Development or Modifications to Final Ideas

Another modification I carried out was the addition of polystyrene in the leaflet holder. I have placed two blocks of polystyrene (Styrofoam)- one under the bottom tray and one just above the bottom tray. This is because it helps to provide support to the tray and so it makes sure that they are easily visible and sturdy. Another reason for using it is because of the extra weight that it now provides to the leaflet holder. Because the polystyrene blocks are quite heavy compared to the leaflet holder they help it to stay rigid, upright and gives the leaflet holder some strength. This means that it won’t be easily damaged, which means that it reduces maintenance costs.

I have also printed the design for the leaflet holder on one sheet of paper. This is because it would not look very attractive if there were many layers of paper stuck on the card as design, which may put off the user from picking up a leaflet. As a result of using one sheet of paper, the surface of the holder looks very smooth which helps all of the designs to stand out and to be eye-catching. The designs for the holder and the two trays have been printed out in high quality on photo paper. This is because it provides a glossy finish to the leaflet holder which will help to make it look much more attractive and appealing to the intended users: adults and children.

Leaflets:

User’s Comments: I feel that the size of the children’s leaflet relates to its intended user well as does the design of the adult’s leaflet to its respective intended user.

As suggested by the user, both leaflets are able to appeal to their own respective intended users. I have carried out a modification on the children’s leaflet by changing the layout of the front page using graphics software as well as modifying the size of the children’s leaflet. This is because it is now a much smaller size, so it should appeal to children more, as they would usually be attracted by smaller sized leaflets. They believe that it should contain less information than a normal A4 sized leaflet and they are able to carry it around easier, which are the real reasons behind why they should be attracted to this leaflet. The front page of the leaflet contains an enlarged image of the logo, which will help to generate immediate promotion for the centre and the event. I have also use the graphics software to create the slogan which has been enlarged and the text on the front page has been embossed to help make it stand out more from the page. As a result of all of these things the front page is presented as being eye-catching which is vitally important to make it appealing to children.

Both of the leaflets have been finished to a high quality with them being printed in high quality on glossy paper. This is because it will help to add a professional touch to both of the leaflets and will both be more attractive to their respective intended users. The adult leaflet uses the glossy paper to an extra advantage in that the split down the middle of the front page is not as easily visible. This means that when the user looks at the leaflet more closely it would appeal to them more sue to the interesting shape that they were not able to spot as easily from further away (This is shown in the second picture, where the split down the middle is not easily visible).

Key-rings:

User’s Comments: The adult’s key-ring seems to look very professional due to the method of printing while the children’s key-ring does not look very professional, but does look very attractive.

As suggested by the user, the adult’s key-ring looks very professional due to the method of printing. The method of printing I chose was dye sublimation, which is when the print penetrates the surface of the key-ring at a high temperature and then cooled to leave an attractive image of colour. The use of the adult’s key-ring itself was a modification due to the intended key-ring, which later became the children’s key-ring not being very professional, as suggested by the user. As a result of this I decided to aim two separate key-rings one aimed at just adults and one aimed at just children, like I did with the two separate leaflets. This modification was carried out because I was able make the key-ring more unique and more suited to their respective user’s needs. Dye sublimation on plastic is a method usually carried out in industry, so I was not able to carry this out in school. As a result of this I had to give my designs to a specialised printing company where they were able to successfully use this printing method to create my final design on plastic as a key-ring. The data of the event has been repeated on both sides of the key-ring because it helps ton reinforce this date to the user. The event also gains more promotion from the key-ring because the details of the event are displayed directly on both sides. As a result another advantage of being printed on both sides is that it helps to gain much further promotion for the event itself.

I also modified the children’s leaflet, by adding a thin sheet of clear plastic over each design. This is because it was very easy for the designs to fall off the acrylic due to Pritt stick being used. This means that I had to use better glue to keep the designs on, so by adding plastic with adhesive already attached (sticky-back plastic) I was able to secure the designs in place on the acrylic key-ring. This means that this final key-ring is now suited to the needs of children because before it would have been a very common occurrence for them to easily slip off the design. However, now due to the extra layer of adhesive in the plastic the design are firmly in place and will not fall of when the children play with them.