A1 Indian
A2 Pakistani
A3 Bangladeshi
A9 Any other Asian background
B1 Caribbean
B2 African
B9 Any other Black background
O1 Chinese
O9 Any other ethnic group
M1 White and Black Caribbean
M2 White and Black African
M3 White and Asian
M9 Any other mixed background
W1 British
W2 Irish
W9 Any other white background
(4) Do you like Easter Eggs?
Yes
No
(5) Do you shop for Easter Eggs?
Yes
No
(6) What is your current occupation?
(7) What is your current annual salary?
Please state your current annual salary by using the British currency of pounds (£).
(8) How much are you most like to spend on your Easter Eggs?
Please use the British currency of pounds (£) for the spending of Easter eggs.
£0.01 - £2.99
£3.00 - £4.99
£5.00 - £6.99
£7.00 +
(9) Where are you most likely to shop for your Easter Eggs?
If necessary, please select more than one option.
Tesco
Asda
Sainsbury’s
Morrison’s
Netto
Iceland
Lidl
Aldi
Somerfield
M&S
John Lewis
Waitrose
Thornton’s
WH Smith
Other (Please specify below)
(10) What Easter egg Company are you most likely to buy?
If necessary, please select more than one option.
Cadbury’s
Nestle
Kraft
Masterfoods
Lindt
Other (Please Specify Below)
(11) For your Easter egg, which chocolate do you most prefer?
If necessary, please select more than one option.
White Chocolate
Dark Chocolate
Milk Chocolate
Other (Please Specify Below)
(12) What do you like with your egg in the Easter egg box?
If necessary, please select more than one option.
Novelties
Chocolate Bars
Toys
Sweets
Other (Please Specify Below)
(13) For your Easter Egg Box, which theme do you prefer?
If necessary, please select more than one option.
TV & Film
Comedy
Cartoon
Anime
Sports
Gaming
Action
Adventure
Music
Modern
Classical
Retro
Jesus & Old
Other (Please Specify Below)
What do you look for when buying an Easter Egg Box?
If necessary, please select more than one option.
Blue
Pink
Red
Metallic
Primary Colours
Other (Please Specify Below)
Small
Medium
Large
What shape do you prefer for your Easter egg box?
If necessary, please select more than one option.
Cube
Cuboid
Spherical
Pyramid
Hemi–Spherical
Cylinder
Cone
Other (Please Specify Below)
