Evaluation - produce proposals for the possible re-branding of my school

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My design brief was to produce proposals for the possible re-branding of my school. When doing this I researched what the faculties wanted and needed and so I designed a questionnaire to gather the information I required. I also researched different graphic designers, their work and various design movements throughout history such as Abram Games who is a British mid-twentieth century designer and official war artist during world war two. His style of design is very patriotic as in most of his work he uses red, white and blue; the colours of the union jack. He incorporates them very well and subtlety.  I like his work because it’s very classic, memorable and simple. His work is landmark. I did this because it gave me inspiration, an influence and it offered a look at how previous designers worked. I did web searches on the images connected to different faculties and just asked people what images came to mind when I said a faculty name this provided me with many logo ideas. In addition I looked at existing logo designs in books wherein designers explored many different techniques, which I could use in my designs.

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I had many specifications that determined what my final design would look like.

  • Such as my target group, which was the staff, pupils and parents because of this I had to select designs that satisfy and do not displease them.
  • In my specification I had a running theme or image that I worked around; a smart, scholastic, classic yet modern image and I tried to portray this in my designs.

I had a variety of different design ideas and when deciding on my final design I had many factors, which would govern what I would ...

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