Section 3 - Marketing

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Table of Contents

Marketing        3

Analysing Advertisements-Analyzing Websites        6

Analysing Advertisements-Analyzing Flyers        9

Analysing Advertisements-Analyzing Yellow Page Ads        10

My Flyer Analysis        12

My Flyer        13

My Website Analysis        14

My Website Pages        17

My Yellow Pages Ad Analysis and Ad        19

Media Costs        20

Marketing

What is marketing?

  • Marketing is a range of activities that makes sure consumers get the products they want in the right amounts at the right place at the right time.
  • Marketing lets consumers know what goods and services are available so they can make choices.

Why am I going to do marketing?

  • I will be doing marketing to inform the public of their products. Especially because I have just started my business.  
  • I am a new business so I will need to marketing to get sales because without customers I gin no profit.
  • To increase my market share because I am a new business so I have no market share.

The marketing mix

  • All the activities that can be used by a business to market their products.
  • These can be grouped together as the 4 P’s

The 4 P’s

  1. Product
  • The products I will be selling are pharmaceutical products, hair products (hair bands, clips, etc…), shampoos, hair gels, etc…
  • Basically I will be selling all products that pharmacies sell.
  • My shop will have special promotions on some products which will increase sales.
  1. Place
  • My business will be in a shop on Leyton High Road, E10.
  • It is a small shop with an average sized storage area + the shop floor.
  • Good things about my shop’s area are that: my shop is very close to lots of busses and the local tube station, and it is quite close to Leyton Mills Retail Park which has lots of large braded shops.

3. Price

  • My pharmacy will be selling their products at good value for money which will bring us a reasonable profit (e.g. we will buy bulk hair dye for £20 - £5 each and we will sell it for like £6.50).
  • My prices may go up or down depending on the prices for competition
  • My prices may penetrate based on the amount of customers I get.
  • My company may also use skinning.
  • Special promotions will make my companies products sell quicker. (e.g. B.O.G.O.F)
  • Some prescribed products will be free to some NHS customers.
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  1. Promotions
  • Promotions are the methods used to sell a product.
  • I will be advertising to give info and to persuade people to come to by pharmacy as it is a new business.
  • I will advertise using flyers, and leaflets (this is the main promotion method for my business)
  • Good public relations will help my business become more popular with the public which will increase sales.
  • I may try and get a sponsor from NHS which will help my business get more money and to do more things.
  • If I do get a sponsor I will ...

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