The beach carrier case study evaluate different issues concerning a beach bag

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Zaineb Sefiani

MK 170

02/15/2005

Case Study Analysis

The purpose of this case study is to evaluate different issues concerning a beach bag. Mary Ricci, an entrepreneur, has hired a consulting company to study this new product concept she is willing to introduce to the market. I have chosen to look at the strengths and than the weaknesses. At the end of this case study analysis, I will give some recommendations to help the company do better.

The Strengths

        The first and the most important thing to point out is that Ricci is “creative, optimistic, enthusiastic, flexible, and motivated.” I think that it is extremely important to have someone who is devoted and creative. Therefore, Ricci seems to have all the necessary skill to be a successful entrepreneur. Concerning the product, I think that it has some advantages. The first strength about this product is the number of pockets. I think it is important to have a lot of pockets in a beach bag because it allows one to be organized. Another advantage is that Ricci want to provide her customers with a variety of colors. The will allow her to satisfy potential customers that differ in tastes. This strategy will also give Ricci a competitive advantage in comparison to her competitors that offer at most three different colors.

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        Finally, the online selling seems to be a good idea to start with regardless the disadvantages it might have. I will further develop this idea in my recommendation section.

The Weaknesses

        On the other hand, the way this study was conducted appears to have some weaknesses and limitations. Concerning the product, I think that the size of the bag is really big. A 36 inch bag is huge and really hard to carry if it is full because it will be heavy. If we compare this product to the competitor, I think that it is a good idea to have ...

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*** The writer has considered many points about this product but does not always put them into a proper business context. They could for instance go through the marketing mix more methodically and discuss strengths and weaknesses. This would give the essay more structure.