown.

I chose these colours, because, when we hear the word of brandy, we mean the following colours: light yellow, amber, light brown and brown.

After the new oak barrels for 7-8 months, the alcohol becomes a light golden colour and filled with tannins.

After 4-5 years, this metamorphosis occurs. Brandy alcohol becomes soft, velvety and rich. This is reflected in the variety of flower and fruit colours, as well as in sweet vanilla flavour, which appear primarily due to the transformation of lignin extracted from the oak. This flavour is a feature of young brandies.

After 8-10 years of aging cognac alcohol becomes more gentle and harmonious. Inherent flavours much benefit in force, saturation, and persistence. Most important - a bouquet, which is clearly felt by the noble tone leather, tobacco and honey.

After 20 years, a bouquet of brandy alcohol becomes more intense and complex. To the shades of leather, tobacco and honey notes added candied orange, resins, mushrooms and undergrowth. You are so-called Rance (rancho) - the aroma of an old, slightly oxidized wine, a little reminiscent of the forest, and almonds. This is the main characteristic of the good old spirits, which with age have become stronger. Brandy gets pretty fiery colour. The natural decline in the inherent strength and reduces the burning sensation of alcohol. The older the brandy, the longer it persists aftertaste (up to several minutes).

(age.http://www.elitarium.ru/2006/09/01/konjak_istorija_proiskhozhdenie_i_klassifikacija.html)

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I chose this style of writing (Mongolian Baiti 28), because it is well suited to the topic.

I chose these accessories: glass, barrel and bottle, because brandy is stored in barrels, then bottle it off and drink out of glass. I hope my accessories were noticeable.

Guidelines on completing window displays:

I prepared every thing for my window display:

  • Bottle of brandy
  • Candles
  • Chocolate
  • 2 glasses

Made my window display at home and take a few pictures how it is will look like. When I made window display I was mindful following factors:

  • Balance ...

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