Marketing a Pub Quiz Web Site
Marketing a Pub Quiz Web Site INTRODUCTION I have been asked to produce an analytical report on a marketing strategy for a new or existing product. This strategy will need to include evidence and information about: How the strategy is based on the principles of marketing, How I have used sources of primary and secondary marketing information How I have analysed the impact of the external environment on my marketing decisions. How I analysed the marketing context and decided on an appropriate strategy. How I developed a coherent mix of strategies to meet consumer needs An evaluation of the reliability of the different marketing models used. Within this project there will be explanations to what each aspect is then this will be applied to my venture and reported on. My Business Idea My business idea is an interactive pub quiz web site run nationally for big cash prizes. This work was initially produced in a group for a national young entrepreneur's competition. Just to tell you, we won. METHODOLOGY I propose to conduct my research by means of secondary information by using a variety of textbooks including the Heinemann AVCE Adv. Business, Osborne Adv. Business textbooks plus another few. These will be a means of looking up topics to primary ad to my report. I will gather secondary data by going on the Internet using web sites to find out other relevant data then
Marketing Coursework
Task 2 - Definition of Marketing Marketing is the process of interesting potential customers and clients in your product or a service that you are offering. It is also fundamental to the growth of any business. Marketing is mistaken as just simply advertising. This is not the case as there are four main aspects of marketing (the four P's). These are price, promotion, place and product. This is also called the marketing mix. There are also other aspects of the mix that are less important; which extend the mix. These include things such as people and the process involved. The price segment is based on how much customers are willing to pay for the product. This would vary and depend on the quality of the product and the value for money. It also includes how much the product/service costs to produce. The main aim is to keep your costs as low as possible so that you can maximize your profits. Also, you need to know and research the prices that competitors are charging for the same or similar products. Then that would mean you could price your product/service appropriately. There are various different pricing strategies. Different businesses use different strategies. This depends on how they want to approach the market. For example, a new business would use penetration or competition pricing. This would ensure that their products are at or cheaper than the competition which
people in business
Unit 2 People in Business Name: - Hassan Hassan Year: - 11 Subject: - Business Studies Teacher: - Miss Johnston Introduction In this assignment I will be investigating Sainsbury. I have chosen this company because I could get lots of information very easily. It is also very easy for me to go to a Sainsbury's because it's near my house. I will look at many stakeholders at Sainsbury's and look at their influence, expectation and conflicts. Task 1 A stakeholder is any individual or organization who has interest in a business. All stakeholders in a business are either internal stakeholders or external stakeholders, depending on whether or not they work in the business e.g. a customer is an external stakeholders because they do not work in the business and a manager would be internal stakeholder because they work within the business. You may be a stakeholder in many organizations because there are many organizations which have an impact on your life. All stakeholders have an influence over businesses, but this influence will vary depending on the type of stakeholder they are and the type of business. The stakeholders at Sainsbury's The stakeholders at Sainsbury are people or groups who have an interest in the business. Stakeholders could be internal or external. * Owners * Employees * Customers * Financiers * Government * Suppliers Stakeholder expectations of
People in business
Unit 2 People in business Stakeholders Stakeholders are a group of people who have an interest in 'Flybe' and an influence on the company, some stakeholders are internal to the firm, and others are external. Customers - Customers make up the main frame of 'Flybe'. Without the customers the company would not be taking off as the third cheapest airline in Great Britain. The customers basically say what they want and when 'Flybe' decided to be one of the cheapest airlines, they had to listen to their customers and new customers. Without theses people criticising the company and giving the company advice, Flybe probably wouldn't be well known as it is today. Customers which use 'Flybe' are prepared to lose some customer satisfaction for a cheaper flight, they expect some sort of film if they are on a higher-class flight and even something to eat and drink included. But other 'Flybe' customers who choose the cheaper option expect the basics and nothing extra. Employees - The employees include the manager and the whole staff in the Flybe Company. There are cleaners to engineers that work for 'Flybe'. The pilots get help with their training from 'Flybe' such as money wise, 'Flybe' also employ through the express and echo, this is a paper that enters the whole of Exeter and any one who's anyone has one. You'll probably find that the Exeter paper has a job page every Friday and
Performance management.
Performance Management Performance management refers to the practice of setting targets, measuring performance against these and suggesting courses of action. The performance management process gives an opportunity for the employees and performance manager to discuss development goals and jointly create a plan for achieving those goals. Development plans should contribute to organisational goals and the professional growth of the employee. A number of methods may be used to check performance. Appraisals - performance reviews A very important way of getting feedback on employee performance is through appraisal. An appraisal may be closed in, therefore kept confidential. More usually the process is open, in which case the employee takes an active part in the review process and then discusses the results. The appraisal looks at the employee's job, how well it is being performed, and at what action should be taken for the future. The Benefits of Performance Appraisal * It helps to identify training needs * It may reveal other problems - for example, there may be workplace difficulties with other staff * It may reveal useful skills * It improves communications between employees and managers. * It provides disciplinary documentation. * It helps fix pay rises. The actual appraisal will be carried out in stages: - * Identify criteria - The employer must be sure
Oversupply has caused the current problems in the coffee market - Discuss the solutions
Harpal Chima 12A Economics & Business Studies Oversupply has caused the current problems in the coffee market. Discuss the solutions Coffee is currently the second largest commodity market in the world behind oil. The market expands across the entire globe and its effects reach the developed and developing countries alike. Most cocoa beans are grown in the developing countries and have been done so for the past century but in recent times the cost of cocoa has rapidly decreased. As the price of the cocoa beans decrease it has caused large-scale problems in the market and oversupply of cocoa has caused this to a large extent. Oversupply has occurred in the market because of uneducated farmers increasing their amount of output. As the farmers notice the price of cocoa beans decrease they tend to think logically and decide by increasing there output they can sell more and thus get a greater amount of income. But as this continues there income continually decreases as oversupply hits the industry. Thus it can be said that oversupply is the main reason behind the problems in the coffee market. Although a minor scale factor to the problems in the market, by having a poorly educated workforce, it has led to oversupply thus it has had an effected the industry. As they
Assess the Significance of an increase in the size of the deficit on the Current Account for the UK economy
Assess the Significance of an increase in the size of the deficit on the Current Account for the UK economy A Deficit can be defined as ` the negative balance when expenditure exceeds income`. Therefore a deficit on the current account occurs when we as a country are either importing too many goods from abroad, or are not exporting enough, usually it is a mixture of both. The underlying cause of trade deficit includes high-income elasticity of demand from UK consumers, which leads to a high level of demand for imported goods and services. Because the overseas demand for UK exports rarely keeps pace with the surging demand for imported products, so the trade deficit widens when the economy enjoys a period of consumption-led growth. The strong sterling exchange rate has helped to reduce the UK price of imports causing an expenditure-switching effect away from domestically produced output. In technical terms, the high pound has improved the terms of trade between the UK and other countries, allowing us to buy and consume more imports with each pound we earn. The weakness of the global economy and in particular the very slow growth in the Euro Zone has damaged UK export growth. Nearly 60% of UK manufactured goods exports and over 50% of our exports of services are to fellow members of the European Union. UK trade balances have been affected by shifts in comparative advantage in
Assess the view that bureaucracy is the most efficient form of organization.
ASSESS THE VIEW THAT BUREAUCRACY IS THE MOST EFFICIENT FORM OF ORGANIZATION The characteristics of bureaucracy were first devised by the German sociologist Max Weber, (1864-1920). He believed it to be a formal system of organization and administration designed to ensure efficiency and effectiveness (Jones et al. 1998). A bureaucratic system of administration is based on six principles; job specialization, authority hierarchy, employment and career, recording, rules and procedures and impersonality. According to Weber it is these characteristics that define whether an organization operates in an efficient manner. However Weber provided a theoretical model, and whether that model promotes efficiency for all organizations remains to be seen. One of the most fundamental features of a bureaucracy is the division of labour based on functional specialization. This is attained by a precise and detailed definition of the duties and responsibilities of each position or office. When the tasks and authority associated with various positions in the organization are clearly outlined, managers and workers know what is expected of them and what to expect from each other. In addition, an organization can hold all its employees accountable for their actions when each person knows their responsibilities. Therefore behaviour becomes standardized as actions are performed the same way
Analyse the Conservative approach to state intervention after 1979 and outline labours response since 1997
Analyse the Conservative approach to state intervention after 1979 and outline labours response since 1997 The Conservative Thatcherite, new right policies had two general aims as far as state intervention, those two general aims were a free economy (I.e. non interventionism) and a strong state. The Conservatives believed in minimum state intervention and therefore a small public sector. They were arguably the first pre-war government not to follow the first post war consensus. Although in reality the consensus came to an end in 1968 with an IMF bank loan, loaned on condition that there was to be a subsequent reductions in public spending, with the aim of bringing down the amount of money in the economy so as to lower the inflation rate. In practise though this abrupt end to Keynesian economics was for purely pragmatic and not ideological reasons. The first time that monetarist policies were implementing for purely ideological reasons was on the election of Thatcher's conservative government in 1979 In order to cut public spending to a minimum so as to allow for maximum personal freedom and minimum state intervention the conservative government of 1979 onwards embarked on a drive to privatise as many industries as the possibly could, including such companies as Rolls Royce, British Gas and British Airways. In the Conservative party manifesto of 1979 it says that the party
International Accounting Standard.
Professional Skills - Topic 4 International Accounting Standard IAS 16 Explain The Nature and Purpose of this Document and Provide A Critical Evaluation The International Accounting Standards Committee (IASC) was founded in 1973 and comprises of 34 International Accounting Standards. IAS 16 deals with property plant and equipment, examples of other IAS' are 1, which provides the framework for the Preparation of Financial Statements, and 2, which describes how to deal with Inventories. Much revision of these accounting standards has taken place, in December 1993 IAS 16 was revised as part of a project on 'Comparability and Improvements of Financial Statements.' More recently revisions have occurred to ensure consistency with other standards and to keep it up to date with amendments, for example in July 1997 when IAS 1 was approved, one of the paragraphs in IAS 16 was changed. These standards are a guideline to ensure consistency amongst numerous nations. It is also important that financial reporting (the product of financial accounting) is accessible to all users of the information for example, managers, investors, employees, suppliers, the government and the public. Accounting is the process of identifying, measuring, recording and communicating economic transactions. Measurement is normally made in monetary terms, and the accountant will prepare records in the form of
