Section 2-Marketing

Section 2 - Marketing To make a successful business we needed to complete a number of marketing tasks to research into price, place and promotion. The marketing director was Charlie, who with help from the team researched thoroughly into each of these three subjects. At first the group's idea for a business was to make magnets and sell them in school. Many other ideas were considered, including a football tournament, fair games in the hall and other plans. We were aiming at the target market of lower school, as we were going to sell the magnets on the premises. We thought that the younger students would prefer the product than the older ones, and so needed to plan the product to attract their attention. Also, our market research showed there was more females than males interested, shown in the chart. We decided upon this idea for a number of reasons, including that we could not get permission to use the hall for other events. Furthermore, magnets would be a lot cheaper to make - consequently we could hopefully make more money. We conducted a small amount of primary and secondary research, but probably should have completed more, although the research we used was relatively useful to help us target the product. Primary research is research conducted by the company itself, whereas secondary research is taken from another source that has completed it. The primary research we

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Advertising in newspapers and magazines

Advertising in newspapers FLE's objective is to increase visitor numbers, so advertising in newspapers might be a good was to help achieve this FLE could consider advertising in magazines. There a number of advantages to advertising in newspapers, for example the advert might be publish is somewhat flexible in terms of size and colour; if they want a large advert this is doable in a newspaper spread rather than a small magazine, also, if they want a black and white picture, it will be more acceptable in a newspaper rather than a magazine. Also, it might be cheaper as the paper they use in newspapers is inexpensive compared to the glossy paper used in magazines. Newspapers have a wider circulation than magazines also, more people read newspapers than they do magazines; this is good for FLE and could lead to an increase of visitor numbers as more people would be exposed to FLE's advert. For example, 3,128,501copies of The Sun are bought daily. However, about 7,986,000 read the newspaper daily; this is because more than one person can read the one newspaper. Advertising in newspapers is quick; this is because they tend to be released daily. If one day, FLE see a promotion advert from their competition in a newspaper they are able to respond quickly with an advert of their own. Newspapers are also targeted, for example, The Sun is targeted at men and therefore had more male

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Birmingham International Airport - Competitors

Like any other airport, Birmingham International has enough competitors that want their own share of its market. The theory is the bigger the better, and better = more profit. This means that BIA will keep having to continually renew their prices so that they stay ahead of the market, and cause their opposition to loose out. I will now discover how BIA keeps ahead of their game, consistently from year to year. One way that BIA keeps ahead is making sure that the facilities that they offer are up to scratch at all times, and they constantly update them to meet demand, and maintain them if necessary (such as toilets etc). BIA have also displayed instances where they care for the customer, one by investing in the EuroHub tunnel, and the other by adding an 'Air-Rail' link to the airport, one of this have decreased the flight transfer times dramatically, and the other has made the travelling times lower than they were before. By creating and maintaining these type of facilities, they do not award their competitors the opportunity to beat them at their own game, and therefore will always stay on top, which has been proven in my other parts of work (how big they are). Referencing to the 'Master Plan' again, they are going to develop the airport fore dramatically which shows again they are always growing bigger, and reducing the opportunity for any other airports to get in edgeways.

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Concept of Supply

Describe factors affecting Supply and with the aid of diagrams, give scenarios of each case. There are many factors affecting supply and they must all be isolated and analyzed individually and under the ceteris paribus assumption; that is; all other factors remain constant. The determinants of supply can lead to contractions or expansions if supply depends on the price of the good itself, or increases and decreases if any other factor than supply. The market price of the good/service will influence the producer's ability and willingness to supply it. If the price of that good is too low, producers would not be able to cover costs of production and thus would not supply item. Generally, according to the law of supply, as price rises, quantity supplied rises and as price falls, quantity supplied falls. These contractions and expansions in supply are characterized by movements along the supply curve. The Price of other goods/service is another determinant of supply. The quantity of a good or service supplied at any time will be affected by prices of other goods and services. For example, if the price of a motorbike remained the same, while the price of scooter increased, it would become more profitable to produce scooters. Hence firms will be willing to supply fewer motorbikes and start producing and supplying more scooters. Future expectations will also influence the

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The Advantages and Disadvantages of a Command Economy or Free Market Economy

The Advantages and Disadvantages of a Command Economy or Free Market Economy There are many aspects and views how the government should control the economy and how much involvement they should have in the economy. In the UK we have a mixed economy which is when the government take control on various factors of the economy such as education, the National Health Service, and many others. Countries such as Cuba, North Korea, and China have command economies which are economies based on the government controlling the activities of the economy and allocating resources. For China this has proved to be a very successful method as China has one of the fastest growing economies in the world at present. The main advantages of a command economy is that services and goods provided are for the benefit of community and not to make profit and also these services or goods are accessible to anyone. Consumers benefit largely from a command economy as they have fixed prices and as it is all government run, it is operated securely, which is very reassuring to the public as they know they will not be deceived when buying good or services. Another advantage is having a low unemployment rate as the government can provide jobs which will increase GDP along with taxation revenue. However, there are also disadvantages to this type of economy, the major one is that there will be no competition as

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TO: The PQR Company (Current Shareholders)

TO: The PQR Company (Current Shareholders) FROM: Financial Accountant SUBJECT: Assessment of Financial Performance and Position of PQR DATE: 10th December 2004 INTRODUCTION The report that will follow will outline the financial performance of PQR for the past 3 years. The Company's financial statements will be reviewed from 2002 till 2004 in order to obtain a picture of the company's financial position. The company's performance has been illustrated via Ratio Analysis. A detailed calculation of various ratios is obtainable from the appendix. However a summary table has been included below for reference. RATIOS 2002 2003 2004 PROFITABILITY RETURN ON CAPITAL EMPLOYED % LIQUIDITY CURRENT RATIO QUICK RATIO EFFICIENCY DEBTORS DAYS CREDITORS DAYS STOCK DAYS 12.1 4.3 1.5 61 33 136 12.7 3.5 1.8 48 48 107 13.0 2.6 1.3 47 44 81 The report will be split into Profitability, Liquidity and Efficiency, under which the company's financial statements will be analysis to some degree. The conclusion will bring the report together. PROFITABILITY As can be seen from the data supplied sales have increased from £3,600,000 to £4,010,000, an increase of 11%. Calculation based on the difference between 4,010 and 3,600, over 3,600. At the same time cost of sales fell. We can straight away tell the company's gross profit

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Stakeholders At Tesco

Stakeholders in Tesco Stakeholders are the people revolved around the interest in business. There are different types of stakeholders in the business world who all play different parts to society. A stakeholder for Tesco may be someone that has the job of affecting their organisation either in a good way or a bad way. Below are listed main stakeholders in a business. o Workers o Managers o Owners o Customers o Suppliers o Government o Local Community Workers: A worker at Tesco is someone who has a clear interest in the business they are working in. They tend to rely on work for their income, bonuses, discounts, bonuses and holiday pensions. This meaning they either like or do not have to like their job but they are still working because they need it to live by. Although they are helping Tesco by a significant amount they may take this as a chance of security for their futures and also a chance of meeting new people. Workers at Tesco maintain a big job at hands, as they have to show customers the respect and the idea of customers coming by again. Managers: You may feel that managers have a different type of job to workers as they do different things to workers but in actual fact they too work to live by on. The decisions of the manager has a great affection on Tesco, it can either result good or bad. Some decisions managers have to take in are: o Hiring new Staff

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M1: Explain how oral communication can be used in business situation

"M1: Explain how oral communication can be used in business situation" There are number of different ways used to communicate orally in businesses such as by telephone, video conference, voicemail, face to face conversation, interview, presentation, group discussion etc. Business communication is very important because it shows how people interact within the business and communication should be clear so that information is understood. I am now going to chose four oral communication methods and I will give examples in a detail of each method of oral communication which can be used in businesses. * Face- Face communication: Face to face is the best and easiest method to use to communicate with other people. This is because the person can make clear point across to the listener and if they do not understand then they can use the speaker's facial expressions and body language to help them understand, what the person is trying to say. In businesses the best way is to communicate in private without any distractions or disturbances. This is the reason why most of the businesses schedule all their interviews in advance and leave instructions not to be interrupted during interviews. For this communication the person must have strong listening skills and speaking skills. The advantage of this communication is that it is an easy method of confirming something, giving out

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location of tesco

Location of Tesco Location is a key factor for every business including Tesco and many aspects of a location must be analysed before it can be chosen. This includes the competition in the area, the reputation and the population of the area. Finding an ideal location is a decision that requires a lot of reconsideration and investigation particularly as Tesco is such a huge company with such big stores. Firstly all Tesco stores require a large area for the stores, as they will be accommodating such a huge variety of products. Secondly they will need a huge car park space for their customers, as the store can have hundreds of customers at any given time as well as providing disabled parking and family car parks. They also require a substantial area for a warehouse to stock their goods as well as loading bays where they receive their deliveries of stock. Some Tesco stores are situated in town centres however this is only if they are able to find such amounts of land they normally tend to locate in other places where they are able to build bigger stores. However building stores in town centres also means high interest rates so Tesco must be wary of this. I will discuss the location of my local Tesco store in Slough. Tesco found a big area of land available in the town centre of Slough and through Market Research and Investigation they were able to conclude that Slough is a

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The collapse of energy giant Enron.

Enron was born on July 1985, when Houston Natural Gas merged with InterNorth natural gas Company based on Omaha, Neb, and Kenneth Lay who became Enron's CEO in February 1986. In 1989, Enron began trading natural gas commodities. The company eventually became the largest merchant in North America. Enron had 21 thousand employees, operated a 25 thousand-mile gas pipeline system. It was listed as the seventh-largest company in the U.S, with a revenue of nearly 101 billion of dollars. Its bankruptcy occurred on December 2, where Enron had listed 24.7 billion dollars in assets. The collapse of energy giant Enron is the largest bankruptcy and one of the most shocking failures in United States corporate history. It embraced new technologies, established new methods of trading in energy and seamed to be a shining example of successful corporate America. But the company's success, were based on artificial inflated profits, dubious accounting practices, and some say fraud. The firm's success turned out to have involved an elaborate scam. Enron lied about its profits and stands accused of a range of shady dealings, including concealing debts. The profits eventually did not show up in the company's accounts. As the depth of deception unfolded investors and creditors retreated, forcing the firm into bankruptcy in December For Enron employees and retirees themselves, the consequences

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