Types of Online Presence

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Daniel Shahrezaey        Doing Business Online         Assignment One

Daniel Shahrezaey

Types of Online Presence

Unit 8: Doing Business Online

Date of issue: w/c 4th May 2009

Date of submission: 28th May 2009

Task 1 (P1) Describe three different business organisations and activities operating online. (B2B, B2C)

 

Amazon= Amazon is a brick and click business this means that it can only be connected through the internet and it has got a wide range of consumers who are mainly over 18 (you will not be able to purchase goods from the internet)

Name of Online Business:  Amazon

Target market:  Amazon target customers of any age who have an interest in just about anything from books to furniture to toys to clothes. They used to be an online bookstore and so that’s where their sales were based on.

Who are their competitors?

Although they are online their competitors are companies such as Argos, Whsmiths, and Waterstones.

What is the online business’s offer?

They sell products such as books, computer games, and electronics and home furnishings.

Do I think that the website is effective and why?

I think that Amazon’s website is effective because it is easy to use, the look and feel of it warms to me as I believe it feels like it is ideal for me to browse on. The structure of the website is well supported because it shows me in straight points what each product has to offer and how much they are

Name of Online Business: Misco

Target Market:

 Their marketplace is aimed at people who have an interest in electrical goods and wish to purchase goods such as office supplies, computers, cables, CD’s and security products.

Who are their competitors?

An example of two competitors for Misco is PC World and “Maplin”

What is the online business’s offer? :  Misco is a leading online provider of IT services and products to the public and private sector. They offer great deals for home, business and public sector establishments.

Do I think that the website is effective and why?

I think that Misco’s website is effective because it is easy to use, the look and feel of it warms to me it feels like it is ideal for me to browse on. The structure of the website is well supported because it shows me in straight points what each product has to offer.

Join now!

Name of Online Business: HMV generates sales revenue through the sale of good in store like CDs, books and DVDs. This is the main front runner in sales, creating large profits in the millions especially when new CDs and DVDs are released.

Target market:  Their target market is aimed at people who want to purchase DVD’s, posters

Who are their competitors?

WhSmiths, supermarkets such as Tesco and Sainsbury’s, Amazon, Play.com and other mass merchant retailers.

What is the online business’s offer? :  They offer products such as CD’s, DVD’s, and books.

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