Tesco is currently the number 1 supermarket to keep their standards high and not fall down they will have to meet all their objectives; we will look at how they will do this.

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Tesco is currently the number 1 supermarket to keep their standards high and not fall down they will have to meet all their objectives; we will look at how they will do this. All businesses have objectives. Objectives are what businesses are trying to achieve over a period of time. Tescos has a large number of objectives and will use a range of activities to help achieve these objectives.

One of Tescos key objectives is to increase its market share. This means that it wants to sell more than its rivals such as ASDA and Sainsbury and to attract more regular customers. It will do this by opening more stores across the country even outside the UK. They will need to open longer hours, as some customers will be working during the day. To attract all kinds of customers they will need to have a wider range of goods. Internet shopping has also been introduced and is expanding gradually; soon it will be a regular thing. They have three different types of Tesco stores- Tesco Express; this store is attached to garages and is very convenient to those customers who prefer not to go into the main store, as they are not buying much. Tesco Extra; this store is open 24 hours and suits customers who work in the day and prefer to shop at night. Tesco Metro; this store is located in town centres and attracts customers who prefer to do all their shopping in the town centre.
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Looking at customer needs is very important, by doing this you will attract more customers. To attract more customers is probably the most important objective of all. Greeting people and showing them around would be a good start as first impressions are very important. Customer services are also very important, as you will be handling any queries that the customers have. Tills will record anything bought so that they know what customers are buying this way they can order more of these goods. Club cards are also a good way of finding out what customers need as you ...

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The report states 'Objective', which is described quite well. This allows the examiner to understand the report with ease. Some of the sentences do not make any sense, as the report states 'It will do this by opening more stores across the country even outside the UK'. How can Tesco open stores within the UK, if the store is within China? The student should be clear, if Tesco is going to open stores within the UK or oversees. The report will need to re-read to ensure that the report does make sense, and doesn't contain any spelling/grammar errors.

The report states that Tesco wants to increase their market share, although the student hasn't evaluate how difficult this will be for Tesco to achieve. As Tesco is the leading supermarket (as of 2012) with the largest share of the market. The student could highlight the difficulties within the market, due to the highly competitive market. The report states that Tesco will need to open for longer hours, however there isn't any mention of how this is achievable. Tesco cannot open longer hours, as the government sets limits on the number of hours supermarkets can open for. This shows a poor understanding of the market. If the student wishes to place this within the report this is fine along as the student states the potential issue of achieving the objective. In addition, the student states that Tesco should have a ride range of products to attract new consumer.s However Tesco does already do this, and there provide a wide range of products. This again, shows a poor understanding and lack of knowledge.

In summary, the report is quite poor. The student states a number of Tesco's objectives and states a little on why Tesco wants to achieve the objective. However the student hasn't analysed how Tesco may achieve any objective, and there haven't discussed the benefits/drawbacks of each objective to the business. The student clearly doesn't understand the business, and is unable to access the likelihood of the business achieving each objective.