Design evaluation


In this design graphics project we were asked to create a fitness pack for an Olympic sport and my chosen sport was boxing. My task was to create a new more dynamic packaging with relevant graphics. In this project in addition to my fitness pack, one product I will include is a t-shirt which I will design and create. The build up to the creation of my fitness pack: During the first few weeks of the project I had to first create a brand for my product and the ‘company’ it was made by. So instead of thinking of company names I used branding through a logo. So I created a variety of picture and text logos and I chose the best out of those which is the image below.

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Then there came the actual packaging and for this creation task I made several scaled and to scale prototype models to note and record all the advantages and disadvantages of the product and how to improve on those. Problems I encountered in this project: When designing my original model I had the idea of having my top and bottom connected by a single hinge at the bottom of the pack then having a hand slot at the top. Unfortunately this was impractical because then all my items inside would fall to the bottom f the pack whilst being carried and ...

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