EVALUATE THE EFFECTIVENESS OF APPLES APPLICATION OF THE MARKETING MIX WITHIN THE UK MARKET

"EVALUATE THE EFFECTIVENESS OF APPLE'S APPLICATION OF THE MARKETING MIX WITHIN THE UK MARKET" By: Kiran Atwall October 2008 TABLE OF CONTENTS Introduction ........................................................ Page 3 Introduction to Apple ...................................... Page 4 iPhone 3G ............................................................. Page 5 Employees .................................................................. Page 6 Business Organisation........................................... Page 6 Apple's Mission Statement ................................. Page 6 Markets and Distribution ................................. Page 7 Competition.............................................................. Page 9 Apole and the Global Environment ................... Page 10 Theory of the Marketing Mix ............................. Page 12 My understanding of the Marketing Mix........ Page 15 Market Research....................................................... Page 16 Conclusion...............................................................Page 24 Recommendations................................................... Page 25 Bibliograpghy.........................................................Page 28 INTRODUCTION TO THE COURSEWORK For this case study I am going to conduct some research on the company Apple Inc. Mostly by using their

  • Word count: 4993
  • Level: GCSE
  • Subject: Business Studies
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The sphere of influence of the market is different to that of St. Albans.

The sphere of influence of the market is different to that of St. Albans Introduction In this investigation, I am going to aim to find out whether the sphere of influence of the market is different to that of St. Albans. The sphere of influence is the area served by the settlement. It is the area from which people travel to use the settlement or the area to which bus services run and deliveries are made. Newsagents have small spheres of influence; secondary schools have larger spheres of influence than primary schools and hospitals have very large spheres of influence. I predict that the sphere of influence of the market will be smaller than that of St. Albans, if they both follow the Central Place Theory. From the diagram, I predicted that the larger the settlement, the greater the number and variety of shops and services, and so the wider the area from which people will travel to use the shopping area, i.e. the larger the sphere of influence. Downloaded from www1.sru.edu/gge/faculty/hughes/100/100-6/tport15.htm The area that I'm going to study is St. Albans. St. Albans is situated in the United Kingdom in the County of Hertfordshire. It is about 20 miles NW of London. St. Albans is encircled by the M1, M25 and the A1 motorway. I am going to collect my data in the form of a questionnaire with various questions to be filled in, which will give me the details needed

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  • Level: GCSE
  • Subject: Business Studies
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'Critically assess the notion that 'corporatism' improves economic performance'. Does globalisation threaten or enhance corporatism? Under globalisation can we have corporatism given that corporatism is based on national based policies?

'Critically assess the notion that 'corporatism' improves economic performance'. Does globalisation threaten or enhance corporatism? Under globalisation can we have corporatism given that corporatism is based on national based policies? Few people agree on what the definition of corporatism is but in general it can be seen as the joint pursuit by employees and employers of their collective interest. It is a system of running a state using the power of organizations like businesses and labour unions that act, or purport to act, for large numbers of individuals. In the name of social justice and order, corporatism advocates a close collaboration between employers and workers under the direction of the state in all matters regarding conditions of work, wages, prices, production, and exchange. Its aim is to substitute "corporate" (that is, collective) considerations for the free play of the market and for competition. Corporatism involves centralised wage bargaining and besides wages, bargaining may also include government economic and social policies in which case the state is either formally or informally involved in the process. Under corporatism, the interests of individuals are collectively represented through particular groups. These are given explicit recognition by the state in its function of reconciling the competing demands of government policy. In return,

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  • Level: GCSE
  • Subject: Business Studies
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Irish Ports: P.E.S.T. analysis

P.E.S.T Analysis: Irish Ports The importance of Irish ports is due to the domination of maritime trade flow between Ireland and England and also the strategic location of Ireland . The Irish ports play a vital role in the national economy. In the last decade alone, the traffic through Ireland's ports has grown considerably. A PEST analysis (PEST is an acronym for: political, economic, social and technology) can help us understand the environmental forces which affect the Irish ports. Political factors: The first significant policy which affected the Irish port sector came in 1991 when the Government established a review group to examine the policy and the legislation governing commercial ports in Ireland. The review group's report noted that "Ireland's ports have been severely constrained in their ability to respond commercially because of the restricted legislation under which they operate". In 1996, thanks to the Harbours Act, the main commercial ports were corporatised. This gave them "the commercial freedom they need to be able to operate as modern, customer oriented service industries" (Report of the Review Group on Commercial Harbours and Pilotage Policy and Legislation, Government of Ireland, 1992). Moreover, the deregulation of European Airlines on April 1st 1997 and the success of the homegrown airline, Ryanair, have given consumers more choice and introduced

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  • Level: GCSE
  • Subject: Business Studies
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Human resource planning refers to the activity of management aimed at co-ordinating the requirements for and the availability of different types of employees.

Human resource planning refers to the activity of management aimed at co-ordinating the requirements for and the availability of different types of employees. In order for businesses to succeed, the employers have to plan carefully before recruiting employees to ensure that they employ the right number of employees and with the right qualities. For example I am a human resource planner in an Interior Designing Company and it has come to my notice that the company is short of employees, which is leading to low productivity and low quality levels of service, so I need to recruit more employees. 'Recruitment' is the process of advertising the availability of a job vacancy, and encouraging appropriate people to apply. First and foremost, I explore the details of the job openings and define the kind of people, in terms of skills and other qualities, that are most suitable for each specific job. In this case I need 2 people with experience in redecorating and designing the interior and exterior of homes and offices. They should also be acquainted with the AutoCAD program or any similar Computer Aid Design(CAD) program. They should have good verbal and written communication skills, problem solving and analytic abilities, organisational skills, adaptability and flexibility and self motivated. Since I know exactly what I need, I go on to search for the best possible candidates

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  • Level: GCSE
  • Subject: Business Studies
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Compare and contrast the histories of INMOS and Hewlett Packard with regard to management strategies.

Compare and contrast the histories of INMOS and Hewlett Packard with regard to management

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  • Level: GCSE
  • Subject: Business Studies
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Fish and Chip Shop Business Plan Outline

Fish & Chip Shop Business Plan Outline: What is it? There are few things more tempting than the smell of fish and chips. And it can be little coincidence that rosy childhood memories of seaside holidays, Friday teatimes and late suppers are more than often associated with the savoury treat. So the idea of owning your own fish and chip shop will probably seem like a similarly alluring prospect. Don't fall into the nostalgia trap, though, this isn't last of the Summer Wine. The modern day takeaway has big competition so you need to put a lot in to get it right. Get the winning formula, however, and you'll soon be cashing in your chips. Current market In the past few years, there has been a pretender to the throne of Britain's favourite takeaway - chicken tikka masala. However, all traditionalists can now breathe a sigh of relief; fish and chips is firmly back on top according to a survey by the British Potato Council. Its place at the top isn't down to traditional values. This market of independents has lead the field for much of the first 100 years of its history. Gradually the customer has been faced with a large number of alternatives, from Chinese takeaways to burger vans. Increasingly fish shops can't just open when they please and customers will vote against poor quality with their feet. This isn't consistent throughout the industry, however, so a good

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  • Level: GCSE
  • Subject: Business Studies
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The Marketing Mix for Last Minute.com

The Marketing Mix for Last Minute.com Author: Chelsea Stafford Wednesday 13th December 2006 Contents Introduction 3 Procedure 3 Case study 3 Background 4 Findings 4 Marketing mix 4 What the 4Ps are: 5 Additional 3Ps 6 Last minute.com case study 7 Price 7 Place 7 Product 8 Promotion 8 People 9 Processes 9 Physical Evidence 10 Conclusion 10 Bibliography 11 Internet 11 Books 11 Introduction Analysis and report on the marketing mix for lastminute.com and to review each aspect of the 4 ps and how the additional 3 ps of the marketing mix add value to the service marketing of lastminute.com marketing activities. Evaluate the marketing activities of lastminute.com in terms of the marketing mix. Procedure Evidence to support the following report was gathered from several areas: Research of lastminute.com Review of handouts Reference to marketing books Case study Analysis of the above research was undertaken to produce a report regarding each aspect of the marketing mix for lastminute.com. Background Lastminute.com was set up in 1998 with its aim to become the number one European e-commerce lifestyle player by delighting their customers with great value inspirations and solutions. It prides its self on offering something a little bit different to its customer's by offering consumers last minute deals on travel, going out, gift ideas and games also

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  • Level: GCSE
  • Subject: Business Studies
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Explain how economists model how an increase in government expenditure can lead to a greater increase in national income.

Explain how economists model how an increase in government expenditure can lead to a greater increase in national income. Ans. National income is the total amount of wealth that accrues to the permanent residents of a country as a result of the production of goods and services within a country during the course of a year. It is important to measure national income because it shows whether the standard of living in a country is rising or falling and it can be used as a means of comparison between other countries. It is also useful to measure income against past income in the same country to see whether the economy is growing or declining. An increase in government expenditure is an injection in the circular flow on income. An injection is an addition to the circular flow of income. The diagram above illustrates some of the injections and leakages in the economy. It is however very important to find out exactly what will be the effect on the economy from an increase in injections. Economists do this by calculating the multiplier effect of the increase in the government expenditure on the economy. The multiplier indicates how many times that the injection of original spending circulates through a local economy. As a result of re-spending, it benefits the local people. The formula for calculating the multiplier effect is 1/(1-MPC). When there is an increase in the

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  • Level: GCSE
  • Subject: Business Studies
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The nature of business and ownership

BTEC First Diploma in Business Unit 1 Exploring Business Purposes Task 1 a) Tesco is a public limited company organisation b) N.H.S is owned by the government c) Oxfam is a charity organisation d) Dixy chicken is a Partnership Task 2 Tesco (public limited company) The purpose of Tesco is to create value for customers to earn their lifetime loyalty. Tesco is now making moves into non-food markets with an aim of taking a leading market position. Tesco is one of the biggest supermarkets in England. Every business decision they make is driven by their customers. Tesco is selling Groceries with 1000's of great offers every week and more than 1500 wines, entertainment stuff like books, CDs, DVDs and digital stuff, phones and broadband; the also offer you insurances like car insurances home and travel insurances life insurances and many more insurances. Tesco's UK stores are divided into six formats, differentiated by size and the range of products sold, and which are: Tesco Extra This is a larger store mainly out-of-town that stocks nearly all of Tesco's product ranges. Tesco Extra stores are usually on two floors, with the ground for mainly food and the first floor for clothing, electronics and entertainment. Most Tesco Extra stores have a café. Tesco superstores Tesco superstores are standard large supermarkets, stocking groceries and a much smaller range of

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  • Level: GCSE
  • Subject: Business Studies
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