Set – up issues
Businesses have to choose whether to create the website ‘in – house’ or whether to ask ‘outsource’ a specialist company to do it.
In – house
A basic website can be created quite easily from ‘off – the – shelf ‘web authoring software such as Microsoft FrontPage. It’s also good for first time user because this has wizard to help non – expert to create a simple website.
Also there is specialist package like Macromedia’s Dreamweaver, fireworks and flash technology which enable professional developers to produce many different effects and designs.
You can buy theses design tool like FrontPage or Dreamweaver which is software which anyone can make a layout for a website, this is good as it will save money than going to a professional designer (outsourcing).
More skill are needed to use the specialist packages that’s when a small business can also obtain help and advice through many free service and local agencies, such as the chamber of commerce. There are also advantages and disadvantages of using in – house.
Advantages
- Cost cheaper.
- Knowledge of the company.
- Made and designed the way you want to responsive and reactive.
- Opportunity for staff to gain skill.
Disadvantage
- Not enough experience
- Poor result
- Not up to dated software
Outsource
Many businesses prefer to obtain the assistance of a professional web – design agency which will give advice on all aspects of the site, including security. This is particularly important if the business will be receiving payment online and this what outsource mean.
Using outsourcing it makes a specific style/pattern on the website which is unique and stands out, they have experience so they will know what to do and how to do so, they can design the webpage so it is suitable to the correct audience, their will staff always working, they will take responsibility upon themselves such as PayPal and net pay they will make sure that money has been received to the account.
The cost of employing a professional agency can run from £3,000 to over £100,000 but a business may decide this is worthwhile to ensure that the site positively promotes the company’s image. There are advantages and disadvantages of using outsource.
Advantages
- High quality design
- Expertise
- Know trends in terms of design
- Monitor competitor
Disadvantage
- Cost £3,000 to £100,000
- Not as responsive/reactive
- Availability
- Less knowledge about the company
Implementation issues
Mean putting a plan into action, for example a new online business would have a business plan on how they are going to launch online and how they will try to attract customer to the their online business. However going online can be disadvantages such as the way the business operates online, which could be a problem for lot of customers and the company such as the business information may be set up wrongly so when customers are online its badly organised. This could mean the company will loses customers as if a customer is on the business’s website and find it shambolic and design doesn’t run with the business type they may think of the website as cheap and leave to different site.
The requirement of a business means what sort of products a business will be selling for example if a business is interactive customisation which means it has a lot of requirements for example EBAY when a customer goes on to the site and searches through items the computer will mark that, when a customer buys a product the system will trace that and next time the customer logs into their account or goes on the site again the computer will recommend items.
The business may need to work with other organisations which sell similar product which link each other. For example if a customer was to go on a site where they can find car alloy wheel set they will want to find other product which they will need for the car, this is where promotion can be very useful as if the website has a link which leads to car accessory, other part of the car etc it will make the customer online shopping easier as they all be linked to each other. This is a big advantage as the customer may recommend to other people like friend and family which mean more customers. Online business can’t just promote any organisation as it may have nothing in common with the business for example a online retail promoting a toy store, as by doing this the business may receive the customers they are looking for and may not grow so its important to choose who you will promote. Its best to choose an online an organisation that has something in common for example their product link, which will bring in the customers they are looking for.
