The strength of the company is that Samia’s Special pizzas have substantially grown over the recent years the country. From 1985 they just had only their first pizza outlet opened in Manchester but by 2009 they had a chain of 600 franchise sites throughout the UK with an average price of £250,000. So therefore strength of this business is that it is able to expand very quickly and is able to create more pizza chains.
The brand name would be well known to the customer since many chains of the same pizza organisations had opened throughout the UK and grown on a large scale. Samia’s Special Pizzas has vast ranges of different pizza toppings and leading to huge variety of different types of Pizzas.
The businesses is well managed by a board of well talented and fully equipped directors and the company has a very close relation with its pizzas supplies in the primary sector they help the pizza business by providing them with the basics for the pizzas and toppings. This ensures that the pizza product that is reached to the customer is of top quality and has gone through quality processes and procedures, which help the business add value to the product, and the services supplied.
Opportunities
- Opportunities is those that offer important avenues for profitable growth, those where Samia’s Special Pizzas has the most potential for competitive advantage and those which the Samia’s Special Pizzas has the financial resources to pursue.
Samia’s Special Pizzas could possibly try merging or form global alliances with other global retailers by focusing on specific markets in Europe. Since Samia’s Special Pizzas is substantially growing this could help the business to develop and new locations can be selected for the business to be situated.
The Samia Special Pizzas needs to take the first opportunity to grow and expand by buying and rent places for the business to set up its business. Samia’s Special Pizza could play upon the competitor’s vulnerabilities, which tries to make the business different and try to make their own business better since they can try to locate the weakness of the competitors so our business can find a way to do better the competitors. The business could try spending more money on information and research and find such opportunities that will benefit the company.
Threats
- Threat to Samia’s Special Pizzas is certain factors in the businesses external environment that pose a threat to its well being.
A Samia’s Special Pizzas could be faced with a variety of threats that could affect the businesses profits or the reputation of the business, which could lead to the business to stop, selling and making top quality products that will be maintained for customer satisfaction.
Samia’s Special Pizzas should be able to sustain a financial backing so that if anything happens they still have enough money to keep the business running. The business could be faced with many obstacles such as the business could be in a loss because another business which has become more dominant in the market which leads to other businesses to lose out.
Another threat is that obesity is a problem because the government is trying to advertise that many people in the UK are faced with obesity and is causing a problem for the NHS as in the long-term consistent eating of fatty foods could lead to diseases. So if obesity is being widely advertised this could affect the company sales since the Samia’s Special Pizzas sells pizzas which is branded as containing fats and is classed as junk food which links to obesity.
Weaknesses
- A weakness is something a company like Samia’s Special Pizzas it could lack or does poorly (in comparison to others) or a condition that puts it at a disadvantage then other businesses in the same market sector.
A businesses weakness could affect the overall impact of how the company is able to run and the amount of money going in and out of the business there is a possibility that the amount that goes in and out of the business.
Other weakness of a Samia’s Special Pizzas is that if the business is expanding and becoming bigger it will need to make sure that it employs the right amount of employed staff because if they need a lot of new staff in a short space of time. They need to make sure that their workforce that they employ is not inexperienced and is with the right qualifications. The company needs to have a range of worker s hat have the right qualification to keep the business working at high standards and these needs to be done to maintain the customer’s satisfaction.
Samia Ahmed SCGSG Centre number- 20315
Candidate number-5003
