The Impact Of Today's Chefs On Food Choice

The Impact Of Today's Chefs On Food Choice Food choice is investigating why we chose the foods we do, and there are many factors that influence our food choice these days, for example the increase in foreign holidays, longer work breaks, advertising and many more. However, as I am going to explain in this article, the impact of celebrity chefs has been huge, ever since the 1950s with Fanny Craddock, through to Delia Smith, and right up to today with Jamie Oliver. Fanny Craddock was one of the first "celebrity chefs" of our time. In the 1950s the role of cooking was primarily aimed at the women, and even though this now seems a rather sexist approach, it wasn't seen as appropriate for a male to do the cooking, as they were the full time workers. The women's main job was to look after the children and to cook for the family i.e. to be the housewife. It was seen that a women needed to be a good cook to keep the husband happy and even faithful. In the 1950's, as women never worked, it seemed appropriate to spend vast amounts of time over the meals to ensure the husband would be completely satisfied. Fanny Craddock targeted herself at these married housewives. She created elaborate dishes aimed to please the males. Her cookery shows took place in the Royal Albert Hall, and to go with the grand venue, she often wore fancy and glamorous dresses whilst cooking. Even though this is

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  • Level: GCSE
  • Subject: Design & Technology
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